Mum was the first brand of commercial

deodorant A deodorant is a substance applied to the body to prevent or mask body odor due to bacterial breakdown of perspiration or vaginal secretions, for example in the armpits, groin, or feet. A subclass of deodorants, called antiperspirants, prevents s ...

. Containing a

zinc Zinc is a chemical element with the symbol Zn and atomic number 30. Zinc is a slightly brittle metal at room temperature and has a shiny-greyish appearance when oxidation is removed. It is the first element in group 12 (IIB) of the periodi ...

compound as its active ingredient, it was developed in

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

in 1888.Joey Green (2004) ''Joey Green's Incredible Country Store: Potions, Notions, and Elixirs of the Past--And How to Make Them Today'', Rodale Press It was named for the term "mum" meaning "to keep silent" as in the popular phrase "

Mum's the word Mum's the word is a popular English idiom. It is related to an expression used by William Shakespeare, in ''Henry VI, Part 2''. The word "mum" is an alteration of momme, which was used between 1350 and 1400 in Middle English with very close to the ...

" Mum was originally sold as a cream in a jar and applied with the fingertips. The small company was bought by

Bristol-Myers The Bristol Myers Squibb Company (BMS) is an American multinational pharmaceutical company. Headquartered in New York City, BMS is one of the world's largest pharmaceutical companies and consistently ranks on the ''Fortune'' 500 list of the lar ...

in 1931.

Branding as "Ban"

In the late 1940s, an employee (Helen Diserens) developed an applicator based on the newly invented

ball-point pen A ballpoint pen, also known as a biro (British English), ball pen (Hong Kong, Indian and Philippine English), or dot pen ( Nepali) is a pen that dispenses ink (usually in paste form) over a metal ball at its point, i.e. over a "ball point". ...

. In 1952, the company began marketing the product under the name Ban Roll-On. In 1958, the product was launched in the United Kingdom and the

Commonwealth of Nations The Commonwealth of Nations, simply referred to as the Commonwealth, is a political association of 56 member states, the vast majority of which are former territories of the British Empire. The chief institutions of the organisation are the Co ...

as Mum Rollette. The product was briefly withdrawn from the market in the United States, but is again widely available. It is popular in

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

Peru , image_flag = Flag of Peru.svg , image_coat = Escudo nacional del Perú.svg , other_symbol = Great Seal of the State , other_symbol_type = Seal (emblem), National seal , national_motto = "Fi ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

, the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

and

Venezuela Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...

. In the Philippines, it was sold in the 1970s and 1980s but has since been withdrawn. Ban is now owned by

Kao Corporation is a chemical and cosmetics company headquartered in Nihonbashi-Kayabacho, Chūō, Tokyo, Japan. History Kao was established in 1887 by Tomiro Nagase as a manufacturer of domestic toiletry soap. Until 1954, they were known as , and finally ...

. In the UK Mum is made by Dendron Ltd, under license from The Procter & Gamble Co.

References

External links

Ban website
Personal care brands Products introduced in 1888 {{product-stub