MuscleTech is a brand of
dietary supplements, marketed by Iovate Health Sciences Inc., which includes
Hydroxycut
Hydroxycut is a brand of dietary supplements that is marketed as a weight loss aid. Hydroxycut was originally developed and manufactured by MuscleTech Research and Development; MuscleTech was sold to Iovate Health Sciences in 2003–2004 and declar ...
. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.
History
In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.
In December 2015, a settlement was reached that applies to
protein shake
Bodybuilding supplements are dietary supplements commonly used by those involved in bodybuilding, weightlifting, mixed martial arts, and athletics for the purpose of facilitating an increase in lean body mass. Bodybuilding supplements may contain ...
s and beverages that include MuscleTech.
In September 2018, Muscletech is partnering up
to Rob Gronkowski to create a high-protein
candy bar
A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with othe ...
. In October 2018, MuscleTech partnered with Homes For Our Troops.
In April 2019, MuscleTech had partnered up with
Tough Mudder
Tough Mudder is an endurance event series in which participants attempt obstacle courses. It was co-founded by Will Dean and Guy Livingstone. The obstacles often play on common human fears, such as fire, water, electricity and heights.
The fi ...
. In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.
In May 2020, a MuscleTech product made in the U.S. was linked to a death in
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
.
MuscleTech's brand ambassadors include actor
Henry Cavill
Henry William Dalgliesh Cavill ( ; born 5 May 1983) is a British actor. He is known for his portrayal of Charles Brandon in Showtime's ''The Tudors'' (2007–2010), DC Comics character Superman in the DC Extended Universe (2013–2022), Gera ...
, U.S. marathoner
Ryan Hall, swimsuit model
Camille Kostek
Camille Veronica Kostek (born February 19, 1992) is an American model, television host, and actress. She gained recognition for her appearances in the ''Sports Illustrated'' Swimsuit Issue, and achieved further prominence after landing a cover ...
, and figure skater
Gracie Gold
Grace Elizabeth Gold (born August 17, 1995), known as Gracie Gold, is an American figure skater. She is a 2014 Olympic team event bronze medalist, the 2014 NHK Trophy champion, the 2015 Trophée Éric Bompard champion, and a two-time U.S. nati ...
.
In April 2021, MuscleTech is announced the addition of a new
general manager
A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
. MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the
University of Toronto
The University of Toronto (UToronto or U of T) is a public university, public research university in Toronto, Ontario, Canada, located on the grounds that surround Queen's Park (Toronto), Queen's Park. It was founded by royal charter in 1827 ...
.
In February 2022, MuscleTech announced they are looking for their next Brand Superstar. In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.
References
External links
Official website
Sports nutrition and bodybuilding supplement companies
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