Multicolor
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Multicolor is a subtractive two-color motion picture process. Multicolor, introduced to the
motion picture A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
industry in 1929, was based on the earlier Prizma Color process, and was the forerunner of
Cinecolor Cinecolor was an early subtractive color-model two-color motion picture process that was based upon the Prizma system of the 1910s and 1920s and the Multicolor system of the late 1920s and the 1930s. It was developed by William T. Crispinel and ...
. For a Multicolor film, a scene is shot with a normal camera capable of bipacking film. Two
black-and-white Black-and-white (B&W or B/W) images combine black and white in a continuous spectrum, producing a range of shades of grey. Media The history of various visual media began with black and white, and as technology improved, altered to color. ...
35mm film 35 mm may refer to: * 135 film, a type of still photography format commonly referred to as 35 mm film * 35 mm movie film, a type of motion picture film stock * 35MM 35 mm may refer to: * 135 film, a type of still photography format ...
negatives are threaded
bipack In cinematography, bipacking, or a bipack, is the process of loading two reels of film into a camera, so that they both pass through the camera gate together. It was used both for in-camera effects (effects that are nowadays mainly achieved via o ...
in the camera. One records the color red (via a dyed panchromatic film), and the other, blue ( orthochromatic). In printing, duplitized stock is exposed and processed with one record on each side. In a tank of toning solution, the film is floated upon the top of the solution with the appropriate chemical. The cyan record is toned a complementary red with a copper ferrocyanide solution, and the red being toned blue/cyan with ferric ferrocyanide solution. Multicolor enjoyed brief success in early sound pictures. The following features included sequences in Multicolor: '' This Thing Called Love'' (1929), ''
His First Command ''His First Command'' is a 1929 American pre-Code comedy action film directed by Gregory La Cava and starring William Boyd, Dorothy Sebastian and Gavin Gordon.Munden p.352 Location shooting took place at Fort Riley in Kansas. Synopsis A playboy ...
'' (1929), ''
Red Hot Rhythm ''Red Hot Rhythm'' (1929) is an American pre-Code early sound musical film directed by Leo McCarey, and starring Alan Hale Sr., Kathryn Crawford, Walter O'Keefe, and Josephine Dunn. As originally released by Pathé Exchange, the film featured ...
'' (1929), '' Sunny Side Up'' (1929), ''
Married In Hollywood ''Married in Hollywood'' (1929) is an American musical film. The only footage known to survive is the final reel, filmed in Multicolor, held by the UCLA Film and Television Archive. The film is based on two Oscar Straus operettas. Plot A show ...
'' (1929), ''
Fox Movietone Follies of 1929 ''Fox Movietone Follies of 1929'', also known as ''Movietone Follies of 1929'' and ''The William Fox Movietone Follies of 1929'', is an American black-and-white and color pre-Code musical film released by Fox Film Corporation. Plot George Shel ...
'' (1929), ''
The Great Gabbo ''The Great Gabbo'' is a 1929 American Pre-Code early sound musical drama film directed by James Cruze, based on Ben Hecht's 1928 short story "The Rival Dummy", and starring Erich von Stroheim and Betty Compson. The film features songs by Lynn Co ...
'' (1929), ''
New Movietone Follies of 1930 ''New Movietone Follies of 1930'' is a 1930 American Pre-Code musical film released by Fox Film Corporation, directed by Benjamin Stoloff. The film stars El Brendel and Marjorie White who also costarred in Fox's ''Just Imagine'' in 1930. The f ...
'' (1930), '' Good News'' (1930), ''
Madam Satan ''Madam Satan'' or ''Madame Satan'' is a 1930 American pre-Code musical comedy film in black and white with Multicolor sequences. It was produced and directed by Cecil B. DeMille and starred Kay Johnson, Reginald Denny, Lillian Roth, and Ro ...
'' (1930) and '' Delicious'' (1931). All of these features were produced by
Fox Film Corporation The Fox Film Corporation (also known as Fox Studios) was an American Independent film production studio formed by William Fox (1879–1952) in 1915, by combining his earlier Greater New York Film Rental Company and Box Office Attractions Film C ...
except ''The Great Gabbo'' (
Sono Art-World Wide Pictures Sono Art-World Wide Pictures was an American film distribution and production company in operation from 1927 to 1933. Their first feature film was ''The Rainbow Man'' (1929), while one of their most prominent was '' The Great Gabbo'' (1929) starr ...
), ''Red Hot Rhythm'' (
Pathé Pathé or Pathé Frères (, styled as PATHÉ!) is the name of various French people, French businesses that were founded and originally run by the Pathé Brothers of France starting in 1896. In the early 1900s, Pathé became the world's largest ...
), ''Good News'' (
Metro-Goldwyn-Mayer Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by amazon (company), Amazon through MGM Holdings, founded o ...
) and ''Madam Satan'' (
Metro-Goldwyn-Mayer Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by amazon (company), Amazon through MGM Holdings, founded o ...
). A sequence in '' Hell's Angels'' (1930) was filmed in Multicolor, but printed by
Technicolor Technicolor is a series of Color motion picture film, color motion picture processes, the first version dating back to 1916, and followed by improved versions over several decades. Definitive Technicolor movies using three black and white films ...
, as Multicolor could not yet supply as large a demand of printings in such a short amount of time. Multicolor was also utilized in several cartoons of the era. A 15-second, behind-the-scenes clip in Multicolor of the
Marx Brothers The Marx Brothers were an American family comedy act that was successful in vaudeville, on Broadway, and in motion pictures from 1905 to 1949. Five of the Marx Brothers' thirteen feature films were selected by the American Film Institute (AFI) ...
filmed on the set of '' Animal Crackers'' (1930) exists as part of a Cinecolor short subject entitled ''Wonderland of California''. The first feature filmed entirely in Multicolor was '' The Hawk'' (1931), which was re-released five years later in Cinecolor as '' Phantom of Santa Fe''. In 1932, the next (and final) all Multicolor feature, ''
Tex Takes A Holiday ''Tex Takes a Holiday'' is a 1932 American pre-Code Western film directed by Alan James and starring Wallace MacDonald, Virginia Brown Faire and Ben Corbett.Pitts p. 346 It was shot in Natural color, an early process for producing color films. ...
'' (1932), was released.
Howard Hughes Howard Robard Hughes Jr. (December 24, 1905 – April 5, 1976) was an American business magnate, record-setting pilot, engineer, film producer, and philanthropist, known during his lifetime as one of the most influential and richest people in th ...
was an early investor of Multicolor's Rowland V. Lee and William Worthington. The Multicolor plant closed in 1932 and their equipment was bought by
Cinecolor Cinecolor was an early subtractive color-model two-color motion picture process that was based upon the Prizma system of the 1910s and 1920s and the Multicolor system of the late 1920s and the 1930s. It was developed by William T. Crispinel and ...
in 1933.


See also

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Bipack color In bipack color photography for motion pictures, two strips of black-and-white 35 mm film, running through the camera emulsion to emulsion, are used to record two regions of the color spectrum, for the purpose of ultimately printing the images, ...
*
Color motion picture film Color motion picture film refers both to unexposed color photographic film in a format suitable for use in a motion picture camera, and to finished motion picture film, ready for use in a projector, which bears images in color. The first colo ...
* Color photography *
List of color film systems This is a list of color film processes known to have been created for photographing and exhibiting motion pictures in color since the first attempts were made in the late 1890s. It is limited to "natural color" processes, meaning processes in which ...
*
List of film formats This list of motion picture film formats catalogues formats developed for shooting or viewing motion pictures, ranging from the Chronophotographe format from 1888, to mid-20th century Film format, formats such as the 1953 CinemaScope format, to m ...
*
List of early color feature films This is a list of early feature-length color films (including primarily black-and-white films that have one or more color sequences) made up to about 1936, when the Technicolor three-strip process firmly established itself as the major-studio f ...


References

{{reflist Audiovisual introductions in 1929 Film and video technology Motion picture film formats