Motorcraft is an auto part

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

owned and operated by

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...

. Products under the "Motorcraft" brand include

spark plug A spark plug (sometimes, in British English, a sparking plug, and, colloquially, a plug) is a device for delivering electric current from an ignition system to the combustion chamber of a spark-ignition engine to ignite the compressed fuel/air ...

batteries Battery most often refers to: * Electric battery, a device that provides electrical power * Battery (crime), a crime involving unlawful physical contact Battery may also refer to: Energy source *Automotive battery, a device to provide power t ...

brake A brake is a mechanical device that inhibits motion by absorbing energy from a moving system. It is used for slowing or stopping a moving vehicle, wheel, axle, or to prevent its motion, most often accomplished by means of friction. Background ...

s, fuel filter, A/C condensers and accumulators,

motor oil Motor oil, engine oil, or engine lubricant is any one of various substances used for the lubrication of internal combustion engines. They typically consist of base oils enhanced with various additives, particularly antiwear additives, deterg ...

automatic transmission fluid Automatic transmission fluid (ATF) is a type of hydraulic fluid used in vehicles with automatic transmissions. It is typically coloured red or green to distinguish it from motor oil and other fluids in the vehicle. The fluid is optimized for t ...

, among other goods.

History

Ford launched this auto parts division in 1972 to provide replacement parts and original equipment parts. This brand replaced Autolite as Ford's official parts brand. Autolite has continued since and is still a brand name in use today. Motorcraft was originally launched in the 1950s and was temporarily discontinued after Ford had purchased the Autolite trade name and utilized it as their primary auto parts brand.

Today

Today parts are designed and engineered to fit for installation on Lincoln,

Mercury Mercury commonly refers to: * Mercury (planet), the nearest planet to the Sun * Mercury (element), a metallic chemical element with the symbol Hg * Mercury (mythology), a Roman god Mercury or The Mercury may also refer to: Companies * Merc ...

, and Ford vehicles. Some parts, such as Motorcraft's extensive list of oil filter applications, fit a wide variety of makes/models not built by Ford Motor Company. Motorcraft products are sold through Ford and Lincoln-Mercury dealerships, as well as select auto parts stores. Many times, Ford will approach a

contract manufacturer A contract manufacturer (CM) is a manufacturer that contracts with a firm for components or products (in which case it is a turnkey supplier). It is a form of outsourcing. A contract manufacturer performing packaging operations is called copacker ...

of a particular product (many times a supplier to the company already) and work with them to create a version for sale under the Motorcraft name. These products must meet quality standards set by the Ford Motor Company to be considered for retail sale. Other brands such as Mazda use Motorcraft products in vehicles which both partner when producing. Although Motorcraft can only be contacted through the Ford website, Motorcraft parts and products can sometimes be used on other non-Ford vehicles.

Motor oil

Motorcraft also sells

for automotive use. As of the late 2000s, most of their oil is a synthetic blend or fully synthetic. Several weights are available, from 0W-20 all the way to 15W-40 for diesel engines.

Automatic transmission fluid

Beginning in 1987, Motorcraft sold

under the

MERCON Mercon is the Brand, trade name for a group of Specification (technical standard), technical specifications of automatic transmission fluid created by Ford Motor Company, Ford. The name is a registered trademark (later becoming a ''brand'') of For ...

brand namehttps://www.aftermarketnews.com/ford-announces-new-replacement-specs-for-mercon-atf/ Ford Announces New Replacement Specs for Mercon ATF for automotive use. Motorcraft also sold automatic transmission fluid under the Motorcraft brand name from 1972 through 1987.

References

External links