Mrs. Dash
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Mrs. Dash is an American brand of salt-free seasoning that was introduced in 1983 and was marketed by
B&G Foods B&G Foods is an American branded foods holding company based in Parsippany, New Jersey. The company was formed in 1996 to acquire Bloch & Guggenheimer, a Manhattan-based producer of pickles, relish and condiments which had been founded in 1889. ...
. The best known varieties of Mrs. Dash are granulated mixtures of dried
herb In general use, herbs are a widely distributed and widespread group of plants, excluding vegetables and other plants consumed for macronutrients, with savory or aromatic properties that are used for flavoring and garnishing food, for medicinal ...
s and
spice A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of plants used for flavoring or as a garnish. Spices a ...
s which are sold in small plastic shaker bottles holding 2.5 oz of product, 1.25 oz packets, for seasoning a 'family-size' meal, and .02 oz single-serving packets for consumers and institutional use, e.g. for patients on sodium-restricted diets. The product line was originally developed by Carol Bernick, now executive chairperson of the company. In the 1980s, while a marketing executive at the firm, she was frustrated with the products available to flavor the meals she prepared at home for her family. She invented a salt-free blend of her own to fill the need for a convenient way to flavor the food without using salt. The original formula, which was first marketed in 1981, was developed with a variety of spice suppliers. Before settling on the name "Mrs. Dash," the company considered the name "Mrs. Pinch." The brand was formerly owned by Alberto-Culver; following the merger with
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...
, it sold its food business to B&G Foods. In 1990, Mrs. Dash used the tagline "I Love Mrs. Dash". In 1993, it adopted the tagline "A Garden of Flavor, Instead of Salt", and in 1994, the tagline "Do it Better with Mrs. Dash" was used. In early 2020, the product was rebranded as "Dash", dropping the "Mrs." from its name.


Seasoning blends

The company produces seasoning blends in thirteen varieties: * Original * Extra Spicy * Lemon Pepper * Southwest Chipotle * Tomato Basil Garlic * Garlic & Herb * Italian Medley * Onion & Herb Blend * Table n 2.5 oz and 6.75 oz bottles* Fiesta Lime * Caribbean Citrus * Everything But the Salt * Spicy JalapeƱo It also produces grilling blends in two flavors: * Steak Grilling Blend * Chicken Grilling Blend


Marinades

The company produces three flavors of 10-minute liquid
marinade Marinating is the process of soaking foods in a seasoned, often acidic, liquid before cooking. The origin of the word alludes to the use of brine (''aqua marina'' or sea water) in the pickling process, which led to the technique of adding flavor b ...
s sold in 12 oz plastic bottles: *Garlic Herb *Lime Garlic *Sweet Teriyaki Marinade


References


External links


Mrs. Dash official site
{{portal bar, Food Herb and spice mixtures Brand name condiments Products introduced in 1981