Moxie Girlz were a line of fashion dolls introduced by

MGA Entertainment MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include, Bratz, L.O.L. Surprise!, Num Noms and Rainbow ...

in 2009. These dolls are targeted at girls ages 6+. The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Sasha, Kellan, Monet, Merin, Ida, and Amberly. The Moxie dolls are reminiscent of

Bratz Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001. The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade ...

, having the distinct pop on/off feet and long hair, but with features consisting of large eyes and proportioned noses and mouths fitting to their head-size. Moxie Girlz were meant to replace Bratz, given that Mattel sued MGA over the original design. However, Bratz returned to the market in August 2010. No new products have been released since 2014.WSJ.com Business
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References

MGA Entertainment brands Fashion dolls Bratz {{doll-stub