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G. H. Mumm & Cie is a Champagne house founded in 1827 and based in Reims, France. G.H. Mumm is one of the largest Champagne houses and is currently ranked 4th globally based on number of bottles sold. The company is owned by
Pernod Ricard Pernod Ricard () is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as ''Pernod'' or ''Ricard''). The world’s second-largest wine and spirits seller, it also produ ...
. G.H. Mumm was the official sponsor of F1 racing from 2000 until 2015 and provided the champagne bottles for the podium celebrations after each race. G.H. Mumm Cordon Rouge is also the official champagne of the
Kentucky Derby The Kentucky Derby is a horse race held annually in Louisville, Kentucky, United States, almost always on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The competition is a Grade I stakes race for three-year ...
and Australia's Melbourne Cup.


History

It was founded by three brothers, Jacobus, Gottlieb and Phillip Mumm, German winemakers from the Rhine valley, and
G. Heuser G is the seventh letter of the Latin alphabet. G may also refer to: Places * Gabon, international license plate code G * Glasgow, UK postal code G * Eastern Quebec, Canadian postal prefix G * Melbourne Cricket Ground in Melbourne, Australia, ...
and Friedrich Giesler on March 1, 1827, as ''P. A. Mumm Giesler et C°''. P.A. were the initials of the Mumms' father, Peter Arnold Mumm, a successful wine merchant from Solingen. Mumm's label is famous for its red ribbon (''Cordon Rouge''), patterned after and resembling the red sash of the Grand Cross (''Grand-croix'')—formerly called Grand Ribbon (''Grand cordon'')—the highest level of the French Legion of Honour. The French confiscated all of the Mumm's property, although they had lived in Champagne for almost a century before World War I, because they had never become French citizens.


Sponsorships

G.H. Mumm was the official sponsor of F1 racing from 2000 until 2015 and provided the champagne bottles for the podium celebrations after each race. Now, they are the official sponsor of
Formula E Formula E, officially the ABB FIA Formula E World Championship, is a single-seater motorsport championship for electric cars. The series was conceived in 2011 in Paris by FIA president Jean Todt and Spanish businessman Alejandro Agag, who is ...
. G.H. Mumm Cordon Rouge is also the official champagne of the
Kentucky Derby The Kentucky Derby is a horse race held annually in Louisville, Kentucky, United States, almost always on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The competition is a Grade I stakes race for three-year ...
and Australia's Melbourne Cup, two major horse races. In October 2016, it was announced that G.H. Mumm would replace J&B after 39 years as the headline sponsor of South Africa's major horse race event, The Sun Met. In November 2016, G.H. Mumm announced the appointment of eight-time Olympic gold medallist sprinter Usain Bolt as its "CEO" (Chief Entertainment Officer) to feature in a multi-media promotional campaign. G.H. Mumm also played a central role in Thomas Coville's celebration after achieving his new world record of 49 days and 3 hours for yacht solo-navigation around the world on Christmas Day 2016.


Mumm Napa

Mumm Napa is one of California's traditional method sparkling wine producers, a joint venture between the G.H. Mumm & Cie and Joseph E Seagram & Sons. The location in Napa Valley was founded by Guy Deveaux, who determined Napa's long hot days and cold nights to be ideal for producing the right amount of acidity and
ripeness In United States law, ripeness refers to the readiness of a case for litigation; "a claim is not ripe for adjudication if it rests upon contingent future events that may not occur as anticipated, or indeed may not occur at all." For example, if a ...
.


Foujita chapel

In 1964,
René Lalou René (''born again'' or ''reborn'' in French) is a common first name in French-speaking, Spanish-speaking, and German-speaking countries. It derives from the Latin name Renatus. René is the masculine form of the name (Renée being the feminine ...
, the head of the Mumm Champagne House, and Léonard
Foujita was a Japanese–French painter and printmaker born in Tokyo, Japan, who applied Japanese ink techniques to Western style paintings. At the height of his fame in Paris, during the 1920s, he was known for his portraits of nudes using an opalesce ...
(1886–1968), a Japanese painter belonging to the Ecole de Paris school of art, decided to build a chapel in the gardens belonging to the Champagne house. Begun in 1965, the Foujita chapel was entirely designed by
Foujita was a Japanese–French painter and printmaker born in Tokyo, Japan, who applied Japanese ink techniques to Western style paintings. At the height of his fame in Paris, during the 1920s, he was known for his portraits of nudes using an opalesce ...
in the romanesque style, who drew the plans and designed the ironwork, stained glass and sculptures. He supervised the building and interior decoration. The chapel is decorated with frescos inspired by oriental art. The chapel was consecrated on 1 October 1966 and handed over to the City of
Reims Reims ( , , ; also spelled Rheims in English) is the most populous city in the French department of Marne, and the 12th most populous city in France. The city lies northeast of Paris on the Vesle river, a tributary of the Aisne. Founded by ...
on 18 October 1966. The chapel was designated an historic monument in 1992. Foujita also gave G.H. Mumm a fresco depicting ''The Virgin in the Vines''. The rose featured in the painting became the cuvée's emblem and appears on the metallic cap on top of the cork of the rose Champagne.


See also

* List of Champagne houses


References


Further reading

* Prial, Frank J. ''Decantations''. NY: St. Martin's Press, 2001.


External links


Mumm official site

Mumm Napa official site
{{DEFAULTSORT:Mumm, G. H. Champagne producers Pernod Ricard brands Food and drink companies established in 1827 Purveyors to the Imperial and Royal Court French companies established in 1827