Mr. Opportunity (sometimes referred to as "Mr. O.") was an animated character that was used in marketing by
American Honda Motor Company
The American Honda Motor Company, Inc. (sometimes abbreviated as AHM) is the North American subsidiary of the Honda Motor Company. It was founded in 1959. The company combines product sales, service and coordinating functions of Honda in North ...
, a subsidiary of
Honda Motors. From 2004 until 2011, he has appeared in Honda advertisements as their mascot during their annual Honda Clearance event.
Mr. Opportunity informs the viewers (or listeners if it's on the radio) of the deals being offered by Honda during the model year-end clearance event. His typical
tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, s ...
is “I’m Mr. Opportunity,
nocks on “glass” or microphoneand I'm knockin'!”, although more recent commercials didn't always use this tagline, and in subsequent years a neutral thumping sound for television rather than a screen knock was used, ceding to the fact
LCD television
Liquid-crystal-display televisions (LCD TVs) are television sets that use liquid-crystal displays to produce images. They are, by far, the most widely produced and sold television display type. LCD TVs are thin and light, but have some disadvantag ...
s had become more prevalent among viewers.
In 2010, for unknown reasons, Honda began their campaign referencing 'Opportunity is knocking', but the commercials aired without Mr. Opportunity being seen at all. Several weeks into the campaign Mr. Opportunity began making on-screen visits, however as noted above, his traditional trademark antics in 2010 have been modified.
Mr. Opportunity's TV commercials were animated by LAIKA/house in Portland, Oregon and the animation was directed by Aaron Sorenson entirely in the classic 2D animation style.
In September 2011, due to the earthquake and tsunami in Japan, which affected Honda's supply chain, the campaign ended and was replaced by the "Good Reasons" campaign, with actor
Patrick Warburton
Patrick Warburton (born November 14, 1964) is an American actor.
On television, he has played David Puddy on '' Seinfeld'', the title character on ''The Tick'', Jeb Denton on ''Less Than Perfect'', Jeff Bingham on '' Rules of Engagement'' and L ...
making jabs at a cardboard Mr. Opportunity in the introductory ad about a "man doing a cartoon man's job".
Character design and look
Mr. Opportunity appeared as a
White
White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White o ...
man in his thirties. He has dark-blonde hair that is slightly up at the front in a kind of "
cowlick
A cowlick is a section of human hair that stands straight up or lies at an angle at odds with the style in which the rest of an individual's hair is worn.
The most common site of a human cowlick is in the crown, but they can show up anywhere. Th ...
" fashion and has green eyes. He typically wears a light-blue dress shirt with the sleeves rolled up, light brown slacks, and dark brown shoes. In older commercials, he wore a gray sport coat over that outfit. In the 2010 commercial "
Paparazzi
Paparazzi (, ; ; singular: masculine paparazzo or feminine paparazza) are independent photographers who take pictures of high-profile people; such as actors, musicians, athletes, politicians, and other celebrities, typically while subjects ...
," Mr. Opportunity wore a dark blue suit and white collared shirt.
Voice portrayal
From 2004 to 2011, he was voiced by
Rob Paulsen in the American commercials.
In the Spanish dub of the commercials, he was voiced by Eduardo Iduñate.
Radio
In
radio commercial
In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually ...
s, Mr. Opportunity is, at times, joined by another person who usually expresses a certain amount of excitement upon meeting him. An example of this is as follows:
In these radio ads, Mr. Opportunity makes frequent reference to the fact that he is
animated
Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most ani ...
(i.e., ''not real'', unlike the people around him). In one radio ad, he admits that
coffee
Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world.
Seeds of ...
"goes right through
im when Sally asks him if he wants to get a cup with her (this obviously pokes fun at Mr. Opportunity's "
intangibility
Intangibility refers to the lack of palpable or tactile property making it difficult to assess service quality. According to Zeithaml et al. (1985, p. 33), “Because services are performances, rather than objects, they cannot be seen, felt, taste ...
").
See also
*
Honda
is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
*
Rob Paulsen
References
{{Reflist
External links
LAIKA/House – Official siteAnimation Nation – Discussion board
Honda
Male characters in advertising
Mascots introduced in 2004
Automobile advertising characters