MotoBoard was a mass-produced motorized

skateboard A skateboard is a type of sports equipment used for skateboarding. They are usually made of a specially designed 7-8 ply maple plywood deck and polyurethane wheels attached to the underside by a pair of skateboarding trucks. The skateboarde ...

, made possible by the advent in the mid-1970s of

polyurethane Polyurethane (; often abbreviated PUR and PU) refers to a class of polymers composed of organic chemistry, organic units joined by carbamate (urethane) links. In contrast to other common polymers such as polyethylene and polystyrene, polyurethan ...

skate wheels, as well as the production of lightweight small industrial

two-stroke engine A two-stroke (or two-stroke cycle) engine is a type of internal combustion engine that completes a power cycle with two strokes (up and down movements) of the piston during one power cycle, this power cycle being completed in one revolution of t ...

s (typical of today's

string trimmer A string trimmer, also known by the portmanteau strimmer and the trademarks Weedwacker, Weed eater and Whipper Snipper. is a garden tool for cutting grass, small weeds, and groundcover. It uses a whirling monofilament line instead of a blade, ...

s).

History

Shortly after urethane wheels became available, Jim Rugroden, a student in

Berkeley, California Berkeley ( ) is a city on the eastern shore of San Francisco Bay in northern Alameda County, California, United States. It is named after the 18th-century Irish bishop and philosopher George Berkeley. It borders the cities of Oakland and Emer ...

, designed and built the first MotoBoard in the garage of his brother's home in the South

San Francisco Bay Area The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Go ...

town of

Campbell Campbell may refer to: People Surname * Campbell (surname), includes a list of people with surname Campbell Given name * Campbell Brown (footballer), an Australian rules footballer * Campbell Brown (journalist) (born 1968), American television ne ...

while on break from his physics studies in summer 1975. The MotoBoard evolved from a simple push start prototype, to a precision automatic shaft-driven sport vehicle. During a photo shoot for ''Skateboarder Magazine'' in

Carlsbad, California Carlsbad is a coastal city in the North County region of San Diego County, California, United States. The city is south of downtown Los Angeles and north of downtown San Diego. As of the 2020 census, the population of the city was 114,746. ...

, near

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the List of United States cities by population, eigh ...

, Rugroden met Bill Posey, an onlooking entrepreneur, and they eventually teamed-up to form Quantimotion, Inc., DBA MotoBoard International. Originally, MotoBoard Intl. operated from both a small northern California shop in

Sunnyvale Sunnyvale () is a city located in the Santa Clara Valley in northwest Santa Clara County in the U.S. state of California. Sunnyvale lies along the historic El Camino Real and Highway 101 and is bordered by portions of San Jose to the north ...

, where Rugroden manufactured the units, and Posey's established southern California office in Carlsbad, where much of the promotion and sales were generated. In 1979 the company was consolidated in a new, much larger facility in the newly established Foreign Trade Zone complex in

San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...

Sales

MotoBoard sales were mostly through upper-end retail outlets and order catalogs such as

Abercrombie & Fitch Abercrombie & Fitch (A&F) is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates three other offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks. As of Februar ...

, Sports Pages,

Hammacher Schlemmer Hammacher Schlemmer is an American retailer and catalog company based in Niles, Illinois. History Hammacher Schlemmer began as a hardware store specializing in hard-to-find tools in the Bowery district of New York City in 1848. Owned by pro ...

and Bromley. Motoboards were often featured in widely distributed periodicals such as ''

Playboy ''Playboy'' is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. K ...

'', ''

High Times ''High Times'' is an American monthly magazine (and cannabis brand) that advocates the Legalization of non-medical cannabis in the United States, legalization of cannabis as well as other counterculture ideas. The magazine was founded in 1974 by ...

'', ''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...

'' magazine and even center-staged in ''

Road & Track ''Road & Track'' (stylized as ''R&T'') is an American automotive enthusiast magazine. It is owned by Hearst Magazines and is published 6 times per year. The editorial offices are located in New York, New York. History ''Road & Track'' (often ab ...

magazine'' in 1978 as April's road tested vehicle of the month.

Users

Few MotoBoard buyers were avid skateboarders, as the eventual $650.00 sticker was generally not within reach of the average skateboarder. MotoBoards did well in the movie industry. MotoBoards were featured in '' Hooper'' with

Burt Reynolds Burton Leon Reynolds Jr. (February 11, 1936 – September 6, 2018) was an American actor, considered a sex symbol and icon of 1970s American popular culture. Reynolds first rose to prominence when he starred in television series such as ' ...

, Coming Attractions, Skateboarders from Hell, the TV series ''

Max Headroom Max Headroom is a fictional artificial intelligence (AI) character portrayed by actor Matt Frewer. Advertised as "the first computer-generated TV presenter", Max was known for his biting commentary on a variety of topical issues, arrogant wit, ...

'' and ''

The San Pedro Beach Bums ''The San Pedro Beach Bums'' is a 1977 American sitcom that aired on ABC. It is about five carefree, young men living together on a houseboat in San Pedro, California. The pilot, titled ''The San Pedro Bums'', originally aired on May 13, 1977.Mc ...

''. Appearances on ''

The Price Is Right ''The Price Is Right'' is a television game show franchise created by Bob Stewart, originally produced by Mark Goodson and Bill Todman; currently it is produced and owned by Fremantle. The franchise centers on television game shows, but also inc ...

'' were frequent, and MotoBoard was spotlighted as

McLean Stevenson Edgar "Mac" McLean Stevenson Jr. (November 14, 1927 – February 15, 1996) was an American actor and comedian. He is best known for his role as Lieutenant Colonel Henry Blake in the television series ''M*A*S*H'', which earned him a Golden Glob ...

(''

M*A*S*H ''M*A*S*H'' (Mobile Army Surgical Hospital) is an American media franchise consisting of a series of novels, a film, several television series, plays, and other properties, and based on the semi-autobiographical fiction of Richard Hooker. The ...

'') rode in on stage introducing his short lived variety show ''America'', featuring

Michael J. Fox Michael Andrew Fox (born June 9, 1961), known professionally as Michael J. Fox, is a Canadian-American retired actor. Beginning his career in the 1970s, he rose to prominence portraying Alex P. Keaton on the NBC sitcom ''Family Ties'' (1 ...

as premier guest in the wake of his ''

Back to the Future ''Back to the Future'' is a 1985 American science fiction film directed by Robert Zemeckis, and written by Zemeckis and Bob Gale. It stars Michael J. Fox, Christopher Lloyd, Lea Thompson, Crispin Glover, and Thomas F. Wilson. Set in 1985, ...

'' box office hit.

Current production

MotoBoards were produced and sold worldwide until Posey and Rugroden parted ways in 1983. MotoBoards are still produced to this day{{clarify, When? As of what year?, date=May 2018 by a firm in

Los Banos, California Los Banos ( ), alternatively Los Baños ( ), is a city in Merced County, California, United States. It is located in the San Joaquin Valley in central California, near the junction of State Route 152 and Interstate 5. Its population was 45,532 ...

in limited quantities under the assumed name MotoBoard Int'l.

External links

Wheelman SkaterXMXB Motocrossboard
an
Xcite bike
similar vehicles

Sources