Music Kickup is a cloud based record label for artists. The service was initially launched as Music Kickstarter, but it soon changed its name to Music KickUp. It is a community platform for musicians and

music industry The music industry consists of the individuals and organizations that earn money by writing songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, ...

, to create, collaborate, and support their art. It allows to

commercially Commerce is the large-scale organized system of activities, functions, procedures and institutions directly and indirectly related to the exchange (buying and selling) of goods and services among two or more parties within local, regional, nation ...

publish Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

any and everything they create, while retaining all rights.

Roll-out plan

Music Kickup was launched at

MIDEM Midem is the acronym for Marché International du Disque et de l'Édition Musicale, which is organised annually in and around the Palais des Festivals et des Congrès in Cannes, France. The trade show, organized by Reed MIDEM, a subsidiary of Re ...

in 2012 with a closed alpha release. A closed beta was released in Fall 2012 and public beta on 15 July 2013. The company aims at global coverage, but early launch focus has been in Europe – Nordics, Baltics, Germany, France, Spain and the UK.

Business model

Music Kickup acts as a label cloud service for artists to use it as their own. Music Kickup handles all contracts, rights management, and industry connections – potentially leaving the artist to concentrate on their art. The cloud label offers them support typical to major labels and specialized tools for creating, collaborating and commercially publishing with global physical and digital distribution. The artist or band can end the contract freely at will. Cutting ties with the cloud label will not involve any fines, and any created content can be taken elsewhere immediately, or in case of recent commercially release, after a short sales curfew.

References

{{Authority control Cloud infrastructure Finnish record labels Online music stores of Finland