Mrs Mac's Pies
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Mrs Mac's Pies is an Australian food company manufacturing
meat pies A meat pie is a pie with a filling of meat and often with other savory ingredients. They are found in cuisines worldwide. Meat pies are usually baked, fried, or deep fried to brown them and develop the flavour through the Maillard reaction. Ma ...
sold throughout
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
and
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
and produced in
Perth, Western Australia Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...
.


History

In the 1950s Ken Macgregor started up a small business in Melbourne manufacturing cakes, yeast buns and pies. By 1954, the owner had moved his family to Perth and restarted his wholesale business as "Bakewell Pies". The business moved to its Morley site in 1968 and the next generation of the family, Iain Macgregor became the new owner of the business. In the late 1980s, the business had seen vast growth in distribution, new technology and products developed and the company rebranded to the Mrs Mac's name. In February 2015, Mrs Mac's appointed Paul Slaughter as CEO. In February 2021, Jonathan Moss took over as CEO after Slaughter left the company. Mrs Mac's was acquired by Aus Pie Co in November 2022.


Products

The Mrs Mac's range grew in 2016 with the introduction of Gluten Free. Mrs Mac's Good Eating range has gained the Heart Foundation Tick of Approval, Healthy Kids Amber Rating and FOCiS Approval for a number of their products. Mrs Mac's has attained BRC accreditation. BRC is a global food safety system standard based on HACCP principles (Hazard Analysis and Critical Control Point) and Good Manufacturing Practices to ensure production of safe quality product. The system is third party audited on regular basis in addition to other specific customer and retailer audits.


Marketing

Mrs Mac's has undertaken various advertising campaigns over the years. In 2007, Mrs Mac's launched the slow food campaign, encouraging consumers to see its products as something best eaten in moderation and in a family environment. In 2010, Mrs Mac's launched a new look with new packaging, advertising, social media and promotions driving the tagline "If it's not a Mrs Mac's, take it back!" In 2014, Mrs Mac's underwent a rebrand. On the back of it, a series of online content was produced highlighting use of 100% Aussie beef, hand-checking was a quality measure and that their pastry was made the old-fashioned way. They also brought the 'show' on the road with the Roadtrip campaign and the radio Nova Team.


See also

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Australian meat pie In Australia and New Zealand, a meat pie is a hand-sized pie containing diced or minced meat and gravy, sometimes with onion, mushrooms, or cheese and often consumed as a takeaway food snack. This variant of the standard meat pie is considered ...


References

{{reflist Australian brands Australian pies Brand name pies Bakeries of Australia Privately held companies of Australia