Mudlark was a

Sheffield Sheffield is a city status in the United Kingdom, city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is Historic counties o ...

-based production company that developed Chromaroma, a game that used players’

Oyster card The Oyster card is a payment method for public transport in London (and certain areas around it) in England, United Kingdom. A standard Oyster card is a blue credit-card-sized stored-value contactless smart card. It is promoted by Transport ...

s and

Barclays Cycle Hire Santander Cycles (formerly Barclays Cycle Hire) is a public bicycle hire scheme in London in the United Kingdom. The scheme's bicycles are popularly known as Boris Bikes, after Boris Johnson who was Mayor of London when the scheme began operati ...

accounts. Points were awarded depending on the stations and journeys users complete on the

London Underground The London Underground (also known simply as the Underground or by its nickname the Tube) is a rapid transit system serving Greater London and some parts of the adjacent ceremonial counties of England, counties of Buckinghamshire, Essex and He ...

and

London Buses London Buses is the subsidiary of Transport for London (TfL) that manages most bus services in London, England. It was formed following the Greater London Authority Act 1999 that transferred control of London Regional Transport (LRT) bus se ...

, as well as using ‘

Boris bike Boris may refer to: People * Boris (given name), a male given name *:''See'': List of people with given name Boris * Boris (surname) * Boris I of Bulgaria (died 907), the first Christian ruler of the First Bulgarian Empire, canonized after his ...

s’. It was described by its creators, Mudlark, as “location-based top trumps”, and encouraged competition through leaderboards. The game was launched to the public on 30 November 2010, when snow closed

Gatwick Airport Gatwick Airport (), also known as London Gatwick , is a major international airport near Crawley, West Sussex, England, south of Central London. In 2021, Gatwick was the third-busiest airport by total passenger traffic in the UK, after H ...

and caused severe delays on London's tube network. It was funded by

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...

's 4ip Digital Investment fund. Mudlark was also noted for developing, writing and performing

Such Tweet Sorrow ''Such Tweet Sorrow'' was a modern-day adaptation of Shakespeare's ''Romeo and Juliet'' in tweets. During the period of five weeks (April 10, 2010 – May 12, 2010) six professional actors performed the play on Twitter and other web devices. The ac ...

with the

Royal Shakespeare Company The Royal Shakespeare Company (RSC) is a major British theatre company, based in Stratford-upon-Avon, Warwickshire, England. The company employs over 1,000 staff and produces around 20 productions a year. The RSC plays regularly in London, St ...

References

{{reflist Internet properties established in 2009