"Much Apu About Nothing" is the twenty-third episode of the
seventh season of the American animated television series ''
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
''. It originally aired on the
Fox network
The Fox Broadcasting Company, commonly known simply as Fox and stylized in all caps as FOX, is an American commercial broadcast television network owned by Fox Corporation and headquartered in New York City, with master control operations ...
in the United States on May 5, 1996. In the episode, a
referendum
A referendum (plural: referendums or less commonly referenda) is a direct vote by the electorate on a proposal, law, or political issue. This is in contrast to an issue being voted on by a representative. This may result in the adoption of a ...
is placed on the ballot that will require all
illegal immigrants in
Springfield to be
deported
Deportation is the expulsion of a person or group of people from a place or country. The term ''expulsion'' is often used as a synonym for deportation, though expulsion is more often used in the context of international law, while deportation ...
. After learning that
Apu will be deported if the measure passes,
Homer
Homer (; grc, Ὅμηρος , ''Hómēros'') (born ) was a Greek poet who is credited as the author of the ''Iliad'' and the ''Odyssey'', two epic poems that are foundational works of ancient Greek literature. Homer is considered one of the ...
helps him prepare for a
United States citizenship test so that he can become a legal citizen.
The episode was written by
David S. Cohen, and directed by
Susie Dietter
Susan E. Dietter, usually credited as Susie Dietter, is an American director, known primarily for her work on television cartoons. She has directed episodes of the popular series '' Futurama'', ''Baby Blues'', ''The Simpsons'', '' Recess'' and '' ...
.
Joe Mantegna
Joseph Anthony Mantegna (, ; born November 13, 1947) is an American actor.
Mantegna began his career on stage in 1969 in the Chicago production of the musical ''Hair''. He earned a Tony Award for Best Featured Actor in a Play and a Joseph Jeff ...
guest stars in the episode as
Fat Tony. The title of the episode is a parody of
William Shakespeare
William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's nation ...
's play ''
Much Ado About Nothing
''Much Ado About Nothing'' is a comedy by William Shakespeare thought to have been written in 1598 and 1599.See textual notes to ''Much Ado About Nothing'' in ''The Norton Shakespeare'' ( W. W. Norton & Company, 1997 ) p. 1387 The play ...
''.
Since airing, the episode has received mostly positive reviews from television critics. It acquired a
Nielsen rating
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rati ...
of 8.2, and was the fourth highest-rated show on the Fox network the week it aired.
Plot
A
brown bear
The brown bear (''Ursus arctos'') is a large bear species found across Eurasia and North America. In North America, the populations of brown bears are called grizzly bears, while the subspecies that inhabits the Kodiak Islands of Alaska is ...
roams the streets of Springfield, frightening the townspeople (despite the fact that it seems very sweet). After Homer ignores official advice to remain indoors in order to buy beer, he comes face-to-face with the bear after failing to get into his car via the power line, whereupon the police subdue the bear (and Barney Gumble, accidentally) with a tranquilizer dart. Despite bears being a rare sight in Springfield, Homer leads a march of angry citizens to city hall, where they demand
Mayor Quimby
Mayor Joseph Fitzgerald O'Malley Fitzpatrick O'Donnell The Edge "Joe" Quimby, nicknamed Diamond Joe, is a recurring character from the animated sitcom television series ''The Simpsons''. He is voiced by Dan Castellaneta, and first appeared in ...
do something to protect them from bears. After Quimby deploys a bear patrol, which involves the use of high tech vehicles, including
B2 Spirit aircraft, Homer is angry to learn his
tax
A tax is a compulsory financial charge or some other type of levy imposed on a taxpayer (an individual or legal entity) by a governmental organization in order to fund government spending and various public expenditures (regional, local, or n ...
es have increased by $5 to maintain it. Another crowd of angry citizens marches to the mayor's office demanding lower taxes. To appease them, Quimby blames the higher taxes on
illegal immigrants
Illegal immigration is the migration of people into a country in violation of the immigration laws of that country or the continued residence without the legal right to live in that country. Illegal immigration tends to be financially upwa ...
. He creates
Proposition
In logic and linguistics, a proposition is the meaning of a declarative sentence. In philosophy, " meaning" is understood to be a non-linguistic entity which is shared by all sentences with the same meaning. Equivalently, a proposition is the no ...
24, which will force all illegal immigrants in Springfield to be
deported
Deportation is the expulsion of a person or group of people from a place or country. The term ''expulsion'' is often used as a synonym for deportation, though expulsion is more often used in the context of international law, while deportation ...
.
Springfield residents start to harass local immigrants, regardless of status. At the
Kwik-E-Mart
The Kwik-E-Mart (spelled "Quick-E-Mart" in "Bart the General") is a convenience store in the animated television series ''The Simpsons''.
It is a parody of American convenience stores, such as 7-Eleven and Cumberland Farms, and depicts many of th ...
, Apu confides in Homer that he is also an illegal immigrant. Apu fears that if Proposition 24 passes, he will be forced to leave the United States, since his
visa
Visa most commonly refers to:
*Visa Inc., a US multinational financial and payment cards company
** Visa Debit card issued by the above company
** Visa Electron, a debit card
** Visa Plus, an interbank network
*Travel visa, a document that allows ...
originally issued for his computer science studies expired many years before. After blackmailing
Kearney when he attempts to buy beer using a fake ID, Apu visits
Fat Tony to obtain false
citizenship
Citizenship is a "relationship between an individual and a state to which the individual owes allegiance and in turn is entitled to its protection".
Each state determines the conditions under which it will recognize persons as its citizens, and ...
. At Tony's urging, Apu pretends to be an American citizen, even speaking in a faux American accent, but soon feels guilty about committing fraud and abandoning his
Indian
Indian or Indians may refer to:
Peoples South Asia
* Indian people, people of Indian nationality, or people who have an Indian ancestor
** Non-resident Indian, a citizen of India who has temporarily emigrated to another country
* South Asia ...
heritage, and destroys his
fake passport
A fake passport is a counterfeit of a passport (or other travel document) issued by a nation or authorised agency. Such counterfeits are copies of genuine passports, or illicitly modified genuine passports made by unauthorized persons, sometime ...
.
After seeing how distraught Apu is at the prospect of being deported, Homer vows that he and his family will help him. Selma refuses to marry Apu for citizenship purposes, chiefly on the grounds of wanting to marry for love or money, and not wanting an (even more so) unwieldy multibarrelled surname. Lisa discovers that Apu, as a long-term resident in the U.S., will not have to leave if he passes a
citizenship test. Homer agrees to tutor Apu, but is unable to teach him accurate facts regarding U.S. history or political science needed to pass the exam. After falling asleep whilst studying and subsequently forgetting everything Homer taught him, Apu passes the test and becomes a US citizen. At a congratulatory party, Homer tells his guests deporting immigrants is awful because they help the country thrive. He inspires them to vote no on Proposition 24, but it still passes with 95% of the vote. When Proposition 24 is enacted,
Groundskeeper Willie
William MacMoran MacDougal, better known as Groundskeeper Willie, is a recurring character on ''The Simpsons'', voiced by Dan Castellaneta. He is the head groundskeeper and Janitor at Springfield Elementary School. Willie is almost feral in nature ...
is the only resident deported.
Production
"Much Apu About Nothing" was written by
David S. Cohen and directed by
Susie Dietter
Susan E. Dietter, usually credited as Susie Dietter, is an American director, known primarily for her work on television cartoons. She has directed episodes of the popular series '' Futurama'', ''Baby Blues'', ''The Simpsons'', '' Recess'' and '' ...
.
[.] Joe Mantegna
Joseph Anthony Mantegna (, ; born November 13, 1947) is an American actor.
Mantegna began his career on stage in 1969 in the Chicago production of the musical ''Hair''. He earned a Tony Award for Best Featured Actor in a Play and a Joseph Jeff ...
guest stars in the episode as
Fat Tony.
Much of the inspiration for the episode came from news reports of bears roaming streets in
Southern California
Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most populous urban a ...
around the time when the episode was in production.
Cohen said that when a bear swims in somebody's pool or goes in somebody's garbage can, it becomes a popular news item in California.
The
show runner
A showrunner (or colloquially a helmer) is the top-level executive producer of a television series production who has creative and management authority through combining the responsibilities of employer and, in comedy or dramas, typically also the ...
of ''The Simpsons'' at the time,
Bill Oakley, commented that the news reports often create an anti-bear hysteria, and that is one of the inspirations for the episode.
Another inspiration for the episode came from California's
Proposition 187
California Proposition 187 (also known as the ''Save Our State'' (SOS) initiative) was a 1994 ballot initiative to establish a state-run citizenship screening system and prohibit illegal immigrants from using non-emergency health care, public ed ...
, which proposed the rescinding of employment rights and benefits from illegal immigrants.
Cohen decided to name the referendum "Proposition 24" because 24 was the number he had on his
Little League Baseball uniform. Cohen commented that "the main theme of the episode is illegal immigration and anti-immigration sentiment, which is a big issue here in California. So both the intro with the bear and the main theme are yanked from the California headlines."
Apu studying
computer science
Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to practical disciplines (includi ...
is based on Cohen's own academic background, where he met and became friends with Indian people in the department. Similarly, the scene where Apu does an in-depth explanation of what caused the
American Civil War
The American Civil War (April 12, 1861 – May 26, 1865; also known by other names) was a civil war in the United States. It was fought between the Union ("the North") and the Confederacy ("the South"), the latter formed by states ...
, only for the test taker to respond with "just say slavery", is something that actually happened to a friend of Cohen when she took her citizenship test.
The final script of the episode was "very close" to Cohen's first draft. "I was looking at the old drafts and this episode probably changed as little as any script I've written from the original inception to the final aired version", Cohen said. Oakley commented that some writer's scripts get rewritten many times but Cohen's "usually do not get rewritten that much because they are so good". Oakley added that Cohen has a very distinctive comedy style so there are certain jokes in the episode that "just really sound like Cohen".
Something Oakley and his partner
Josh Weinstein
Josh Weinstein (born May 5, 1966) is an American television writer and producer, known for his work on the animated comedy series ''The Simpsons''. Weinstein and Bill Oakley became best friends and writing partners at St. Albans School; Weinst ...
wanted to do while they were show runners of ''The Simpsons'' was to explore side-characters, such as Apu, "a little deeper". Apu's origin is revealed in this episode, and Oakley is proud of being the one who suggested that. Another character that was explored deeper in their period as show runners was
Ned Flanders
Nedward "Ned" Flanders Jr. is a fictional character in the animated television series ''The Simpsons'', voiced by Harry Shearer and first appearing in the series premiere episode "Simpsons Roasting on an Open Fire." He is the good-natured, ch ...
in the episode "
Hurricane Neddy
"Hurricane Neddy" is the eighth episode of the eighth season of the American animated television series ''The Simpsons''. It originally aired on the Fox network in the United States on December 29, 1996 It was written by Steve Young, directed by ...
".
Cultural references
The episode's title is based on
William Shakespeare
William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's nation ...
's play ''
Much Ado About Nothing
''Much Ado About Nothing'' is a comedy by William Shakespeare thought to have been written in 1598 and 1599.See textual notes to ''Much Ado About Nothing'' in ''The Norton Shakespeare'' ( W. W. Norton & Company, 1997 ) p. 1387 The play ...
''. The original title for the episode was going to be "The Anti-Immigrant Song", in reference to
Led Zeppelin
Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ci ...
's song "
Immigrant Song
"Immigrant Song" is a song by the English rock band Led Zeppelin. It is built upon a repeating riff and features lyrical references to Norse mythology, with singer Robert Plant's howling vocals mentioning war-making and Valhalla. The song was ...
".
A sign held by a protester outside the Kwik-E-Mart says "The only good foreigner is
Rod Stewart!", a reference to the British singer.
Brad Bird
Phillip Bradley Bird (born September 24, 1957) is an American film director, animator, screenwriter, producer, and voice actor. He has had a career spanning forty years in both animation and live-action.
Bird was born in Montana and grew up i ...
, an American director who has worked as executive consultant and director on ''The Simpsons'', can briefly be seen in the crowd that complains to Mayor Quimby.
When Chief Wiggum attempts to tranquilise the bear terrorising the neighbourhood he remarks, "Sweet dreams smokey." This is a reference to an advertising campaign by the U.S. Forest Service to raise awareness of inadvertent human caused forest fires.
Homer's claim that a $5 bear tax is the "biggest tax increase in history" parodies a Republican slogan against Bill Clinton's
1993 budget, which included several tax increases. The "biggest tax increase in history" line was used to attack Clinton in the
1996 Presidential election.
Reception
In its original broadcast, "Much Apu About Nothing" finished 49th in the ratings for the week of April 29 to May 5, 1996, with a
Nielsen rating
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rati ...
of 8.2.
[ Retrieved on January 2, 2009.] The episode was the fourth-highest-rated show on the Fox network that week, following ''
The X-Files
''The X-Files'' is an American science fiction drama television series created by Chris Carter. The series revolves around Federal Bureau of Investigation (FBI) Special Agents Fox Mulder (David Duchovny) and Dana Scully (Gillian Anderson), who ...
'', ''
Beverly Hills, 90210
''Beverly Hills, 90210'' (often referred to by its short title, ''90210'') is an American teen drama television series created by Darren Star and produced by Aaron Spelling under his production company Spelling Television. The series ran for ...
'', and ''
Melrose Place''.
[
Since airing, the episode has received mostly positive reviews from television critics.
DVD Movie Guide's Colin Jacobson commented positively on the episode, and said that "if any show's taken a more unusual path to a story about ]xenophobia
Xenophobia () is the fear or dislike of anything which is perceived as being foreign or strange. It is an expression of perceived conflict between an in-group and out-group and may manifest in suspicion by the one of the other's activities, a ...
, I've not seen it." He praised the bear scenes, which he thought was the episode's most "amusing" part. The review continued, "The parts with the immigrants are also good, especially since they make their point deftly. Add to that the hilarious sound of 'American Apu' and this is a strong program."
Jennifer Malkowski of DVD Verdict considered the best part of the episode to be when Homer tries to teach Apu American history, noting Homer's "relevant and complex" diagram of a stovepipe hat
A top hat (also called a high hat, a cylinder hat, or, informally, a topper) is a tall, flat-crowned hat for men traditionally associated with formal wear in Western dress codes, meaning white tie, morning dress, or frock coat. Traditionally ...
. Malkowski concluded her review by giving the episode a grade of B+.
The authors of the book ''I Can't Believe It's a Bigger and Better Updated Unofficial Simpsons Guide'', Warren Martyn and Adrian Wood, wrote: "One of the most outspoken, and certainly angriest of episodes succeeds as a savage satire on the scapegoating of immigrants. Homer has never been so frighteningly dumb, although he does come through with a rousing liberal speech."
In 2000, ''The Simpsons'' creator Matt Groening
Matthew Abram Groening ( ; born February 15, 1954) is an American cartoonist, writer, producer, and animator. He is the creator of the comic strip ''Life in Hell'' (1977–2012) and the television series ''The Simpsons'' (1989–present), ''Fut ...
named this his third favorite episode of the show.
The episode received a negative review from Dave Foster of DVD Times. He considered "Much Apu About Nothing" to be one of the season's most "tiring" episodes, "mostly because Apu is not a strong enough character to focus an episode on no matter how much writer David Cohen develops him". Foster commented that the episode deals with a political issue which is "difficult to broach in twenty minutes and is therefore reached and sewn up in a rather haphazard manner".
The episode has become study material for sociology courses at University of California Berkeley
The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant univ ...
, where it is used to "examine issues of the production and reception of cultural objects, in this case, a satirical cartoon show", and to figure out what it is "trying to tell audiences about aspects primarily of American society, and, to a lesser extent, about other societies". Some questions asked in the courses include: "What aspects of American society are being addressed in the episode? What aspects of them are used to make the points? How is the satire conveyed: through language? Drawing? Music? Is the behavior of each character consistent with his/her character as developed over the years? Can we identify elements of the historical/political context that the writers are satirizing? What is the difference between satire and parody?"
In the episode, after the creation of the Bear Patrol, bear sightings decrease to zero, so Homer concludes that the Bear Patrol must be working. Lisa attempts to demonstrate Homer's logical fallacy by the example of a tiger-repellent rock, but it goes over his head. Scott Anthony of the ''Harvard Business Review
''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Ma ...
'' describes this scene as a "classic example" of the informal fallacy
Informal fallacies are a type of incorrect argument in natural language. The source of the error is not just due to the ''form'' of the argument, as is the case for formal fallacies, but can also be due to their ''content'' and ''context''. Fall ...
of assuming that correlation implies causation. Mike Moffatt also called it "the best all-time discussion of faulty reasoning".
References
External links
*
*
{{good article
The Simpsons (season 7) episodes
1996 American television episodes
Television episodes about elections
Works about illegal immigration to the United States
Television episodes written by David X. Cohen
Television episodes about immigration
Television episodes about prejudice and discrimination