PT Multistrada Arah Sarana Tbk is an Indonesian

tire A tire (American English) or tyre (British English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide Traction (engineering), t ...

manufacturer. They sell tires under the brands Achilles and Corsa. It is considered to be one of the largest tire manufacturers in Indonesia, operating factories of and , located in East Cikarang, Indonesia. Since 2019, it is a publicly-traded subsidiary of French manufacturer

Michelin Michelin (; ; full name: ) is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes ''région'' of France. It is the second largest tyre manufacturer in the world behind Bridgestone and la ...

Products

MASA manufactures tires for passengers cars, commercial cars, trucks, buses, and competition vehicles, as well as performance and industrial tires which are used in the international market. Multistrada Arah Sarana also manufactures tires under the brand name Achilles and Corsa, as well as Michelin,

BFGoodrich BFGoodrich is an American tire company. Originally part of the industrial conglomerate Goodrich Corporation, it was acquired in 1990 (along with Uniroyal, then The Uniroyal Goodrich Tire Company) by the French tire maker Michelin. BFGoodrich wa ...

and

Uniroyal The company formerly known as the United States Rubber Company, now Uniroyal, is an American manufacturer of tires and other synthetic rubber-related products, as well as variety of items for military use, such as ammunition, explosives, chemi ...

History

PT Multistrada Arah Sarana Tbk or MASA, was known as PT Oroban Perkasa when it first started in 1988. They had built motorcycle tires and cars, with their own brands, which are Strada, Achilles, and Corsa. MASA received assistance from

Pirelli Pirelli & C. S.p.A. is a multinational tyre manufacturer based in Milan, Italy. The company, which has been listed on the Milan Stock Exchange since 1922, is the 6th-largest tyre manufacturer and is focused on the consumer production of tyre ...

(Italy) and

Continental Continental may refer to: Places * Continent, the major landmasses of Earth * Continental, Arizona, a small community in Pima County, Arizona, US * Continental, Ohio, a small town in Putnam County, US Arts and entertainment * ''Continental'' (al ...

(Germany) to improve their manufacturing technology. During the

1997 Asian financial crisis The Asian financial crisis was a period of financial crisis that gripped much of East Asia and Southeast Asia beginning in July 1997 and raised fears of a worldwide economic meltdown due to financial contagion. However, the recovery in 1998–1 ...

, the company was given to Badan Penyehatan Perbankan Nasional (BPPN) to save the company. In 2004, the company then was taken under the guidance of PT Indokemika Jayatama. They made the company available for

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

in 2005. Through equity and syndicated loans, the company has been able to expand their capital and increase productivity and quality. Since then, Achilles Radial has expanded its product line into the industrial market. They started to build tires for trucks and buses with their Solid Tire or known as ST and TBR for their bus tires. The company also improved its internal quality by taking a more aggressive stance towards consumer safety. They gained their certificates for the ISP/TS 16949:2009 and ISO/IEC 17025:2008 for Quality Management System and a couple of other product certificates such as SNI, CCC, Inmetro, BIS, ECE-30, ECE-54, GSO, DOT, FMVSS 139. On 22 January 2019, it was announced that MASA was acquired by French-based manufacturer

. On 19 June that year, Michelin owns 99.64% of the share capital of Multistrada.

References

External links

* {{Michelin Corporation Manufacturing companies based in Jakarta Manufacturing companies established in 1988 Indonesian companies established in 1988 Tire manufacturers of Indonesia 2005 initial public offerings 2019 mergers and acquisitions Companies listed on the Indonesia Stock Exchange Michelin