GH Mumm - Sigh Sonoma - Nov 2018 - Stierch

G. H. Mumm & Cie is a

Champagne house The listing below comprises some of the more prominent houses of Champagne. Most of the major houses are members of the organisation ''Union de Maisons de Champagne'' (UMC),Reims, France Reims ( , , ; also spelled Rheims in English) is the most populous city in the French department of Marne, and the 12th most populous city in France. The city lies northeast of Paris on the Vesle river, a tributary of the Aisne. Founded by ...

. G.H. Mumm is one of the largest Champagne houses and is currently ranked 4th globally based on number of bottles sold. The company is owned by Pernod Ricard. G.H. Mumm was the official sponsor of F1 racing from 2000 until 2015 and provided the champagne bottles for the podium celebrations after each race. G.H. Mumm Cordon Rouge is also the official champagne of the Kentucky Derby and Australia's

Melbourne Cup The Melbourne Cup is a Thoroughbred horse race held in Melbourne, Australia. It is a 3200-metre race for three-year-olds and over, conducted by the Victoria Racing Club on the Flemington Racecourse in Melbourne, Victoria as part of the Melb ...

History

It was founded by three brothers, Jacobus, Gottlieb and Phillip Mumm,

German German(s) may refer to: * Germany (of or related to) ** Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...

winemakers from the

Rhine ), Surselva, Graubünden, Switzerland , source1_coordinates= , source1_elevation = , source2 = Rein Posteriur/Hinterrhein , source2_location = Paradies Glacier, Graubünden, Switzerland , source2_coordinates= , so ...

valley, and G. Heuser and Friedrich Giesler on March 1, 1827, as ''P. A. Mumm Giesler et C°''. P.A. were the initials of the Mumms' father, Peter Arnold Mumm, a successful wine merchant from

Solingen Solingen (; li, Solich) is a city in North Rhine-Westphalia, Germany. It is located some 25 km east of Düsseldorf along the northern edge of the region called Bergisches Land, south of the Ruhr area, and, with a 2009 population of 161,366 ...

. Mumm's label is famous for its red ribbon (''Cordon Rouge''), patterned after and resembling the red sash of the

Grand Cross Grand Cross is the highest class in many orders, and manifested in its insignia. Exceptionally, the highest class may be referred to as Grand Cordon or equivalent. In other cases, there may exist a rank even higher than Grand Cross, e.g. Grand ...

(''Grand-croix'')—formerly called Grand Ribbon (''Grand cordon'')—the highest level of the French

Legion of Honour The National Order of the Legion of Honour (french: Ordre national de la Légion d'honneur), formerly the Royal Order of the Legion of Honour ('), is the highest French order of merit, both military and civil. Established in 1802 by Napoleon ...

. The French confiscated all of the Mumm's property, although they had lived in Champagne for almost a century before

World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...

, because they had never become French citizens.

Sponsorships

G.H. Mumm was the official sponsor of F1 racing from 2000 until 2015 and provided the champagne bottles for the podium celebrations after each race. Now, they are the official sponsor of Formula E. G.H. Mumm Cordon Rouge is also the official champagne of the Kentucky Derby and Australia's

, two major horse races. In October 2016, it was announced that G.H. Mumm would replace J&B after 39 years as the headline sponsor of South Africa's major horse race event, The Sun Met. In November 2016, G.H. Mumm announced the appointment of eight-time Olympic gold medallist sprinter

Usain Bolt Usain St. Leo Bolt, , (; born 21 August 1986) is a retired Jamaican sprinter, widely considered to be the greatest sprinter of all time. He is the world record holder in the 100 metres, 200 metres, and 4 × 100 metres relay. An eight-ti ...

as its "CEO" (Chief Entertainment Officer) to feature in a multi-media promotional campaign. G.H. Mumm also played a central role in

Thomas Coville Thomas Coville (born 10 May 1968) is a French yacht racer. Coville was born in Rennes. He participated in significant offshore races and record attempts. In April 2012, he achieved 7 circumnavigations of the world, on mono or multihulls, sing ...

's celebration after achieving his new world record of 49 days and 3 hours for yacht solo-navigation around the world on Christmas Day 2016.

Mumm Napa

Mumm Napa is one of

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

traditional method The traditional method is the process used in the Champagne region of France to produce Champagne. It is also the method used in various French regions to produce sparkling wines (not called “Champagne”), in Spain to produce Cava, in Portu ...

sparkling wine Sparkling wine is a wine with significant levels of carbon dioxide in it, making it fizzy. While the phrase commonly refers to champagne, European Union countries legally reserve that term for products exclusively produced in the Champagne regi ...

producers, a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ...

between the G.H. Mumm & Cie and Joseph E Seagram & Sons. The location in

Napa Valley Napa Valley is an American Viticultural Area (AVA) located in Napa County in California's Wine Country. It was established by the Bureau of Alcohol, Tobacco and Firearms (ATF) on January 27, 1981. Napa Valley is considered one of the premier ...

was founded by Guy Deveaux, who determined Napa's long hot days and cold nights to be ideal for producing the right amount of

acidity In computer science, ACID ( atomicity, consistency, isolation, durability) is a set of properties of database transactions intended to guarantee data validity despite errors, power failures, and other mishaps. In the context of databases, a ...

and ripeness.

Foujita chapel

In 1964, René Lalou, the head of the Mumm Champagne House, and Léonard

Foujita was a Japanese–French painter and printmaker born in Tokyo, Japan, who applied Japanese ink techniques to Western style paintings. At the height of his fame in Paris, during the 1920s, he was known for his portraits of nudes using an opalescen ...

(1886–1968), a Japanese painter belonging to the

Ecole de Paris The School of Paris (french: École de Paris) refers to the French and émigré artists who worked in Paris in the first half of the 20th century. The School of Paris was not a single art movement or institution, but refers to the importance ...

school of art, decided to build a chapel in the gardens belonging to the Champagne house. Begun in 1965, the Foujita chapel was entirely designed by

in the romanesque style, who drew the plans and designed the ironwork, stained glass and sculptures. He supervised the building and interior decoration. The chapel is decorated with

frescos Fresco (plural ''frescos'' or ''frescoes'') is a technique of mural painting executed upon freshly laid ("wet") lime plaster. Water is used as the vehicle for the dry-powder pigment to merge with the plaster, and with the setting of the plaster ...

inspired by oriental art. The chapel was consecrated on 1 October 1966 and handed over to the City of Reims on 18 October 1966. The chapel was designated an historic monument in 1992. Foujita also gave G.H. Mumm a fresco depicting ''The Virgin in the Vines''. The rose featured in the painting became the cuvée's emblem and appears on the metallic cap on top of the cork of the rose Champagne.

History

Sponsorships

Mumm Napa

Foujita chapel

See also