Morton Williams Supermarkets, founded in 1952, is a family-owned and operated food retailer with sixteen stores in the
New York City Metropolitan area
The New York metropolitan area, also commonly referred to as the Tri-State area, is the largest metropolitan area in the world by urban area, urban landmass, at , and one of the list of most populous metropolitan areas, most populous urban agg ...
.
Morton Williams features ShopRite products as its private-label brand, supplied by ShopRite's parent company,
Wakefern Food Corporation
Wakefern Food Corporation is an American company that was founded in 1946 and is based in Keasbey, New Jersey. It is the largest retailers' cooperative group of supermarkets and the fourth-largest cooperative of any kind in the United State ...
.
History
The first location opened in the Bronx in 1952, and originally operated under the independent
Associated Supermarkets
Associated Foods Holdings, also referred to as Associated Food Stores, Associated Supermarkets or Associated, is the largest group of independently operated supermarkets based in the New York metropolitan area. Associated Supermarkets provide ser ...
brand.
Locations
Morton Williams operates 14 supermarkets in
Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...