The Motortown Revue was the name given to the package
concert tour
A concert tour (or simply tour) is a series of concerts by an artist or group of artists in different cities, countries or locations. Often concert tours are named to differentiate different tours by the same artist and to associate a specific to ...
s of
Motown
Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''moto ...
artists in the 1960s. Early tours featured
Smokey Robinson & The Miracles
The Miracles (also known as Smokey Robinson and the Miracles from 1965 to 1972) were an American vocal group that was the first successful recording act for Berry Gordy's Motown Records, and one of the most important and most influential groups ...
,
Mary Wells
Mary Esther Wells (May 13, 1943 – July 26, 1992) was an American singer, who helped to define the emerging sound of Motown in the early 1960s.
Along with The Supremes, The Miracles, The Temptations, Martha Reeves and the Vandellas, and the F ...
,
The Marvelettes
The Marvelettes were an American girl group that achieved popularity in the early to mid-1960s. They consisted of schoolmates Gladys Horton, Katherine Anderson, Georgeanna Tillman, Juanita Cowart (now Cowart Motley), and Georgia Dobbins, who wa ...
,
Barrett Strong
Barrett Strong (born February 5, 1941) is an American singer and songwriter. Strong was the first artist to record a hit for Motown, although he is best known for his work as a songwriter, particularly in association with producer Norman Whitfi ...
, and
The Contours
The Contours is one of the early American soul singing groups signed to Motown Records. The group is best known for its classic chart-topping 1962 hit, "Do You Love Me", which sold over 1 million copies and became a major hit again in 1988.
His ...
as headlining acts, and gave then-second-tier acts such as
Marvin Gaye
Marvin Pentz Gay Jr., who also spelled his surname as Gaye (April 2, 1939 – April 1, 1984), was an American singer and songwriter. He helped to shape the sound of Motown in the 1960s, first as an in-house session player and later as a solo ar ...
,
Martha & The Vandellas
Martha and the Vandellas (known from 1967 to 1972 as Martha Reeves & The Vandellas) were an American vocal girl group formed in Detroit in 1957. The group achieved fame in the 1960s with Motown.
An act founded by friends Annette Beard, Rosalind ...
,
Stevie Wonder
Stevland Hardaway Morris ( Judkins; May 13, 1950), known professionally as Stevie Wonder, is an American singer-songwriter, who is credited as a pioneer and influence by musicians across a range of genres that include rhythm and blues, Pop musi ...
,
The Supremes
The Supremes were an American girl group and a premier act of Motown Records during the 1960s. Founded as the Primettes in Detroit, Michigan, in 1959, the Supremes were the most commercially successful of Motown's acts and the most successful ...
,
The Four Tops
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
,
Gladys Knight & the Pips
Gladys Knight & the Pips were an American R&B, soul and funk family music group from Atlanta, Georgia, that remained active on the music charts and performing circuit for over three decades starting from the early 1950s.
Starting out as simpl ...
and
The Temptations
The Temptations are an American vocal group from Detroit, Michigan, who released a series of successful singles and albums with Motown Records during the 1960s and 1970s. The group's work with producer Norman Whitfield, beginning with the Top ...
the chances to improve their skills.
History
Motown's entire roster, and occasionally non-Motown performers such as
James Brown
James Joseph Brown (May 3, 1933 – December 25, 2006) was an American singer, dancer, musician, record producer and bandleader. The central progenitor of funk music and a major figure of 20th century music, he is often referred to by the honor ...
,
Otis Redding
Otis Ray Redding Jr. (September 9, 1941 – December 10, 1967) was an American singer and songwriter. He is considered one of the greatest singers in the history of American popular music and a seminal artist in soul music and rhythm and blues. ...
,
Aretha Franklin
Aretha Louise Franklin ( ; March 25, 1942 – August 16, 2018) was an American singer, songwriter and pianist. Referred to as the " Queen of Soul", she has twice been placed ninth in ''Rolling Stone''s "100 Greatest Artists of All Time". With ...
,
Dusty Springfield
Mary Isobel Catherine Bernadette O'Brien (16 April 1939 – 2 March 1999), known professionally as Dusty Springfield, was an English singer. With her distinctive mezzo-soprano sound, she was a popular singer of blue-eyed soul, Pop music, p ...
,
The Shirelles
The Shirelles were an American girl group formed in Passaic, New Jersey in 1957. They consisted of schoolmates Shirley Owens (later Shirley Alston Reeves), Doris Coley (later Doris Kenner-Jackson), Addie "Micki" Harris (later Addie Harris McFadd ...
and
Patti LaBelle & the Bluebelles, were featured on the tours. Most of the venues for the early Motortown Revue tours were along the "
Chitlin' Circuit
The Chitlin' Circuit was a collection of performance venues throughout the eastern, southern, and upper Midwest areas of the United States that provided commercial and cultural acceptance for African American musicians, comedians, and other enterta ...
" in the eastern and southern
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
. In the
Deep South
The Deep South or the Lower South is a cultural and geographic subregion in the Southern United States. The term was first used to describe the states most dependent on plantations and slavery prior to the American Civil War. Following the war ...
racism
Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism ...
became an issue, as the mostly
African American
African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
performers were sometimes attacked or threatened by local white residents.
While in the north the Motown artists generally played to mixed audiences, in the South, white and black audiences either attended separate shows, or were allowed to attend the same show as long as each race stayed on either side of a police-guarded rope, that divided the performance hall.
Motown artists are credited with being among those who broke down these barriers so later audiences would no longer be separated by color.
It was from a live Motortown Revue performance that
Little Stevie Wonder
Stevland Hardaway Morris ( Judkins; May 13, 1950), known professionally as Stevie Wonder, is an American singer-songwriter, who is credited as a pioneer and influence by musicians across a range of genres that include rhythm and blues, pop, so ...
got his first big hit, the 1963 No. 1 hit "
Fingertips (Pt. 2)". Motown CEO
Berry Gordy, Jr.
Berry Gordy III (born November 28, 1929), known professionally as Berry Gordy Jr., is a retired American record executive, record producer, songwriter, film producer and television producer. He is best known as the founder of the Motown record l ...
noted in his biography, ''To Be Loved'', that the Revue was used to showcase
Stevie Wonder
Stevland Hardaway Morris ( Judkins; May 13, 1950), known professionally as Stevie Wonder, is an American singer-songwriter, who is credited as a pioneer and influence by musicians across a range of genres that include rhythm and blues, Pop musi ...
in the days before he had his first hit. Also,
Smokey Robinson
William "Smokey" Robinson Jr. (born February 19, 1940) is an American singer, songwriter, record producer, and former record executive director. He was the founder and front man of the Motown vocal group the Miracles, for which he was also chief ...
and the other Miracles composed songs such as "
The Way You Do the Things You Do
"The Way You Do the Things You Do" is a 1964 hit single by the Temptations for the Gordy (Motown) label. Written by Miracles members Smokey Robinson and Bobby Rogers, the single was the Temptations' first charting single on the ''Billboard'' Ho ...
" and "
My Girl" while on the road, which later became hits for The Temptations.
The Miracles
The Miracles (also known as Smokey Robinson and the Miracles from 1965 to 1972) were an American vocal group that was the first successful recording act for Berry Gordy's Motown Records, and one of the most important and most influential groups ...
, Motown's first star act (and first million-selling group), always closed the show.
After becoming a major force in the music industry during the mid-1960s, Motown continued to organize group tours under the Motortown Revue name.
Later tours from the mid-1960s on covered the entire United States, and other countries including the UK and France.
The revue was filmed during a December 1962 week-long stand at the
Apollo Theater
The Apollo Theater is a music hall at 253 West 125th Street between Adam Clayton Powell Jr. Boulevard (Seventh Avenue) and Frederick Douglass Boulevard (Eighth Avenue) in the Harlem neighborhood of Upper Manhattan in New York City. It is a not ...
and, in 1963, Motown released audio edits from the films as a series of live LPs. The films themselves have never had an authorized exhibition other than occasional brief snippets in a Motown TV special.
A four-
CD box set
A box set or (its original name) boxed set is a set of items (for example, a compilation of books, musical recordings, films or television programs) traditionally packaged in a box and offered for sale as a single unit.
Music
Artists and bands ...
compiling the four issued albums of Motortown Revue live performances was released by Motown/Hip-O select in 2002, celebrating the Revue's 40th anniversary. ''Motortown Revue: 40th Anniversary Collection'' collected the various artist's Motown releases ''Motortown Revue, Vol. 1 Recorded Live at the Apollo'' (1963), ''Motortown Revue Vol. 2'' (recorded at Detroit's
Fox Theatre in 1964), ''Motortown Revue in Paris'' (recorded at the
Olympia Theatre in 1965), and ''Motortown Revue Live!'' (recorded at the Fox Theatre in 1969).
In 2015, a double CD deluxe edition of the ''Motortown Revue in Paris'' was released, containing 12 previously unavailable and unreleased live tracks.
Charts
Weekly charts
The Motor-Town Review, Vol. 1
The Motor-Town Review, Vol. 2
Motortown Revue in Paris
Motortown Revue Live
References
{{Motown
Motown
Concert tours