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''Motomami'' (stylized in all caps) is the third
studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
by Spanish singer Rosalía, released on 18 March 2022 through
Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...
. Rosalía enlisted producers Noah Goldstein, Michael Uzowuru, Dylan Wiggins and
Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...
as well as longtime colleague El Guincho to create a
concept album A concept album is an album whose tracks hold a larger purpose or meaning collectively than they do individually. This is typically achieved through a single central narrative or theme, which can be instrumental, compositional, or lyrical. Som ...
about her feelings during the past three years, including troubled times with fame, homesickness and isolation in the form of a collage of the singer's musical influences, especially in Latin music. Separated in two parts, it features guest vocals from the Weeknd and Tokischa, and is presented as Rosalía's "most personal and confessional album so far." The album's release was preceded by three singles along with "
Hentai Hentai is anime and manga pornography. A loanword from Japanese, the original term ( ) does not describe a genre of media, but rather an abnormal sexual desire or act, as an abbreviation of . In addition to anime and manga, hentai works exis ...
" as a promotional single. "
La Fama ''La Fama'' was a Mexican reality series set to find a new child star in 1999. It was mainly a singing competition, but it also provided dancing and acting lessons to the contestants. Participants Fourteen children (seven boys and seven girls) a ...
" was released on 11 November 2021 as the album's lead single, attaining both critical and commercial success. The song peaked at number two on the US
Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin songs, published weekly by ''Billboard'' magazine. Since October 2012, chart rankings are based on digital sales, rad ...
chart and reached the top ten in France,
El Salvador El Salvador (; , meaning " The Saviour"), officially the Republic of El Salvador ( es, República de El Salvador), is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south b ...
, Spain and Panama. " Saoko" and " Chicken Teriyaki" were released as the second and third singles, respectively, both reaching the top twenty in Spain. Other promotional initiatives included a '' Grand Theft Auto Online'' radio station and a performance on '' Saturday Night Live'', becoming the first Spanish solo act to serve as the show's musical guest. Rosalía embarked on the
Motomami World Tour The Motomami World Tour was the third concert tour by Spanish singer Rosalía in support of her third studio album, '' Motomami'' (2022). Led by Live Nation Entertainment, the tour was officially announced on 18 April 2022. It began on 6 July 20 ...
from July to December 2022, traveling around Europe and the Americas. A deluxe edition of the album, titled ''Motomami +'', was released on 9 September featuring five additional tracks, including the hit single " Despechá". Upon its release, ''Motomami'' received universal acclaim from music critics, many of whom praised the experimentation and genre-bending sounds. It later became the best reviewed and most discussed album of the year on Metacritic. Commercially, the album entered twenty-two charts in nineteen countries and reached the top ten in seven countries. ''Motomami'' entered major market charts, reaching the top forty in both on the UK Albums Chart and the ''Billboard'' 200. In Spain, it peaked atop the PROMUSICAE chart for six consecutive weeks. It also became the second most-streamed female album of the year worldwide. At the
23rd Annual Latin Grammy Awards The 23rd Annual Latin Grammy Awards ceremony was held on Thursday, November 17, 2022, at the Michelob Ultra Arena, Las Vegas to honour the best musical releases within Latin music released from June 1, 2021, to May 31, 2022. The nominations were a ...
, ''Motomami'' won
Album of the Year Album of the Year, often abbreviated to AOTY, may refer to: Awards * ARIA Award for Album of the Year, Australia * Brit Award for British Album of the Year, UK * Grammy Award for Album of the Year, US * Juno Award for Album of the Year, CA * Lati ...
, Best Alternative Music Album, Best Engineered Album and
Best Recording Package The Grammy Award for Best Recording Package is one of a series of Grammy Awards presented for the visual look of an album. It is presented to the art director of the winning album, not to the performer(s), unless the performer is also the art dire ...
, making Rosalía the first woman to win Album of the Year twice, whilst "La Fama" was nominated for Record of the Year and "Hentai" for
Song of the Year Song of the Year may refer to: * Country Music Association Award for Song of the Year * Dove Award for Song of the Year * Golden Melody Award for Song of the Year * Grammis Song of the Year * Grammy Award for Song of the Year * Latin Grammy Awa ...
and Best Alternative Song. It also received a nomination for Best Latin Rock or Alternative Album at the 65th Annual Grammy Awards.


Background

In November 2018, Rosalía released her second studio album ''
El Mal Querer ''El Mal Querer'' () is the second studio album by Spanish singer-songwriter Rosalía, released on 2 November 2018 through Columbia Records. The album was written by Rosalía and co-produced with El Guincho on an initial low budget as an indep ...
'' to critical acclaim and commercial success. The
concept album A concept album is an album whose tracks hold a larger purpose or meaning collectively than they do individually. This is typically achieved through a single central narrative or theme, which can be instrumental, compositional, or lyrical. Som ...
, inspired by the
13th-century The 13th century was the century which lasted from January 1, 1201 ( MCCI) through December 31, 1300 ( MCCC) in accordance with the Julian calendar. The Mongol Empire was founded by Genghis Khan, which stretched from Eastern Asia to Eastern Eur ...
anonymous Occitan '' Romance of Flamenca'', launched the singer into mainstream stardom. The album received critical acclaim for its avant-garde production, which fused flamenco music with
pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...
and
urbano Urbano may refer to: * ''Urbano'' (album), a 2002 album by Elvis Crespo * Urbano music, an umbrella term for certain genres of Latin music People with the given name * Urbano José Allgayer (born 1924), Brazilian prelate of the Roman Catholic C ...
. ''El Mal Querer'' was listed in many year-end publications as well as in '' Rolling Stone'''s
500 Greatest Albums of All Time * Rolling Stone's 500 Greatest Albums of All Time * NME's The 500 Greatest Albums of All Time "The 500 Greatest Albums of All Time" is a 2013 special issue of British magazine '' NME'', available digitally or in newsstands on October 23. The li ...
. It was also awarded
Album of the Year Album of the Year, often abbreviated to AOTY, may refer to: Awards * ARIA Award for Album of the Year, Australia * Brit Award for British Album of the Year, UK * Grammy Award for Album of the Year, US * Juno Award for Album of the Year, CA * Lati ...
at the
20th Annual Latin Grammy Awards The 20th Annual Latin Grammy Awards was held on Thursday, November 14, 2019, at the MGM Grand Garden Arena in Las Vegas, Nevada and was broadcast on Univision. The telecast marked the 20th anniversary of the Latin Grammy Awards and honored outsta ...
and Best Latin Rock, Urban or Alternative Album at the 62nd Annual Grammy Awards. Recording sessions for the singer's next project began in Los Angeles as early as 2019. While on tour that year, Rosalía released a collection of singles. In March, the first of eight, " Con Altura", featuring J Balvin and el Guincho, was released on digital platforms. It topped the charts in Argentina, Venezuela, Spain and Colombia among others and was the second most-watched music video released in 2019 on YouTube as well as the most-watched female music video that year. May saw the release of "
Aute Cuture "Aute Cuture" (misspelt French for "high fashion") is a song by Spanish singer and songwriter Rosalía. It was released as a single on 30 May 2019 through Columbia Records. The song debuted atop the Spanish charts, becoming her third number-one si ...
" whereas "
Milionària "Milionària" is a song by Spanish singer Rosalía. It was released on 3 July 2019 by Columbia Records as a song from her first extended play, ''Fucking Money Man'' (2019). "Milionària" is the first song that the singer has released in Catalan. T ...
" and " Dios Nos Libre del Dinero" were released in July. In August, a collaboration with Ozuna, "Yo x Ti, Tu x Mi", was released to great commercial success. The singer continued releasing standalone singles such as "A Palé", "Dolerme" and "Juro Que" throughout 2019 and 2020. Rosalía also collaborated twice with Travis Scott; first on the remix of his track "Highest in the Room (Remix), Highest in the Room" alongside Lil Baby and then on "TKN (song), TKN", the latter of which became her first entry on the Billboard Hot 100, ''Billboard'' Hot 100. When Dutch radio station ''3voor12'' asked the singer through a Zoom (software), Zoom press conference about a possible single Compilation album, compilation or box set, Rosalía expressed total rejection to the idea explaining that "I don't really enjoy records that are just a collection of singles. I usually enjoy records that tell a story and that are alive and involve a lot of thinking." She also revealed that she was "trying really hard to release a new project in 2020" but all of the independent singles released so far wouldn't be included. She continued by saying that "as a musician I feel the responsibility to release a cohesive album, one that makes sense; one in where the songs are linked and share an essence". Rosalía was later seen in the recording studio with Michael Uzowuru, Mike Dean (record producer), Mike Dean, the Neptunes and Playboi Carti among others. During 2021, Rosalía released more standalone singles such as "Lo Vas a Olvidar" and "Linda (Tokischa and Rosalía song), Linda" alongside Billie Eilish and Tokischa, respectively. In May, talent manager Rebecca León confirmed that Rosalía wouldn't release an album in 2021. In August, the singer revealed to Santiago Matías that the album "was already taking shape" yet the number of songs was still unknown. In October, the singer teased on TikTok that the project would be released "soon" and premiered 30 seconds of the album's lead single. During a fan meet and greet in Mexico in partnership with Exa FM, Rosalía revealed that her new album would be "very different" from its predecessor and that the lead single would be released in November. ''Motomami'' was officially announced on 2 November 2021, the third anniversary of ''El Mal Querer'', along with a 15-second trailer directed by Daniel Sannwald which contained a snippet of the title track as well as a tentative 2022 release date. Sannwald also pictured the album cover, which was revealed on social media on 31 January 2022. On 8 November 2021, Rosalía announced the album's lead single, "
La Fama ''La Fama'' was a Mexican reality series set to find a new child star in 1999. It was mainly a singing competition, but it also provided dancing and acting lessons to the contestants. Participants Fourteen children (seven boys and seven girls) a ...
" featuring the Weeknd. It was released on 11 November.


Recording

Rosalía began work on ''Motomami'' in January 2019 and finished in August 2021. However, during the first year of production, she was still promoting her sophomore album on El Mal Querer Tour and was still figuring out the direction she wanted to go in. Rosalía had begun thinking of several ideas for the album before ''El Mal Querer'' was released in November 2018. The confection of the album went through many stages as Rosalía was once convinced of making "four projects at the same time" differencing a flamenco record, a piano ballad one, a dark pop one, and an alternative reggaeton record. The singer ended up "finding a purport within chaos", committing to a color palette at the sound level. The production on ''Motomami'' distinguishes six elements that get used in almost every track: "aggressive" drums, filters that "make the music seem distant", a nude voice (no use of Vocal harmony, vocal harmonies or Reverberation, reverbs), the use of Embouchure, vocal chops, and a repeated minimalist production. During the album's creation, Rosalía drew influences from artists of all disciplines such as Héctor Lavoe, Nina Simone, Patti Smith, Johann Sebastian Bach, Bach, Michèle Lamy, Ocean Vuong, Yayoi Kusama, Ricardo Bofill and Andrei Tarkovsky. On 25 April 2022, she shared a seven-hour Spotify playlist of music that she was inspired by, dubbed "Inspo$ Motomami", which included artists such as Daddy Yankee, Madonna, David Bowie, Björk, Snoop Dogg, Lole y Manuel, Manuel Molina, Carla Bruni etc. The majority of the album was recorded between 2020 and 2021. The process was registered on the singer's private Instagram account 'holamotomami', which she made public in December 2021. During tour season in 2019, Rosalía suffered from writer's block as she was constantly releasing new material and performing live, with Isolation (health care)#Self-isolation, isolation during the COVID-19 pandemic and partly moving with Frank Ocean to New York City helping the process flow despite being Homesickness, homesick. Rosalía didn't leave the United States until June 2021 due to fear that she could not go back due to travel restrictions during the pandemic. During her time in the States, she had "twelve-to-sixteen hour long" sessions almost every day, whether at her rented home in Miami (dubbed as Motomami House) or at recording studios in Hollywood, Los Angeles, Hollywood and Manhattan, where she recorded upwards of nearly 30 songs for the album. Rosalía had troubled time with deadlines, pushing the album's release a couple times. The mixing and mastering process of ''Motomami'' took nine months, being completed on 15 April 2021. " Saoko" was the last song Rosalía wrote for the album and "La Combi Versace" the most modified as she "changed the arrangement completely right before she was going to turn in the album" as well as the featured artist, which was originally Tego Calderón.


Music and lyrics

Primarily, ''Motomami'' is an experimental pop and alternative reggaeton record that also explores Bachata (music), bachata, Hip hop music, hip-hop, flamenco, art pop, chiptune, bolero, electropop and dembow as well as Mambo (music), mambo and funk carioca in its expanded edition. In an interview with Diego Ortiz for '' Rolling Stone'', Rosalía described the album as a "brave" record that is heavily influenced by reggaeton. She then expressed that the album is the "most personal and confessional album that I've made so far", revolving around lyrical themes of transformation, Human sexuality, sexuality, heartbreak, celebration, spirituality, Self-esteem, self-respect and Social isolation, isolation. ''Motomami'' is largely inspired by the Latin music she danced to with her cousins as a child, and encountered again traveling the world as a budding pop star. Critics compared "the degree of lyrical, rhythmic and sonic experimentation" to Beastie Boys' ''Ill Communication'' (1994) and Moby's ''Play (Moby album), Play'' (1999), and found similarities in Lorde's ''Pure Heroine'' (2013) and Nine Inch Nails' ''The Downward Spiral'' (1994) and in the works of Frank Ocean and Kanye West.


Songs

''Motomami'' begins with " Saoko", an alternative reggaeton and experimental track with Industrial music, industrial and Avant-garde jazz, avant-jazz elements. The song features heavy synthesizers, Distortion (music), distorted pianos and traditional reggaeton drums; while its lyrics celebrate transformation and change. The reggaeton sounds continue into its "slow-building" second track "Candy (Rosalía song), Candy", where Rosalía sings about a broken relationship over "shimmering" synthesizers. Its third track, "La Fama" featuring Canadian singer-songwriter the Weeknd, is a Mid-tempo, midtempo bachata influenced by electropop that details the downsides of fame. Rosalía returns to her flamenco background in the fourth track "Bulerías", which sees her defending her position as a celebrity over communal chants. The fifth track " Chicken Teriyaki" has been described as a "TikTok dance-ready" reggaeton track where Rosalía Rapping, raps about a trip to New York City. The song is highlighted for its use of "ironic" and humorous lyricism. The sixth track "
Hentai Hentai is anime and manga pornography. A loanword from Japanese, the original term ( ) does not describe a genre of media, but rather an abnormal sexual desire or act, as an abbreviation of . In addition to anime and manga, hentai works exis ...
" is a "delicate" piano Sentimental ballad, ballad with pulsing Electronic music, electronic Beat (music), beats that explores the pleasures of sexual intercourse and female sexuality. The seventh track "Bizcochito (song), Bizcochito" is a chiptune track that's "so playful it sounds like an ice cream truck rolling through the neighborhood." Rosalía sings about isolation and homesickness during her time in the United States within the pandemic in "G3 N15" as she also delivers a pessimist point of view of Los Angeles in between piano melodies. It features a voice message of her maternal grandmother in Catalan language, Catalan. Followed up by the title track, "Motomami" serves as an Entr'acte, interlude. The tenth track, "Diablo", lays Rosalía's pitch-shifted vocals over ominous electronica and an off-kilter reggaeton beat. It features uncredited guest vocals by Leyvan and James Blake (musician), James Blake. The eleventh track "Delirio de Grandeza" reimagines Justo Betancourt's 1968 track of the same name, adding a sample from Soulja Boy's remix of "Delirious" by Vistoso Bosses. The twelfth track "Cuuuuuuuuuute" is a clattering cyberpunk and deconstructed club song that suddenly switches to piano balladry and back again. It draws inspiration from Kate Bush's "Wuthering Heights (song), Wuthering Heights". The thirteenth "Como Un G" is a piano ballad about an unrequited, ephemeral love. The following track "Abcdefg" serves as an interlude. It features a voicenote in which Rosalía recites the alphabet. Rosalía and featured artist Tokischa describe having fun dressed in Versace in "La Combi Versace", a Minimalist music, minimalist dembow/neoperreo track. The sixteenth track "Sakura" is an "emotionally authoritative" closing track that sounds like it was recorded live in an arena as it features audience cheers recorded during the El Mal Querer Tour. In "Sakura", Rosalía compares her time as a pop star to the brief life of a cherry blossom.


Concept

During an interview with Zane Lowe for Apple Music 1, Rosalía described ''Motomami'' as a loose concept album that paints a self-portrait. She also revealed that the album is more playful than her previous albums, explaining: "I feel like I haven't done that in the other albums. Also, they were much more serious if that makes sense. And I think that in this one, I was like, 'I really want to find a way to allow my sense of humor to be present.'" About the title, Rosalía has stated that she chose to name it ''Motomami'' in honor of her mother, Pilar Tobella, who used to ride Rosalía around town on a motorcycle. The singer also told ''Brut'' that the 'Motomami' noun was indeed by her friend Maite back in high school, who used it in her Hotmail address. It also references the company her mother runs, Motomami S.L., which she created in 2018 to administrate activities around artist representation. Rosalía shared that she chose the name ''Motomami'' because it's "structured in binaries, two types of contrasting energy." The album is separated into two parts; ''Moto'' is the divine, experimental, frictional and the strongest part of the album, while ''Mami'' is the genuine, personal, confessional and vulnerable one. Rosalía also stated that "feminism is implicit in the intention. It is very much present in some songs, and maybe not some much in some others, because in the end, it's all the emotional journey of the ups and downs an artist can take. There's a lot of my day-to-day life that's why this vindication of women and femininity are implicit." Rosalía hopes ''Motomami'' "provides a feminist counterbalance to misogyny in music".


Release and promotion

The album was issued on 18 March 2022, by
Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...
, Rosalía's first to be released under the label. The standard edition was released on CD, vinyl, digital download and streaming. The vinyl was released on a red coloured vinyl. A premium boxset containing a red 12'' vinyl, a zine photographic shot by Carlota Guerrero in Mallorca and thank you note from Rosalía was sent to selected fans, personal friends and celebrities. The deluxe edition of the album, ''Motomami +'', was released on streaming platforms on 9 September 2022. It contains five additional tracks, a remix of "Candy (Rosalía song), Candy" featuring Chencho Corleone, a thank you voice message and a live version of "
La Fama ''La Fama'' was a Mexican reality series set to find a new child star in 1999. It was mainly a singing competition, but it also provided dancing and acting lessons to the contestants. Participants Fourteen children (seven boys and seven girls) a ...
" recorded at Palau Sant Jordi, in Barcelona on 24 July 2022 during the
Motomami World Tour The Motomami World Tour was the third concert tour by Spanish singer Rosalía in support of her third studio album, '' Motomami'' (2022). Led by Live Nation Entertainment, the tour was officially announced on 18 April 2022. It began on 6 July 20 ...
.


Singles and music videos

Rosalía's executive team chose "
La Fama ''La Fama'' was a Mexican reality series set to find a new child star in 1999. It was mainly a singing competition, but it also provided dancing and acting lessons to the contestants. Participants Fourteen children (seven boys and seven girls) a ...
" as the album's lead single, released on 11 November 2021. The song, which features vocals by Canadian singer the Weeknd, was met with great critical reception for its neo form of classical bachata, and achieved commercial success in Europe and Latin America. It became the singer's eighth number one single in Spain as well as her best performing song in France, peaking at five. Columbia released the accompanying music video, directed by Director X, on the same day. Inspired in ''From Dusk till Dawn'' (1996), it takes place in a cabaret and features a cameo appearance from actor Danny Trejo. " Saoko" was released as the second single on 4 February 2022 to universal critical acclaim. Valentin Petit directed its music video, which premiered the afternoon of the single release, and showcases a motorcycle-flipping spectacle around Kyiv. Petit and co-editor Jon Echeveste would go on to win the MTV Video Music Award for Best Editing for their work. " Chicken Teriyaki" was released as the album's third single twenty days later, featuring a music video directed by Tanu Muino and mixed reviews from music critics. Two days ahead of ''Motomami'''s scheduled release, Rosalía released "
Hentai Hentai is anime and manga pornography. A loanword from Japanese, the original term ( ) does not describe a genre of media, but rather an abnormal sexual desire or act, as an abbreviation of . In addition to anime and manga, hentai works exis ...
" as a Promotional recording#Promotional single, promotional single. "Hentai" had already been teased via TikTok in January, sparking negative backlash due to its sexual content and "plain, explicit, vulgar" lyrics. Nevertheless, once released, it received positive comments from the general public. "Candy (Rosalía song), Candy" was accompanied with a music video on release day, directed by Stillz and heavily inspired in the 2003 film ''Lost in Translation (film), Lost in Translation''. Despite the lack of radio promotion, it became the singer's ninth number one single in Spain, while also entering the charts in Argentina, Portugal and Switzerland and reaching the top seventy on the Billboard Global 200, ''Billboard'' Global 200. A music video for "Motomami", directed by Daniel Sannwald, premiered on YouTube on 18 April 2022 to promote the album's Motomami World Tour, accompanying tour. A music video for "Delirio de Grandeza", directed by Mitch Ryan, also premiered on YouTube on 11 May 2022 after it was announced on social media one day prior.


Marketing

Promotional strategies for the ''Motomami'' New product development, rollout started in November 2021, with the album's announcement and the release of its lead single. Catalogued as "brilliant", the marketing campaign behind this third album mixed physical promotional banners, radio singles, magazine features, social media interaction and an extensive use of TikTok to tease future content. Rosalía first teased the lead single "
La Fama ''La Fama'' was a Mexican reality series set to find a new child star in 1999. It was mainly a singing competition, but it also provided dancing and acting lessons to the contestants. Participants Fourteen children (seven boys and seven girls) a ...
" on the platform in October and formally announced its release on 8 November. The singer would continue teasing her new material through TikTok, later advancing " Saoko", "
Hentai Hentai is anime and manga pornography. A loanword from Japanese, the original term ( ) does not describe a genre of media, but rather an abnormal sexual desire or act, as an abbreviation of . In addition to anime and manga, hentai works exis ...
" and " Chicken Teriyaki". With the lead single impacting radio stations and with the album's title and tentative '2022' date revealed, Rosalía covered the December edition of ''Rolling Stone, Rolling Stone en Español'' with an article written by Diego Ortiz narrating the recording process of ''Motomami''. The singer would later grace the cover of ''GQ, El País'', ''Vogue Italia'' and ''I-D.'' The recording process of ''Motomami'' was also shared through a private Instagram page, 'holamotomami', which she made public in January 2022. This action created Engagement marketing, engagement with fans and consumers and showed "the best of both worlds" while creating a musical body. During Art Basel week in December 2021, various promotional graffitis of ''Motomami'' started to appear in the streets of Miami Beach, Florida, Miami Beach. This kind of banners were later exported to other cities including Barcelona, Buenos Aires, New York City, Madrid, Mexico City, Milan, Seoul and Tokyo. These ones included unreleased lyrics of upcoming songs. Light in the dark Spotify-sponsored billboards were placed in central public spaces in Madrid, Mexico City and Milan upon the album's release. Starting 27 February, Rosalía posted daily on Twitter about the characteristics of the 'motomami', the fictional concept she adopted for the album, transforming it into an identity. The twenty-tweet series was completed on release day. The technique was popularized within her fanbase and the general public. Several brands and associations (mainly in Spain), such as AliExpress and FC Barcelona, referenced it. Rosalía embraced the mixed reviews and Backlash (sociology), backlash she received for her "kitsch" lyrics after teasing "Hentai" and "Chicken Teriyaki" on TikTok, reversing the initial negative idea through Self-referential humor, self-referential and Self-deprecation, self-deprecating humor. As for radio and television, Rosalía gave interviews to Zane Lowe from Apple Music, Leila Cobo from Billboard (magazine), VP Latin, Amelia Dimoldenberg, Los 40, RTVE, Cadena SER, RAC 1, Catalunya Ràdio and Exa TV, Exa among others. The singer made her US late night debut on ''The Tonight Show Starring Jimmy Fallon'' on 10 March, performed "Chicken Teriyaki" and "La Fama" on ''Saturday Night Live'' two days later, and was interviewed on ''El Hormiguero'' on 17 March. An album-signing party sponsored by Fnac was held in Madrid on 18 March. Rosalía later appeared in various shows in France such as ''Quotidien'' and NRJ Group, NRJ. On 7 April, Spanish musician and YouTuber Jaime Altozano analyzed ''Motomami'' the same way he did in 2018 with ''El Mal Querer,'' this time featuring direct notes from the singer.


''Motomami Los Santos''

On 15 December 2021, a new Music of Grand Theft Auto V, radio station in '' Grand Theft Auto Online'', ''Motomami Los Santos'', premiered as a result of a partnership between the singer and Rockstar Games. Curated by Rosalía and Arca (musician), Arca, it includes personal favorite songs of both artists as well as songs from their own catalogue. It includes tracks from Camarón de la Isla, Daddy Yankee, Caroline Polachek and Aventura (band), Aventura among others as well as an unreleased track by Bad Gyal. Kaydy Cain and Rosalía's older sister Pilar also make speaking cameos. Coinciding with the release of the radio station, Los Santos (Grand Theft Auto), Los Santos' Eclipse Boulevard displayed many billboards promoting Rosalía's upcoming studio album.


''Motomami Live''

On 28 February, Rosalía announced a TikTok concert, titled ''Motomami Live'', filmed in Barcelona and directed by Stillz, to celebrate the album's release. The singer played on the video platform on March 17 and 18. The pre-show included thirty minutes of informal interviews with Brittany Broski, Camilo (singer), Camilo, Ibai Llanos, Lele Pons, Pabllo Vittar,
Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...
, and Rauw Alejandro. The show attracted four million viewers and featured eleven debut performances of tracks off the album. It is nominated for a Latin Grammy Award for Best Long Form Music Video and a Grammy Award for Best Music Film.


Tour

In October 2021, in the mark of the BIME Pro music conference, tour manager Agustín Boffi revealed that Rosalía will embark on a "world tour in 2022" that has been being prepared "for over a year". Boffi also revealed that the tour crew will be expanded to "over 150 people" compared to the 40 people that were working on El Mal Querer Tour, her previous concert cycle. On April 18, 2022, the tour dates were revealed. The forty-six-date long concert series began on July 6 in Almería and ended on December 18, in Paris. It met great commercial reception, selling over 135,000 tickets in a single day in Spain only.


Critical reception

''Motomami'' was met with widespread acclaim from music critics, who often commended the album's experimentation and genre-bending sounds. At Metacritic, which assigns a Standard score, normalized rating out of 100 to reviews from professional publications, the album received an Weighted arithmetic mean, average score of 94 based on 17 reviews, indicating "universal acclaim", making it the site's highest-rated album of 2022 and placing it as their 16th best album of all time. Aggregator AnyDecentMusic? gave it 8.5 out of 10, based on their assessment of the critical consensus. In a five-star review, Diego Ortiz of ''Rolling Stone, Rolling Stone en Español'' wrote that ''Motomami'' "redefines the concept of the mainstream with its Absolute music, abstract sound exploration, where borders and genres are completely blurred. Undoubtedly, it is one of the boldest and most daring productions of recent years and which in turn paves a new path of almost infinite possibilities." Brittany Spanos of the same outlet's American edition characterized its sounds as "innovative" and "daring". Mark Richardson of ''The Wall Street Journal'' agrees, writing, "...for Rosalía, this future-forward strain of pop is swirled together with rap, the Caribbean music, Caribbean style reggaetón, Dance music, dance, and, of course, flamenco—here, Spanish folk music, folk guitars collide with otherworldly digital processing. She's a visionary in the mode of M.I.A. (rapper), M.I.A. or Madonna, one who uses her mainstream perch to push music in new directions." Thom Jurek of AllMusic described the record as "provocative and risky as it is creative. It showcases Rosalía as a master, twisting together the contradictory strands of Latin pop, Latin and Anglo pop with traditional and vanguard forms and fresh sounds into a gloriously articulated radical approach that makes for obsessive listening." Nathan Evans of ''The Quietus'' wrote that ''Motomami'' "darts away from the angelic image of Rosalía's previous work, stirring the cauldron to create an outlandish, genre-hopping revision of herself." ''Pitchfork (website), Pitchfork'' crowned ''Motomami'' with its "Best New Music" honor, with Julianne Escobedo Shepherd writing, "It feels rare to hear an album that's so experimental, that aspires to stretch itself out across genres and play with form, and that attains exactly what it sets out to achieve. Rosalía was already a formidable singer, but here she also sounds like she learned that with global superstardom comes the freedom to set her own agenda."


Accolades

''Motomami'' received a nomination for the Best Latin Rock or Alternative Album at the 65th Annual Grammy Awards. However, its omission in the Grammy Award for Album of the Year, Album of the Year category was dubbed a "glaring absence that shows that the Recording Academy still has a lot to learn about music in other languages" by ''Rolling Stone''s Brittany Spanos. Other outlets considered the omission surprising or a "snub" as well, including ''The New York Times'', ''Yahoo! Entertainment'', and ''W (magazine), W''.


Commercial performance

In the United States, ''Motomami'' debuted at number 33 on Billboard 200 with 17,000 equivalent album units sold in its first week. It achieved the largest opening week for a Latin pop album in 2022, so far. The album also opened at number one on Latin Pop Albums, Top Latin Pop Albums, becoming her second album to reach the top spot.


Track listing

Credits adapted from Rosalia's official website. Notes * "Cuuuuuuuuuute" is stylised as "CUUUUuuuuuute" * signifies an record producer, additional producer * signifies a vocal producer * also signifies a vocal producer Sample credits * "Saoko" contains a portion of "Saoco", written by Wisin, Juan Luis Morera, Juan Iván Orengo and Urbani Mota Cedeño. * "Candy" samples "Archangel", performed by Burial (musician), Burial. "Archangel" contains a sample of "One Wish (Ray J song), One Wish", performed by Ray J. * "Delirio de Grandeza" contains samples from "Delirio de Grandeza", written by Carlos Querol and performed by Justo Betancourt; and contains samples from "Delirious", written by James W. Manning and performed by Vistoso Bosses featuring Soulja Boy, Soulja Boy Tell 'Em. * "Cuuuuuuuuuute" contains a sample of "Counting to 28", written by So Y Tiet. * "La Kilié" contains a sample of "Passinho do Volante" performed by MC Federado e os Leleks.


Personnel

Credits adapted from Rosalia's official website. Musicians * Rosalía – vocals, piano (1, 6), snaps (1), drums (1, 5, 6), vocal chops (1), background vocals (2), vocal arrangement (3, 4, 7–10, 13), arrangement (4), beat (7), organ (8), bass (8), vocal percussion (11), keyboards (11), Wurlitzer electric piano, Wurlitzer (16) * Dylan Patrice – piano (1, 6, 8), acoustic drums (1), vocal arrangement (3, 4, 8, 13), bass (3, 6), synthesizer (3), arrangement (4) * El Guincho – drums (2, 5, 8, 10) keyboards (5), Roland Juno-106, Juno (8) * Tainy – drums (2), bass (3) * Noah Goldstein – Roland TR-808, 808 (2), synthesizer (2), vocal arrangement (3, 4, 8, 10, 13), arrangement (4), bass (6) * Frank Dukes – synthesizer (2, 3, 10, 13), vocal arrangement (3, 10, 13), bass (5) * Kaan Güneşberk – synthesizer (2) * The Weeknd – vocals (3) * Caroline Shaw – vocal arrangement (3, 4, 8, 10, 13, 15), background vocals (10) * LA Session Singers – choir (3, 4, 8, 13, 15) * Roland Gajate Garcia – drums (3), percussion (3) * Macario Ibañez Díaz – arrangement (4), palmas (music), palmas (4, 15), nudillos (4), jaleos (4) * José Alvaro Ibañez Díaz – arrangement (4), palmas (4, 15), nudillos (4), jaleos (4) * Francisco Manuel Valencia Vargas – palmas (4, 15), nudillos (4), jaleos (4) * Juan Diego Valencia Vargas – palmas (4, 15), nudillos (4), jaleos (4) * Jose Manuel Angulo Peña – palmas (4, 15), nudillos (4), jaleos (4) * Diego Fuentes Montoya – palmas (4, 15), nudillos (4), jaleos (4) * Juan José Jaen Arroyo – palmas (4, 15), nudillos (4), jaleos (4), bailaor (4) * Juan Carlos Grilo Mateos – palmas (4, 15), nudillos (4), jaleos (4) * Q-Tip (musician), Q-Tip – background vocals (5) * Sky Rompiendo – drums (5) * Michael Uzowuru – bass (5), drums (6), beat (7), vocal arrangement (9) * Jake Sherman (pianist), Jacob Sherman – piano (6) * Larry Gold – strings (6) * Nicole Esteller – background vocals (7) * Carolina Hernández – background vocals (7) * Cory Henry – organ (8) *
Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...
– vocal arrangement (9), beat (9), percussion (15) * Olivia Pirez – background vocals (9) * Caroline Pirez – background vocals (9) * Giselle Hailey – background vocals (9) * Jacqueline Taylor – background vocals (9) * Leyvan – background vocals (10) * James Blake (musician), James Blake – background vocals (10, 13), keyboards (10), synthesizer (13), piano (13) * Tayhana – beat (11) * Tokischa – vocals (15) * Samueliyo Baby – background vocals (15) * Irrita el Indio – background vocals (15) Technical personnel * David Rodríguez – recording (1–13, 15, 16) * Manny Marroquin – mixing (1–13, 15, 16) * Zach Peraya – mixing assistance (1–13, 15, 16) * Jeremie Inhaber – mixing assistance (1–13, 15, 16) * Anthony Vilchis – mixing assistance (1–13, 15, 16) * Chris Gehringer – mastering * Sean Matasukawa – recording (2, 3, 16) * Tyler Murphy – recording (2, 3, 10, 13) * Higinio Marfil Ruiz – recording (4, 15) * Manuel Nieto – recording assistance (4, 15) * Manolo Nieto – recording assistance (4, 15) * Mike Larson – recording (5, 6, 9, 13) * Brian Hernandez – recording (13) Concept and artwork * Rosalia Vila – creative direction, album concept * Pili Vila – creative direction, album concept * Ferran Echegaray – creative direction, album concept * Daniel Sannwald – album photography * Viktor Hammarberg – album graphic design


Charts


Weekly charts


Year-end charts


Certifications


Release history


References


External links

* {{Latin Grammy Award for Album of the Year 2022 albums Albums produced by Frank Dukes Albums produced by el Guincho Albums produced by James Blake (musician) Albums produced by Pharrell Williams Albums produced by Tainy Albums produced by the Neptunes Albums produced by Michael Uzowuru Albums produced by the Weeknd Columbia Records albums Concept albums Rosalía albums Spanish-language albums Experimental pop albums Latin Grammy Award winners for Album of the Year Latin Grammy Award for Best Alternative Music Album Latin Grammy Award for Best Engineered Album