A Moster, or motion poster, is a high resolution animation of an original
film poster authorized by the movie's
film studio
A film studio (also known as movie studio or simply studio) is a major entertainment company or motion picture company that has its own privately owned studio facility or facilities that are used to make films, which is handled by the production ...
. The concept was developed
and the term coined by
GeekNation.com.
A Moster was designed for
Hard Candy, and released on GeekNation.com. It was created by
Happy Trails Animation
Happy Trails Animation LLC, is an American animation studio specializing in feature films, commercials, music videos, broadcast graphics and short films. It is owned by Andy and Amy Collen and is located in Portland, Oregon. The company has two d ...
's Andy Collen and is designed to tease moviegoers into watching the film.
It is based on the movie's poster, featuring
Elliot Page
Elliot Page (formerly Ellen Page; born February 21, 1987) is a Canadian actor. He has received List of awards and nominations received by Elliot Page, various accolades, including an Academy Award for Best Actress, Academy Award nomination, tw ...
's character, Hayley Stark, bouncing on a trap. It was commissioned by Hard Candy's studio, Lionsgate.
Mosters for ''
Jaws'', ''
Planet Terror'', ''
Hanna
Hannah or Hanna may refer to:
People, biblical figures, and fictional characters
* Hannah (name), a female given name of Hebrew origin
* Hanna (Arabic name), a family and a male given name of Christian Arab origin
* Hanna (Irish surname), a fami ...
'', ''
Saw IV'' and ''
Angels & Demons'' were released later the same day on the site.
Most Mosters have a resolution of 640 x 426
pixels. However, in some cases it may have a larger resolution of 1920 x 1280. Some of the animated posters also feature
Easter eggs specific to the movie.
Mosters also must partly or fully use elements of the original movie poster it is based on and can only take place within the poster, it cannot use live action from the movie, must be under 20 seconds and must end with the same still image of the original poster.
They are also designed to give moviegoers a teaser with regards to the movie
Other movies that have used motion movie posters as part of their marketing campaigns include the 2010 remake ''
A Nightmare on Elm Street'', ''
Martha Marcy May Marlene'',
''
Now You See Me'',
''
The Wolverine'',
the 2013 remake of ''
Carrie
Carrie may refer to:
People
* Carrie (name), a female given name and occasionally a surname
Places in the United States
* Carrie, Kentucky, an unincorporated community
* Carrie, Virginia, an unincorporated community
* Carrie Glacier, Olympic Nati ...
'',
and for the TV series ''
American Horror Story''.
References
{{Reflist, 2
External links
Geeknation's collection of MostersMichael Whaite's collection of neon-inspired motion movie posters
via the Wayback Machine
Film posters
Film and video terminology