Motion Picture Screen Cartoonist's Guild
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The Animation Guild, also known as TAG is a professional guild and union of
animation Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
artists, writers and technicians. The full name of the organization is The Animation Guild and Affiliated Optical Electronic and Graphic Arts, Local 839 of the International Alliance of Theatrical Stage Employees and Moving Picture Technicians, Artists and Allied Crafts of the United States, its Territories and Canada, American Federation of Labor-Congress of Industrial Organizations/
Canadian Labour Congress The Canadian Labour Congress, or CLC (french: Congrès du travail du Canada, link=no or ) is a national trade union centre, the central labour body in Canada to which most Canadian labour unions are affiliated. History Formation The CLC was ...
.


History


Before the Guild

Before the founding of the union on January 18, 1952, under the name "The Motion Picture Screen Cartoonists Guild, IATSE Local 839", known as "Motion Picture Screen Cartoonists Guild" for short, the push to unionize the
animation industry Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most anima ...
in the United States came from the
Screen Cartoonist's Guild Screen Cartoonist's Guild (SCG) was an American labor union formed in 1938 in Los Angeles, California. The SCG was formed in the aftermath of protests at Van Beuren Studios and Fleischer Studios, and represented workers and resolved issues at maj ...
. It was a union which held its first union meeting in 1937 and won recognition in 1941. From 1940 to 1941, animators at Walt Disney Studios were successfully organized, with a victory for the Guild and defeat for Disney and the
company union A company or "yellow" union is a worker organization which is dominated or unduly influenced by an employer, and is therefore not an independent trade union. Company unions are contrary to international labour law (see ILO Convention 98, Article ...
known as Federation of Screen Cartoonists (FSC), following the end of the strike. Later, in 1944, the Guild sent organizers to New York City to form a local chapter, Local 1461. In 1947, the Guild had an unsuccessful twenty-eight-week strike against Terrytoons, Inc. despite receiving support from other unions. Terrytoons hired students from New Rochelle High School as scabs, and Paul Terry outlasted strikers with a "large backlog of unreleased films". The strike was later described as the animation industry's "most devastating blow" for animators.


Early years

In 1958, the Guild successfully organized workers at Hanna-Barbera Productions. At that time, the union organized many animators across the industry. In August 1979, the Guild struck for ten days against Ruby-Spears Productions, Hanna-Barbera Productions, and DePatie-Freleng Enterprises, with the studios agreeing to in-studio staffing levels before some work can be subcontracted outside of the U.S. The next year, 1980, the Guild established the American Animation Institute which aimed to provide education about animation craft and art taught by professionals in
animation industry Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most anima ...
. In August 1982, the studios refused to renew the 1979 agreement with Guild. This resulted in the Guild's 1,600 members going on strike against all animation studios within Los Angeles, California. The strike ended with studios refusing to address the issues related to runaway productions raised by the strike. In 1987, the Guild founded the
Society for Animation Studies The Society for Animation Studies (SAS) is an international learned society dedicated to the study of animation history and theory. It was founded by Harvey Deneroff in 1987. As of 2022 its president is Chris Pallant.peer-reviewed journal An academic journal or scholarly journal is a periodical publication in which scholarship relating to a particular academic discipline is published. Academic journals serve as permanent and transparent forums for the presentation, scrutiny, and d ...
, ''Animation Studies''. In Spring 1995, the Guild signed a contract with
DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios and simply known as DreamWorks) is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a division ...
. It was reported in August 1999 that the Guild, which had 2,500 members at the time, was trying to unite with animators from other countries rather than competing against them.


2002-Present

In July 2002, the union changed its name to "The Animation Guild". In November of the same year, Nickelodeon Animation Studios signed a collective bargaining agreement with the union for the first time, bringing in workers from '' Dora the Explorer'' and '' SpongeBob SquarePants''. The following year, Guild members ratified a new collective bargaining agreement with major animation companies, which lasted until August 2006. In October 2004,
DPS Film Roman Film Roman, LLC is an American independent animation studio currently based in Woodland Hills, California and formerly in Burbank. It was previously owned by Starz Inc., which is now a division of Lionsgate, and later by Waterman Entertainment, t ...
animators voted to join the Guild by a 166-20 vote, with a contract ratified in January 2005. Later, in 2009, the Guild negotiated bargaining terms for streaming television when it was "something of a quirk," leading to a push by some in the
animation industry Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most anima ...
, and the Guild itself, for better working conditions for those in the industry. Sideletter N entered into the collective bargaining agreement with the Guild, in 2015, outlined improved working conditions for
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. The same year, the Guild also inked a three-year contract with the Alliance of Motion Picture and Television Producers. In May 2019, the Guild ratified contracts for animators at Nickelodeon. The following month, the guild’s efforts to win workers at Shadowmachine, which were working on ''
BoJack Horseman ''BoJack Horseman'' is an American adult animation, adult animated Black comedy, black Comedy drama, comedy-drama streaming television series created by Raphael Bob-Waksberg. It stars the voices of Will Arnett, Amy Sedaris, Alison Brie, Paul F ...
'', were successful. Later, workers for the company would again vote to be part of the guild in May 2022. Animators who worked on '' Rick and Morty'' and '' Solar Opposites'' filed a petition, in February 2022, for a union election with the National Labor Relations Board so they could join the guild. According to the Guild,
Adult Swim Adult Swim (AS; stylized as
dult swim Dult is a village in Batala in Gurdaspur district of Punjab State, India. It is located from sub district headquarter, from district headquarter and from Sri Hargobindpur. The village is administrated by Sarpanch an elected representati ...
and often abbreviated as s is an American adult-oriented night-time cable television Television channel, channel that shares channel space with the basic cable network Cartoon Network and is programme ...
and
20th Century Studios 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Disn ...
did not voluntarily recognize the entire unit as the Guild proposed, leading to a negotiation before recognition. Previously, in September 2014, the crew of '' Rick & Morty'' ratified a new labor agreement with the Guild, following a successful organizing effort. In January 2022, it was announced that workers for the studio of
Titmouse, Inc. Titmouse, Inc. is an American animation studio that develops and produces animated television programming, feature films, music videos, title sequences, commercials, and short films. The studio opened in 2000, and has offices in Los Angeles, New ...
, in New York, had organized under the Guild. It was the first time the union represented an animation studio "outside of LA County". Following the union becoming public, Titmouse management chose to voluntarily recognize the union and negotiate with the Guild "in good faith". Previously, in October 2020, Titmouse Vancouver had become the first animation studio in Canada to join a union, joining the newly founded Animation Guild IATSE Local 938. The Guild ventured into its first organizing campaign outside of the continental United States when workers for the Puerto Rican based animation studio Gladius Animation Studios unionized with them in July 2023. It was also reported, in July 2023, that there were efforts by 88 animators at Warner Bros. Animation and
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
to join the Guild, with their request for voluntary recognition of the union by management.


Governance

The Animation Guild is governed by its membership, which meets every two months. To supervise the Guild's affairs, every three years the membership elects a sixteen-person Executive Board by secret mail ballot. The Executive Board meets every month. The key executives on the Board are: Jeanette Moreno King (as President), Jack Thomas (as Vice President), and Steve Kaplan (as Business Representative). The Business Representative is the only paid, full-time elected official of the Guild, which also has a paid staff. All other Board members work at studios under the Guild's jurisdiction.


Collective bargaining agreements

The Animation Guild negotiates and enforces collective bargaining agreements, or CBAs, with companies employing persons under its jurisdiction. The present contract the Guild has with studios will expire in mid-2024, even though animated productions may be impacted by the
2023 SAG-AFTRA strike From July 14 to November 9, 2023, the American actors' union SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) was on strike over a labor dispute with the Alliance of Motion Picture and Television Producer ...
.


Jurisdiction

The Animation Guild's jurisdiction is determined by its parent body, the IATSE, and as defined in its CBA.


Work jurisdiction

The Guild covers all artistic, creative and technical job categories in the
animation Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
process, with the following exceptions: * Animation camerapersons are under the jurisdiction of IATSE Local 600. * Track readers and soundpersons are under the jurisdiction of IATSE Local 695. * Animation editors are under the jurisdiction of the Motion Picture Editors Guild, IATSE Local 700. * Animation voice actors are covered by the
Screen Actors Guild-American Federation of Television and Radio Artists The Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA, stylized as SAG·AFTRA ) is an American labor union representing approximately 160,000 film and television actors, journalists, radio personalities, recordi ...
. * Generally speaking, animation directors of theatrical features are not covered, as they are considered management due to their ability to hire and fire employees, but animation directors in other media such as television are covered. * Although animation producers, production managers and non-creative support personnel are not covered under the Guild CBA, employers will sometimes sign a so-called "non-affiliate" agreement that allows them to cover them for purposes of
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and
pension A pension (, from Latin ''pensiō'', "payment") is a fund into which a sum of money is added during an employee's employment years and from which payments are drawn to support the person's retirement from work in the form of periodic payments ...
. * Although most animation writers are under the Animation Guild's jurisdiction, some are covered by the Writers Guild of America West. * So-called "freelancers" are covered under the CBA if they are working as employees of a signator employer. ''Bona fide'' independent contractors are not covered, since they are not employees of the company for which they perform work. Although the Guild's traditional jurisdiction was limited to those working on
animated film Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
s, in recent years the Guild has expanded to the point where a significant percentage of its members are employed in motion picture computer graphics. Today, both 2D and 3D artists work under the Guild's jurisdiction, both in
animation Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
and live action.


Geographical jurisdiction

All of the Animation Guild's current collective bargaining agreements are with employers in southern California. The IATSE and other IA locals have jurisdiction over
animation Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
in other areas of the United States and Canada. In December 2021 it was reported that the union had "close to 6,000 active members" and that most lived in Los Angeles, California. Previously, in 2016, it was reported that the Guild had "nearly 4,000" members.


Membership requirements

Membership in the Animation Guild can be acquired either through employment or organizing.
Animation Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
artists, writers and technicians who are hired by employers signed to Guild CBAs will be required to join the Guild after thirty days' employment. The one-time initiation fee consists of two weeks' minimum scale wages for the job category in which the applicant has been hired. Dues are charged quarterly and are also based upon the scale rate for the job category as of the beginning of the quarter. As of August 2008 the highest dues rate is $101.00. In April 2018, the Guild announced that 25% of workers under its union contract were women, the first time for the union.
Animation Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
artists, writers and technicians who are employed by companies that do not have TAG agreements, may become members if and when the company is organized. Potential members may assist the Guild in its organizing efforts by signing a confidential representation card. After the employer is organized and signed to a collective bargaining agreement, employees often are brought into membership without initiation fees.


NewDeal4Animation

NewDeal4Animation was a Tweet protest created in November 2021 by The Animation Guild, advocating for equal pay between animation writers and live-action writers, also citing the effects of COVID-19 on their jobs. In a February 2021 video campaign featuring various animation writers, the Guild said that animation writers received less than half of live-action writers' pay. Other cited issues included changes in the workflow of studios, such as increased workload, out of proportion with shorter development time from technological advances; and paying animators for large first seasons at a lower rate (pay boosts are given for renewed series), but splitting that season into multiple smaller seasons for viewers. Negotiations for a new contract between TAG and the Alliance of Motion Picture and Television Producers—their last contract expired on October 30, 2021—began in November 2021, and in May 2022, a new contract was agreed to, with retroactive additional wages and special clauses for remote work.


References


Further reading

*


External links

* * blog * , by: TAG President Emeritus Tom Sito {{DEFAULTSORT:Animation Guild International Alliance of Theatrical Stage Employees Trade unions in California Entertainment industry unions American animation Trade unions established in 1952