Motivate Media Group (previously known as Motivate Publishing) is a media company based in

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia ( The Middle East). It is located at t ...

. It was founded in 1979 by Ian Fairservice, and today has offices in Abu Dhabi (the capital of the UAE) Saudi, and

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. It is operated in partnership between Ian Fairservice and

Obaid Al Tayer Obaid Al Tayer is an Emirati businessman and politician. He is the Chairman of Al Tayer Group and served as cabinet member and Minister of State for Financial Affairs in the United Arab Emirates in the Ministry of Finance. He served in the cabinet ...

, who is the chairman of the

Al Tayer Group Al Tayer Group () is a privately held holding company established in 1979. Currently the group has operations in 6 countries in the Middle East, including nearly 200 stores and 23 showrooms in multiple markets in the Middle East. The company is he ...

and the UAE’s former Minister of State for Finance.

History

The company was established with the launch of ''Whats On'', the first English language magazine in the Persian Gulf region. The magazine’s primary readership was budding tourists and the UAE’s

expat An expatriate (often shortened to expat) is a person who resides outside their native country. In common usage, the term often refers to educated professionals, skilled workers, or artists taking positions outside their home country, either ...

community. Today, Motivate Media Group publishes a variety of magazines, including ''Emirates Woman'', '' Gulf Business'', ''Campaign Middle East'', and ''Business Traveller Middle East''. Motivate Media Group publishes books on topics related to the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...

under its Books Arabia division. The company has published books by authors including

Sheikh Mohammed bin Rashid Al Maktoum Sheikh Mohammed bin Rashid Al Maktoum ( ar, محمد بن راشد آل مكتوم, links=no; ; born 15 July 1949) is the vice president, prime minister, and minister of defence of the United Arab Emirates (UAE) as well as the ruler of Dubai. ...

Wilfred Thesiger Sir Wilfred Patrick Thesiger (3 June 1910 – 24 August 2003), also known as Mubarak bin Landan ( ar, مُبَارَك بِن لَنْدَن, ''the blessed one of London'') was a British military officer, explorer, and writer. Thesiger's trav ...

Yusuf Islam Yusuf Islam (born Steven Demetre Georgiou; ), commonly known by his stage names Cat Stevens, Yusuf, and Yusuf / Cat Stevens, is a British singer-songwriter and multi-instrumentalist. His musical style consists of folk, pop, rock, and, later i ...

(Cat Stevens), and Khalaf Al Habtoor (founder and chairman of Al Habtoor Group).

Divisions and partnerships

Motivate Val Morgan was formed in 1989, and is a joint venture between Val Morgan Cinema Network (a division of

Hoyts The Hoyts Group of companies in Australia and New Zealand includes Hoyts Cinemas and Val Morgan. Hoyts operates more than 450 cinema screens and 55,000 seats, making it Australia's second largest movie exhibitor after Event Hospita ...

). It offers advertising in cinemas across the UAE,

Lebanon Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to Lebanon–Syria border, the north and east and Israel to Blue ...

Oman Oman ( ; ar, عُمَان ' ), officially the Sultanate of Oman ( ar, سلْطنةُ عُمان ), is an Arabian country located in southwestern Asia. It is situated on the southeastern coast of the Arabian Peninsula, and spans the mouth of ...

Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Medit ...

and

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...

(through MUVI Cinemas). Motivate VAMP (which is a regional partnership of Vamp Brands) helps put advertising clients in touch with social media influencers. Motivate Media Group also hosts the Dubai Lynx International Advertising Festival and Awards, an advertising and marketing event held in partnership with the Cannes Lions International Advertising Festival.

Publications

* ''What's On (Dubai and Abu Dhabi):'' A guide to UAE entertainment, restaurants, and events. * ''Emirates Woman:'' A monthly woman’s lifestyle magazine. * '' Gulf Business:'' Monthly magazine that covers various business sectors in the GCC. * ''Identity:'' Architecture, design and interiors magazine. * ''Campaign Middle East:'' The regional version of the advertising and media magazine. It is licensed from

Haymarket Media Group Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously o ...

. * ''Business Traveller:'' Magazine based on the business travel industry. Licensed from London’
Panacea Media Group
* ''Golf Digest Middle East:'' The Middle Easter edition of Discovery, Inc.'s golf and lifestyle magazine. Previously, it was owned and operated by Condé Nast.

References

1979 establishments in the United Arab Emirates Publishing companies established in 1979 Book publishing companies of the United Arab Emirates Magazine publishing companies of the United Arab Emirates {{UnitedArabEmirates-company-stub