Mr. Palengke () is the
campaign
Campaign or The Campaign may refer to:
Types of campaigns
* Campaign, in agriculture, the period during which sugar beets are harvested and processed
* Advertising campaign, a series of advertisement messages that share a single idea and theme
* B ...
monicker and
jingle of
then-administration candidate Mar Roxas
Manuel "Mar" Araneta Roxas II (; born May 13, 1957) is a Filipino politician who served as a Senator of the Philippines. He is the grandson and namesake of former Philippine President Manuel Roxas. He served in the Cabinet of the Philippines as ...
for the
2004 Philippine Senate election
The 2004 election of members to the Senate of the Philippines was the 28th election to the Senate of the Philippines. It was held on Monday, May 10, 2004, to elect 12 of the 24 seats in the Senate. The major coalitions that participated are the K ...
. Produced by Image Dimensions, the accompanying
television advertisement featured Roxas sashaying to the jingle, inspired by hit song "Mr. Suave" of
Parokya ni Edgar
Parokya ni Edgar (lit: Edgar's Parish) is a Filipino band formed in 1993. The band is known for its original rock novelty songs and often satirical covers of popular songs both foreign and local. The band is adept at playing in various musica ...
, together with the
vendors
In a supply chain, a vendor, supplier, provider or a seller, is an enterprise that contributes goods or services. Generally, a supply chain vendor manufactures inventory/stock items and sells them to the next link in the chain. Today, these terms ...
of his
family-owned
A family business is a commercial organization in which decision-making is influenced by multiple generations of a family, related by blood or marriage or adoption, who has both the ability to influence the vision of the business and the willingn ...
Farmers Market
A farmers' market (or farmers market according to the AP stylebook, also farmer's market in the Cambridge Dictionary) is a physical retail marketplace intended to sell foods directly by farmers to consumers. Farmers' markets may be indoors or ...
. It is, actually, in reference to Roxas' stint as
Secretary of Trade and Industry from 2000 to 2003, where one of his responsibilities was to monitor the prices of basic commodities in the
palengke
A ''palengke'' (Chavacano: ''palenque'') is a permanent wet market in the Philippines (differentiated from periodic wet markets called ''wiktionary:talipapa, talipapa'').
Etymology
The word ''palengke'' is a local variant of the Spanish language ...
, spearheading consumer protection programs such as ''timbangan ng bayan''.
The monicker was a strategy to make the member of elite
Araneta family appealing and palatable to the masses. It has been since considered to be one of the most successful political advertisement in the Philippines, as the monicker-jingle made Roxas, a relatively-unknown politician, top the senatorial race.
Roxas would attempt to revive his monicker in his subsequent unsuccessful campaigns for
vice presidency,
presidency, and
senatorship in the elections of
2010
File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...
,
2016
File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the impeachment trial of Brazilian President Dilma Rousseff; Damaged houses during the 2016 Nagorno-Karabakh ...
, and
2019
File:2019 collage v1.png, From top left, clockwise: Hong Kong protests turn to widespread riots and civil disobedience; House of Representatives votes to adopt articles of impeachment against Donald Trump; CRISPR gene editing first used to experim ...
, respectively.
References
Jingles
2004 songs
2004 Philippine general election
Songs about politicians
{{Philippines-stub