The George R. Moscone Convention Center (pronounced ),
popularly known as the Moscone Center, is the largest convention and exhibition complex in
San Francisco, California
San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
. The complex consists of three main halls spread out across three blocks and in the
South of Market
South of Market (SoMa) is a neighborhood in San Francisco, California, situated just south of Market Street. It contains several sub-neighborhoods including South Beach, Yerba Buena, and Rincon Hill.
SoMa is home to many of the city's museums ...
neighborhood.
The convention center originally opened in 1981. It is named after San Francisco former mayor
George Moscone
George Richard Moscone (; November 24, 1929 – November 27, 1978) was an American attorney and Democratic politician. He was the 37th mayor of San Francisco, California from January 1976 until his assassination in November 1978. He was known ...
, who was
assassinated
Assassination is the murder of a prominent or important person, such as a head of state, head of government, politician, world leader, member of a royal family or CEO. The murder of a celebrity, activist, or artist, though they may not have a ...
in November 1978.
History
The South of Market Area where Moscone Center was built was claimed by the
San Francisco Redevelopment Agency
The San Francisco Redevelopment Agency (SFRA) was an urban renewal agency active from 1948 until 2012, with purpose to improve the urban landscape through "redesign, redevelopment, and rehabilitation" of specific areas of the city.
SFRA demolis ...
, and a protracted battle was fought by the displaced low-income residents during the 1960s and 1970s.
Although the center is named after the murdered mayor, Moscone initially opposed the development of the area when he served on the SF Board of Supervisors in the 1960s because he felt it would displace elderly and poor residents of the area. As mayor, Moscone convened a special committee of proponents and opponents of a convention center. Hearings were held throughout SF seeking citizen input. A compromise was reached which was supported by Moscone. He put the matter on the ballot in November 1976 and it passed overwhelmingly.
The original Moscone Convention Center hall opened in 1981 on the site of what is now known as Moscone South. It was designed by a team at
Hellmuth, Obata & Kassabaum
HOK, formerly Hellmuth, Obata + Kassabaum and legally HOK Group, Inc., is an American design, architecture, engineering, and urban planning firm, founded in 1955.
As of 2018, HOK is the largest U.S.-based architecture-engineering f ...
led by
Bill Valentine
William Terry Valentine, Jr. (November 21, 1932 – April 26, 2015) was a professional baseball umpire who worked in the American League from 1963 to 1968. Valentine was an umpire in the 1965 Major League Baseball All-Star Game. In his career, h ...
. The exhibition hall was placed underground to minimize the controversial convention center's visible footprint.
Moscone Center was featured in the 1995 movie ''
The Net'', with Sandra Bullock.
The expansion of Moscone North and Moscone West in 1992 and 2003, designed by
Gensler
Gensler is a global design and architecture firm founded in San Francisco, California, in 1965.
In 2021, Gensler generated $1.235 billion in revenue, the most of any architecture firm in the U.S. As of 2021, Gensler operated offices in 49 citi ...
with
Hunt Construction Group
Hunt Construction Group is an American construction management firm based in Indianapolis, Indiana. The company was formerly known as Huber, Hunt & Nichols was founded in 1944 by Paul B. Hunt, Arber J. Huber and Harry S. Nichols. The firm change ...
as the general contractor, added an additional to its original of exhibit space.
[Epstein. E. (February 13, 1996)]
Moscone Expansion is Part of Trend
''San Francisco Chronicle''.
Moscone North and South underwent a two-year renovation project that was completed in 2012. The renewal project was designed by
HOK, the center's original architect. A $ expansion project is underway, which was scheduled for completion in December 2018. The aboveground portions of Moscone South have been demolished and replaced by a more spacious structure. Moscone North was also renovated. The expansion project was designed by
Skidmore, Owings & Merrill
Skidmore, Owings & Merrill (SOM) is an American architectural, urban planning and engineering firm. It was founded in 1936 by Louis Skidmore and Nathaniel A. Owings, Nathaniel Owings in Chicago, Illinois. In 1939, they were joined by engineer Jo ...
in collaboration with
Mark Cavagnero Associates
Mark Cavagnero Associates is a San Francisco, California-based architecture firm, founded by Mark Cavagnero, FAIA in 1988. The Firm's portfolio is of various public-serving projects for public, non-profit and institutional clients.
Current Project ...
.
Facilities
The Moscone Center complex consists of three main halls:
* Moscone South is located to the south of Howard Street. It is three stories tall. It opened in 2017, replacing the original Moscone Center building that opened in 1981.
A
Keith Haring
Keith Allen Haring (May 4, 1958 – February 16, 1990) was an American artist whose pop art emerged from the New York City graffiti subculture of the 1980s. His animated imagery has "become a widely recognized visual language". Much of his wor ...
sculpture stands outside the hall at the corner of 3rd and Howard streets.
* Moscone North is located to the north of Howard Street.
* Moscone West is a three-level exhibition hall located across 4th Street from Moscone North.
Moscone North and South are connected by a pedestrian bridge over Howard Street, as well as by the underground exhibition hall, which extends far beyond the aboveground structures and beneath
Yerba Buena Gardens
Yerba Buena Gardens is the name for two blocks of public parks located between Third and Fourth, Mission and Folsom Streets in downtown San Francisco, California. The first block bordered by Mission and Howard Streets was opened on October 11, 19 ...
and the
Metreon
The Metreon is a shopping center located in downtown San Francisco, California, United States at the corner of 4th Street and Mission Street. It is a four-story building built over the corner of the underground Moscone Center convention cen ...
entertainment center. The massive underground hall has been described as a bunker.
Together, Moscone North and South have of contiguous exhibition space, two ballrooms, 82 meeting rooms, and of pre-function lobby space.
A large solar electricity system was installed on the roof of the center in March 2004 by PowerLight Corporation. The installation of this system marked San Francisco's first major step towards obtaining all municipal energy from pollution-free sources. With the solar array (675 kW capacity) in place, San Francisco boasts one of the largest city-owned solar installations in the country. The electricity generated by the solar system, combined with savings from energy efficiency measures, delivers the equivalent energy to power approximately 8,500 homes.
The location of the complex in the
South of Market area provides easy access to downtown San Francisco's many hotels and restaurants, as well as major transportation systems. The center is two blocks away from the
Powell Street station
Powell Street station (often Powell station) is a combined BART and Muni Metro rapid transit station in the Market Street subway. Located under Market Street between 4th Street and 5th Street, it serves the Financial District neighborhood and ...
, which is served by both
BART
Bart is a masculine given name, usually a diminutive of Bartholomew, sometimes of Barton, Bartolomeo, etc.
Bart is a Dutch and Ashkenazi Jewish surname, and derives from the name ''Bartholomäus'', a German form of the biblical name ''Barthol ...
and
Muni Metro
Muni Metro is a light rail system serving San Francisco, California, United States. Operated by the San Francisco Municipal Railway (Muni), a part of the San Francisco Municipal Transportation Agency (SFMTA), Muni Metro served an average of 157 ...
. When complete, the
Yerba Buena/Moscone station will also bring Muni Metro service to the southwestern corner of the convention center complex and provide connectivity with
Caltrain
Caltrain (reporting mark JPBX) is a California commuter rail line serving the San Francisco Peninsula and Santa Clara Valley (Silicon Valley). The southern terminus is in San Jose at Tamien station with weekday rush hour service running as far ...
. An
Amtrak Thruway Motorcoach stop at Moscone Center (station code SFM) also transports riders to the
Emeryville Amtrak station along the ''
Capitol Corridor
The ''Capitol Corridor'' is a passenger train route in Northern California operated by Amtrak between San Jose, in the Bay Area, and Auburn, in the Sacramento Valley. The route is named after the two points most trains operate between, San J ...
'' line.
Labor organizations supported the construction of the center, and were granted full labor jurisdiction. All labor in the Convention Center is performed by I.A.T.S.E. Local 16 Stagehands, Sign and Display Workers Local #510, Brotherhood of Teamsters local #65, IBEW Local #6, Security I.A.T.S.E. Local #B-18, Communications Workers of America, and the Hotel & Restaurant Workers Local #2. IUOE Local #39 provides Engineering Services.
Projection Presentation Technology is the on-site rental service.
Events
Moscone Center hosts many large events each year. During the 2016–17 season, Moscone Center hosted 74 events with a total attendance of 1,021,031.
Moscone Center hosts a number of annual professional gatherings, including:
*
American Bar Association
The American Bar Association (ABA) is a voluntary bar association of lawyers and law students, which is not specific to any jurisdiction in the United States. Founded in 1878, the ABA's most important stated activities are the setting of acad ...
annual meeting
*
Dreamforce
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, a ...
(since 2005)
*
Game Developers Conference
The Game Developers Conference (GDC) is an annual conference for video game developers. The event includes an expo, networking events, and awards shows like the Game Developers Choice Awards and Independent Games Festival, and a variety of tutori ...
(2005, since 2007)
* Oracle OpenWorld (since 1997)
* Pacific Coast Builders Conference
*
RSA Conference
The RSA Conference is a series of IT security conferences. Approximately 45,000 people attend one of the conferences each year. It was founded in 1991 as a small cryptography conference. RSA conferences take place in the United States, Europe, Asia ...
(2001, 2003–2005, since 2007)
*
SEMICON West (since 1992)
*
Winter Fancy Food Show
*
SPIE
SPIE (formerly the Society of Photographic Instrumentation Engineers, later the Society of Photo-Optical Instrumentation Engineers) is an international not-for-profit professional society for optics and photonics technology, founded in 1955. It ...
Photonics West
In addition, Moscone Center hosts public gated events such as the SF Auto Show and the Fancy Foods Show.
Moscone Center formerly hosted the following annual events:
*
American Geophysical Union
The American Geophysical Union (AGU) is a 501(c)(3) nonprofit organization of Earth, atmospheric, ocean, hydrologic, space, and planetary scientists and enthusiasts that according to their website includes 130,000 people (not members). AGU's act ...
fall meeting (until 2016)
*
Apple Worldwide Developers Conference
The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in th ...
(2003–2016)
*
Google I/O
Google I/O (or simply I/O) is an annual developer conference held by Google in Mountain View, California. "I/O" stands for Input/Output, as well as the slogan "Innovation in the Open". The event's format is similar to Google Developer Day.
His ...
(2008–2015)
*
JavaOne
__NOTOC__
JavaOne is an annual conference first organized in 1996 by Sun Microsystems to discuss Java technologies, primarily among Java developers. It was held in San Francisco, California, typically running from a Monday to Thursday in summer ...
(1997–2009, 2017)
*
Macworld/iWorld
Macworld/iWorld was an information technology trade show with conference tracks dedicated to the Apple Macintosh platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Expos ...
(1985–2014)
* Microsoft
Build (2013–2016)
*
VMworld VMworld is a global multi-cloud conference, hosted by VMware. It is the largest multi-cloud-specific event. It has been held in San Diego, California in 2004; Las Vegas, Nevada in 2005, 2008, 2011, 2016, 2017, and 2018; Los Angeles, California in 2 ...
(2007, 2009, 2010, 2012–2015, 2019)
*
West Coast Computer Faire
The West Coast Computer Faire was an annual computer industry conference and exposition most often associated with San Francisco, its first and most frequent venue. The first fair was held in 1977 and was organized by Jim Warren and Bob Reil ...
(1984–1991)
*
WonderCon
WonderCon is an annual comic book, science fiction, and film convention held in the San Francisco Bay Area (1987–2011), then—under the name WonderCon Anaheim—in Anaheim, California (2012–2015, 2017–present), and WonderCon Los Angel ...
(2003–2011)
*
Intel Developer Forum
The Intel Developer Forum (IDF) was a biannual gathering of technologists to discuss Intel products and products based on Intel products. The first IDF was held in 1997.
To emphasize the importance of China, the Spring 2007 IDF was held in Beiji ...
(2002–2016)
Other notable events at the convention center have included:
*
1984
Events
January
* January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888.
* January 7 – Brunei becomes the sixth member of the Association of Southeast A ...
Democratic National Convention
The Democratic National Convention (DNC) is a series of presidential nominating conventions held every four years since 1832 by the United States Democratic Party. They have been administered by the Democratic National Committee since the 1852 ...
, at which the
Democratic Party Democratic Party most often refers to:
*Democratic Party (United States)
Democratic Party and similar terms may also refer to:
Active parties Africa
*Botswana Democratic Party
*Democratic Party of Equatorial Guinea
*Gabonese Democratic Party
*Demo ...
nominated
Walter Mondale
Walter Frederick "Fritz" Mondale (January 5, 1928 – April 19, 2021) was an American lawyer and politician who served as the 42nd vice president of the United States from 1977 to 1981 under President Jimmy Carter. A U.S. senator from Minnesota ...
for
President of the United States
The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United Stat ...
and
Geraldine Ferraro
Geraldine Anne Ferraro (August 26, 1935 March 26, 2011) was an American politician, diplomat, and attorney. She served in the United States House of Representatives from 1979 to 1985, and was the Democratic Party's vice presidential nominee ...
for
Vice President
A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...
, marking the first time a woman had been nominated by a major party for either office
* 1987
National Sports Collectors Convention
The National Sports Collectors Convention is an annual trade show held in the United States devoted to sports memorabilia
Sports memorabilia refers to collectables associated with sports. Types include equipment, trophies, sports cards, autogr ...
* 1992 and 1996 Microsoft
Professional Developers Conference
Microsoft's Professional Developers Conference (PDC) was a series of conferences for software developers; the conference was held infrequently to coincide with beta releases of the Windows operating system, and showcased topics of interest to thos ...
*
1993 World Science Fiction Convention
Worldcon, or more formally the World Science Fiction Convention, the annual convention of the World Science Fiction Society (WSFS), is a science fiction convention. It has been held each year since 1939 (except for the years 1942 to 1945, during ...
* 2000 President
Bill Clinton
William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
br>
spokein the Esplanade Ballroom an
recordeda weekly radio address in the Green Room
* 2009
OpenSource World
* 2015
TwitchCon
TwitchCon is a semi-annual gaming convention for the livestreaming video platform Twitch. The convention is organized by Twitch Interactive and focuses on the general culture of livestreaming and video gaming. TwitchCon also serves as an opportu ...
* 2015
PlayStation Experience
PlayStation Experience, also known as PSX, is an annual event for the video game industry presented by Sony Interactive Entertainment used to reveal and advertise PlayStation games and game-related merchandise. The event is open to the public ...
*
2015
File:2015 Events Collage new.png, From top left, clockwise: Civil service in remembrance of November 2015 Paris attacks; Germanwings Flight 9525 was purposely crashed into the French Alps; the rubble of residences in Kathmandu following the Apri ...
Capcom Cup
Capcom Cup is an annual fighting game tournament specifically focused on the ''Street Fighter'' series. The event's first incarnation was in 2013 which featured '' Super Street Fighter IV: Arcade Edition'' version 2012, ''Ultimate Marvel vs. Capc ...
* 2016
NFL Experience
The Super Bowl Experience (formerly the NFL Experience) is an annual event which has been held since 1992 at a venue in the host city of the Super Bowl. The event is described as an interactive "theme park", featuring various fan-oriented att ...
* 2016
North American International Auto Show
The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
* 2017 GMSA
Mobile World Congress
MWC Barcelona (formerly but still commonly referred to as Mobile World Congress) is an annual trade show organised by GSMA, dedicated primarily to the mobile communications industry.
The event is held in Barcelona, Catalonia, Spain at the Fir ...
Americas
See also
*
Bill Graham Civic Auditorium
The Bill Graham Civic Auditorium (formerly San Francisco Civic Auditorium) is a multi-purpose arena in San Francisco, California, named after promoter Bill Graham. The arena holds 8,500 people.
About the venue
The auditorium was designed by re ...
*
49-Mile Scenic Drive
*
Roger Boas
*
List of convention centers in the United States
This is a list of convention centers in the United States by state or insular area.
By state Alabama
*Bald Rock Lodge ( Cheaha State Park)
*Bessemer Civic Center
*Birmingham–Jefferson Convention Complex
*Bryant Convention Center (Tuscaloos ...
References
External links
Moscone Center official websiteMoscone Convention Center Interactive MapInformation about the solar installation on the roof of Moscone CenterThings to do in and near Moscone CenterMuseum Parc Garage- nearby parking for visitors for Moscone
{{San Francisco Attractions
Landmarks in San Francisco
Buildings and structures in San Francisco
Convention centers in California
Buildings and structures completed in 1981
Event venues established in 1981
Buildings and structures completed in 1992
Buildings and structures completed in 2003
South of Market, San Francisco
HOK (firm) buildings
Gensler buildings