In the fields of
broadcasting
Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...
and
content delivery, multiscreen video describes
video
Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...
content that is transformed into multiple formats, bit rates and resolutions for display on devices such as
television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
s,
mobile phone
A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...
s,
tablets and
computer
A computer is a machine that can be Computer programming, programmed to automatically Execution (computing), carry out sequences of arithmetic or logical operations (''computation''). Modern digital electronic computers can perform generic set ...
s. Additional devices may include
video game consoles such as the
Xbox 360, or internet enabled television.
History
As video moved to digital formats, content began to stream across IP networks. The term developed as more electronic devices transmitted video. Technical and advertising professionals began to refer to video content transmitted across multiple devices as multiscreen video. Notable industry usage includes
The Nielsen Company,
Cisco Systems
Cisco Systems, Inc. (using the trademark Cisco) is an American multinational corporation, multinational digital communications technology conglomerate (company), conglomerate corporation headquartered in San Jose, California. Cisco develops, m ...
and
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
.
See also
*
Digital video
*
Transcoding
*
H.264/MPEG-4 AVC
*
Over-the-top content
*
TV Everywhere
TV Everywhere (also known as authenticated streaming or authenticated video on-demand) refers to a type of American subscription business model wherein access to streaming video content from a television channel requires users to "authenticate" ...
References
{{DEFAULTSORT:Multi Screen Video
Film and video technology
Video signal
Television terminology
Mobile phones
Mobile telecommunications