Multi-platform television (also known as
multiplatform
In computing, cross-platform software (also called multi-platform software, platform-agnostic software, or platform-independent software) is computer software that is designed to work in several computing platforms. Some cross-platform software r ...
entertainment and
transmedia storytelling) is "a mode of storytelling that plays itself out across multiple entertainment channels". Each medium that the story unfolds across makes a distinctive contribution.
''Big Brother'' 2001 was an early multi-platform television-based project.
The most successful transmedia franchises have emerged when a single creator or creative unit maintains control. One notable example is Lucasfilm, which has managed and cultivated its ''Indiana Jones'' (1981) and ''Star Wars'' (1977) franchises.
Today
NBC’s ''The Office'' is one example of how networks are expanding their television series to become “multi-platform.” Different characters and story arcs are able to be explored through their website and webisodes.
The national
broadcasters
Broadcaster may refer to:
* A presenter of any syndicated media program
* A broadcasting organization, one responsible for audio and video content and/or their transmission
* A sports commentator on television or radio
* Broadcaster, currently kn ...
of
Belgium (
VRT) and Sweden (
SVT) are developing the first pan-European multiplatform project named ''The Artists''. This is based on the newly developed ''
drama 2.0'' format.
References
{{reflist
Sources
*Henry Jenkins, ''Convergence Culture: Where Old and New Media Collide'', New York University Press 2006
*Mark Gawlinski, ''Interactive Television Production'', Focal Press, 2003
*Janet Wasko, ''A Companion to Television'', Blackwell Publishing, 2005
*Trevor Slack, ''The Commercialisation of Sport'', Routledge, 2004
*Martin Cave, Kiyoshi Nakamura, ''Digital Broadcasting: Policy and Practice in the Americas, Europe and Japan'', Edward Elgar Publishing, 2006
Television terminology