Mouawad Jewelry
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Mouawad is a family-owned international company of Lebanese origin that makes and sells jewelry, objects of art, and luxury watches. The firm has headquarters in
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,
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
, with a
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headquarters at Jumeirah Lakes Towers in
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, as well as locations in
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,
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,
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, and the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
. Founded in 1891 in
Beirut Beirut, french: Beyrouth is the capital and largest city of Lebanon. , Greater Beirut has a population of 2.5 million, which makes it the third-largest city in the Levant region. The city is situated on a peninsula at the midpoint o ...
,
Lebanon Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to the north and east and Israel to the south, while Cyprus li ...
by David Mouawad, the firm is now led by 4th generation co-guardians Fred Mouawad, Alain Mouawad and Pascal Mouawad.


History


First generation

The Mouawad Company and brand began with David Mouawad (1865–1951) who spent more than two decades in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
and
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
learning the craft of watchmaker, goldsmith, and jeweler before returning to
Beirut Beirut, french: Beyrouth is the capital and largest city of Lebanon. , Greater Beirut has a population of 2.5 million, which makes it the third-largest city in the Levant region. The city is situated on a peninsula at the midpoint o ...
in 1891. He opened a small shop in
Beirut Beirut, french: Beyrouth is the capital and largest city of Lebanon. , Greater Beirut has a population of 2.5 million, which makes it the third-largest city in the Levant region. The city is situated on a peninsula at the midpoint o ...
in 1908 where he combined the trade of watch and jewelry repairs, with his passion for creating intricate clocks and fashioning one-of-a-kind pieces commissioned by wealthy clients.


Second generation

His son Fayez Mouawad (1917–1990) expanded the business in the 1950s when he moved to
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...
. He was able to capitalize on the Middle East's increased oil wealth by making personalized jewelry for people in the area.


Third generation

The firm moved into the European and worldwide market under Fayez's son, Robert Mouawad. He had initially studied in
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to become a doctor, but returned after being convinced by his father to join the family business. He started as a salesman with Mouawad in order to learn the business from the ground up, later entering into an agreement with his father to take over the business as the sole president. In the early 1970s, Robert moved the headquarters to
Geneva Geneva ( ; french: Genève ) frp, Genèva ; german: link=no, Genf ; it, Ginevra ; rm, Genevra is the List of cities in Switzerland, second-most populous city in Switzerland (after Zürich) and the most populous city of Romandy, the French-speaki ...
,
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
. He took many risks with the firm by purchasing some of the world's largest diamonds. He expanded the brand into
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
,
Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...
, and
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and began producing watches in the early 1990s. He's also contributed to jewelry education and research through support of the Gemological Institute of America whose campus in
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is named in his honor. Robert Mouawad acquired a historical residence in
Beirut Beirut, french: Beyrouth is the capital and largest city of Lebanon. , Greater Beirut has a population of 2.5 million, which makes it the third-largest city in the Levant region. The city is situated on a peninsula at the midpoint o ...
,
Lebanon Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to the north and east and Israel to the south, while Cyprus li ...
to host his collections of fine arts and antique pieces, and in 2006 established the
Robert Mouawad Private Museum The Robert Mouawad Private Museum ( ar, متحف روبير معوض الخاص) is a private residence in Beirut's Zokak el-Blat quarter that was turned into a museum by the Lebanese businessman Robert Mouawad. The palace was built in the neo-go ...
for his collections of books, ceramics, architectural elements, pottery, ancient weapons, carpets, jewelry, objets d'art and rare precious stones.


Fourth generation

In 2010, Robert Mouawad left the firm to focus on his real estate group, the Robert Mouawad Foundation, and his museum. He officially retired on January 1, 2010, and the company was then led by his sons Fred Mouawad and Pascal Mouawad. Alain Mouawad joined to head up the watch division in January 2013.


Diamond collection

Diamonds owned by the Mouawad family include the Ahmedabad which is a pear shaped diamond that weighs 78.86 carats with a D-VS1 Grade. Mouawad is the owner of the Indore Pears which are linked to the Malabar Hill Murder. In January 1925, armed men attacked a car in
Bombay Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
which was being driven by an official of the Bombay Corporation. The passenger in the vehicle was a young Muslim woman who was the subject of the attack. The official was killed and four British officers came to the aid of the woman. Robbery was not the motive for this crime as the young woman was believed to be a dancer at the Court of
Tukoji Rao III Maharajadhiraj Sir Raj Rajeshwar Sawai Shri Tukojirao III Holkar XIII Bahadur (26 November 1890 – 21 May 1978) was the Maharaja of Indore State in central India between 1903 and 1926. Early years Tukoji was born in 1890, the son of Shivajira ...
. The woman escaped from being a concubine and the murder was believed to be retaliation. The diamonds were purchased several times throughout the years until they were purchased by Robert Mouawad in 1987. The Queen of Holland diamond ( :it:Regina d'Olanda) is another in the Mouawad collection. Its origin is unknown; however, it was believed to have been brought from
South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
to the
Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...
. It was first cut in 1904 by F. Freidman & Co. who made it a cushion-cut and named it after Queen Wihelmina of the Netherlands, which is incorrectly referred to as Holland. The diamond was re-cut sometime after the 1960s into its current weight of 135.92 carats. It is judged to be internally flawless and 'D' color by the Gemological Institute of America. This diamond was also formerly owned by William Goldberg. Mouawad is the owner of the Jubilee Diamond. The Jubilee Diamond was known as the Reitz Diamond and is a colourless, cushion-shaped diamond weighing 245.35 carats (49.07 grams). It is the sixth-largest diamond in the world and originally named after Francis William Reitz who was the president of the
Orange Free State The Orange Free State ( nl, Oranje Vrijstaat; af, Oranje-Vrystaat;) was an independent Boer sovereign republic under British suzerainty in Southern Africa during the second half of the 19th century, which ceased to exist after it was defeat ...
at the time the diamond was discovered in the area. The Jubilee is the largest diamond in the Mouawad collection. The Mouawad Lilac is estimated to be worth $20M (USD) and weighs 24.44 carat. It is an emerald cut pink diamond that is so saturated with color that it gives off a purplish, almost maroon, hue.


Guinness World Records

Mouawad has five
Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
: The most valuable jewellery coffer in the world — the Flower of Eternity Jewellery Coffer ($3.5M), the most valuable necklace in the world ($55M) — the Mouawad L’Incomparable Diamond Necklace featuring the world's largest internally flawless diamond, the Incomparable diamond (407.48 carats). The most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M).


References

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External links


Company WebsiteRobert Mouawad HomepageRobergeGIA Website
1908 establishments in the Ottoman Empire Companies based in Dubai Clothing companies of Switzerland Emirati brands Fashion accessory brands High fashion brands Luxury brands Swiss brands Watch manufacturing companies of Switzerland