Moser-Roth
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Moser-Roth is a brand of
German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...
chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
produced by
Storck August Storck KG () is a German candy producer with headquarters in Berlin, owned by Axel Oberwelland. Its subsidiary in the United Kingdom has been the company Bendicks in Winchester since 1988. The main facility of Storck in Germany is in ...
for
Aldi Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when t ...
.


History

The Moser-Roth brand name has been transferred several times to different companies. The original Roth company was founded in 1841, in
Stuttgart Stuttgart (; Swabian: ; ) is the capital and largest city of the German state of Baden-Württemberg. It is located on the Neckar river in a fertile valley known as the ''Stuttgarter Kessel'' (Stuttgart Cauldron) and lies an hour from the ...
by
pastry chef A pastry chef or pâtissier (; the French female version of the word is pâtissière ), is a station chef in a professional kitchen, skilled in the making of pastries, desserts, breads and other baked goods. They are employed in large hotels, bi ...
Wilhelm Roth Jr. In 1876 Roth retired from the company and the small factory was taken over by Wilhelm Wagner and ''Kommerzienrat'' Sproesser. In 1881 the company moved to larger premises. In 1896 the company merged with its Stuttgart competitor E. O. Moser & Cie, which had been founded in 1846 by master confectioner (1818–1878). The brand name Moser-Roth was registered in 1902 and the company had the largest chocolate factory in Stuttgart in the 20th century, employing as many as 550 people in about 1910.Pander, Christine (2008)
"''1900: Das Zentrum der Schokoladenproduktion'' "
''von Zeit zu Zeit'', '' Stuttgarter Zeitung''. .
Other chocolate companies in Stuttgart at the time included , Haller, Waldbaur, Schoko-Buck, Friedel, and Alfred Ritter GmbH & Co. KG, of which only the last is still in existence. Eszet is now made by
Sarotti Sarotti is a German chocolate brand owned by Stollwerck GmbH since 1998. History Berlin In 1868 Hugo Hoffmann opened a company to produce sweets. The location of this shop was in Mohrenstraße 10 in Berlin. The industrial chocolate production t ...
. Early in 1942 the company was shut down for political reasons by the German
Nazi Party The Nazi Party, officially the National Socialist German Workers' Party (german: Nationalsozialistische Deutsche Arbeiterpartei or NSDAP), was a far-right politics, far-right political party in Germany active between 1920 and 1945 that crea ...
. In September 1944, the entire factory burned down in an air raid.Bauer, Tina (2007). ', 8 February 2007
online
at ''Die Schokoladen-Seite Stuttgarts 4 - Moser-Roth'', Wirtemberg.de. Retrieved 11 November 2014. .
Karl Haller of Stuttgart acquired the Moser-Roth brand name in 1947 and in 1948 resumed production in the Obertürkheim section of the city. After his death the Haller company was acquired by
Melitta Melitta () is a German company selling coffee, paper coffee filters, and coffee makers, part of the Melitta Group, which has branches in other countries. The company is headquartered in Minden, North Rhine-Westphalia. It is named after Meli ...
; chocolate production continued until 1967, after which the Moser-Roth brand name passed through various owners, being finally sold to Storck. Since June 2007 Storck has produced chocolate for Aldi at Moser-Roth GmbH, located in the Berlin borough of Reinickendorf. Moser-Roth is Aldi's premium brand of chocolate; it received an award from the
German Agricultural Society The German Agricultural Society (''Deutsche Landwirtschafts-Gesellschaft''), commonly known as DLG, is an international non-profit organisation for agricultural industry in Germany. DLG was founded in 1885 by Max Eyth, has over 23,000 members as of ...
in 2007.Schaab, Sylvia; Eschenbek, Werner (2008). ''Aldi - Welche Marke steckt dahinter? 100 neue Top-Artikel und ihre prominenten Hersteller'', Volume 2. Munich: Südwest.
n.p.
.


References


Further reading

*Lämmle, August (1941). ''Rückblick zum 100jährigen Bestehen der Firma Moser-Roth deren Geschäftsfreunden gewidmet, 1841–1941''. Stuttgart: Stäble & Friedel
pdf
at Untertuerkheim.de. . {{Storck Aldi German chocolate companies Food and drink companies established in 1841 August Storck brands Brand name chocolate Economy of Stuttgart 1841 establishments in Germany