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Morton Edgar Gottlieb (May 2, 1921 – June 25, 2009) was an American producer of
Broadway theatre Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...
whose play ''
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'' won the
Tony Award for Best Play The Tony Award for Best Play (formally, the Antoinette Perry Award for Excellence in Theatre) is an annual award given to the best new (non- musical) play on Broadway, as determined by Tony Award voters. There was no award in the Tonys' first year ...
in 1971, in addition to three of his other plays that were nominated for the same award.


Early life and education

Born in
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
on May 2, 1921, Gottlieb attended
Erasmus Hall High School Erasmus Hall High School was a four-year public high school located at 899–925 Flatbush Avenue between Church and Snyder Avenues in the Flatbush neighborhood of the New York City borough of Brooklyn. It was founded in 1786 as Erasmus Hall Ac ...
and majored in drama at
Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...
. Gottlieb got a job with
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
after graduating from Yale in 1941. He later became a
press agent In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) ...
for actress
Gertrude Lawrence Gertrude Lawrence (4 July 1898 – 6 September 1952) was an English actress, singer, dancer and musical comedy performer known for her stage appearances in the West End of London and on Broadway in New York. Early life Lawrence was born Gertr ...
. She, in turn, introduced him to producer
Gilbert Miller } Gilbert Heron Miller (July 3, 1884 – January 3, 1969) was an American theatrical producer. Born in New York City, he was the son of English-born theatrical producer Henry Miller and Bijou Heron, a former child actress. Raised and educated in ...
, for whom he worked as a general manager.Taylor, Angela
"After Its Stage Career, Furniture Is Put Out to Pasture; After Its Stage Career, Furniture Is Put Out to Pasture"
''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', October 6, 1973. Accessed June 27, 2009.
His initial stage-related work was as company manager or general manager, and his first production role was for a
summer stock theatre In American theater, summer-stock theater is a theater that presents stage productions only in the summer. The name combines the season with the tradition of staging shows by a resident company, reusing stock scenery and costumes. Summer stock the ...
production of ''
Arms and the Man ''Arms and the Man'' is a comedy by George Bernard Shaw, whose title comes from the opening words of Virgil's ''Aeneid'', in Latin: ''Arma virumque cano'' ("Of arms and the man I sing"). The play was first produced on 21 April 1894 at the Aven ...
'' in 1953 that featured
Marlon Brando Marlon Brando Jr. (April 3, 1924 – July 1, 2004) was an American actor. Considered one of the most influential actors of the 20th century, he received numerous accolades throughout his career, which spanned six decades, including two Academ ...
in his last stage role.Weber, Bruce
"Morton Gottlieb, a Broadway Producer, Dies at 88"
''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', June 27, 2009. Accessed June 27, 2009.


Theatrical and film production

His 1963 production of
Joseph Stein Joseph Stein (May 30, 1912 – October 24, 2010) was an American playwright best known for writing the books for such musicals as ''Fiddler on the Roof'' and '' Zorba''. Biography Born in New York City to Jewish parents, Charles and Emma ...
's comedy ''
Enter Laughing ''Enter Laughing'' is a 1963 play by Joseph Stein. A farce in two acts, it is based on the semi-autobiographical novel by Carl Reiner. The action centers on the journey of young aspiring actor David Kolowitz as he tries to extricate himself fr ...
'' launched
Alan Arkin Alan Wolf Arkin (born March 26, 1934) is an American actor, director and screenwriter known for his performances on stage and screen. Throughout his career spanning over six decades, he has received various accolades, including an Academy Award ...
to fame and ran for 419 performances into the following year. The 1966 Broadway production of the play ''
The Killing of Sister George ''The Killing of Sister George'' is a 1964 play by Frank Marcus that was later adapted into a The Killing of Sister George (film), 1968 film directed by Robert Aldrich. Stage version Sister George is a beloved character in the popular radio ser ...
'' by
Frank Marcus Frank Ulrich Marcus (30 June 1928 – 5 August 1996) was a British playwright, best known for ''The Killing of Sister George''. Life and career Marcus was born 30 June 1928 into a Jewish family in Breslau (then in Germany). They came to Eng ...
and the 1969 comedy '' Lovers'' by
Brian Friel Brian Patrick Friel (c. 9 January 1929 – 2 October 2015) was an Irish dramatist, short story writer and founder of the Field Day Theatre Company. He had been considered one of the greatest living English-language dramatists. (subscription req ...
and starring
Art Carney Arthur William Matthew Carney (November 4, 1918 – November 9, 2003) was an American actor and comedian. A recipient of an Academy Awards, Academy Award, a Golden Globe Award, and six Primetime Emmy Awards, he was best known for his role as Ed ...
, were both nominated as
Tony Award for Best Play The Tony Award for Best Play (formally, the Antoinette Perry Award for Excellence in Theatre) is an annual award given to the best new (non- musical) play on Broadway, as determined by Tony Award voters. There was no award in the Tonys' first year ...
. Gottlieb achieved theatrical success with the 1970 thriller ''
Sleuth Sleuth may refer to: *Detective *Sleuth, collective noun for a group of bears Computing *The Sleuth Kit, a collection of forensic analysis software *SLEUTH assembler language for the UNIVAC 1107 Entertainment and media *Cloo, formerly Sleuth, ...
'' by Anthony Shaffer that ran for three years, winning that year's Tony Award for Best Play. A film adaptation of the play, starring
Laurence Olivier Laurence Kerr Olivier, Baron Olivier (; 22 May 1907 – 11 July 1989) was an English actor and director who, along with his contemporaries Ralph Richardson and John Gielgud, was one of a trio of male actors who dominated the Theatre of the U ...
and
Michael Caine Sir Michael Caine (born Maurice Joseph Micklewhite; 14 March 1933) is an English actor. Known for his distinctive Cockney accent, he has appeared in more than 160 films in a career spanning seven decades, and is considered a British film ico ...
and directed by
Joseph L. Mankiewicz Joseph Leo Mankiewicz (; February 11, 1909 – February 5, 1993) was an American film director, screenwriter, and producer. Mankiewicz had a long Hollywood career, and won both the Academy Award for Best Director and the Academy Award for Best ...
debuted in 1972, while the show was still running on Broadway. Gottlieb's next production, '' Same Time, Next Year'', brought to the Broadway stage
Bernard Slade Bernard Slade Newbound (May 2, 1930 – October 30, 2019) was a Canadian playwright and screenwriter. As a screenwriter, he created the sitcoms ''The Flying Nun'' and ''The Partridge Family''. As a playwright, he wrote '' Same Time, Next Year'', ...
's story of two people, each married to someone else, who meet once a year for a romantic tryst. The play opened in March 1975 with
Ellen Burstyn Ellen Burstyn (born Edna Rae Gillooly; December 7, 1932) is an American actress. Known for her portrayals of complicated women in dramas, she is the recipient of numerous accolades, including an Academy Award, a Tony Award, and two Primetime Em ...
and
Charles Grodin Charles Sidney Grodin (April 21, 1935 – May 18, 2021) was an American actor, comedian, author, and television talk show host. Grodin began his acting career in the 1960s appearing in TV serials including '' The Virginian''. After a small part ...
and ran on Broadway until September 1978 and was also nominated for a Tony as Best Play, losing to
Peter Shaffer Sir Peter Levin Shaffer (; 15 May 1926 – 6 June 2016) was an English playwright, screenwriter, and novelist. He wrote numerous award-winning plays, of which several were adapted into films. Early life Shaffer was born to a Jewish family in L ...
's '' Equus''. The play was also adapted into a film of the same name that opened in the play's final year on stage, with
Alan Alda Alan Alda (; born Alphonso Joseph D'Abruzzo; January 28, 1936) is an American actor, screenwriter, and director. A six-time Emmy Award and Golden Globe Award winner, he is best known for playing Captain Benjamin "Hawkeye" Pierce in the war co ...
playing the film role that Grodin had filled on stage. Gottlieb was an "old-fashioned producer" who preferred to work with original scripts that he would take to the stage and on to film, focusing on "
middlebrow The term middlebrow describes easily accessible art, usually literature, and the people who use the arts to acquire culture and "class" (Reputation, social prestige). First used in the British satire magazine ''Punch (magazine), Punch'' in 1925, t ...
" material. His material had popular appeal, though critics weren't always as appreciative of his work. Brian Friel's 1979 ''
Faith Healer Faith healing is the practice of prayer and gestures (such as laying on of hands) that are believed by some to elicit divine intervention in spiritual and physical healing, especially the Christian practice. Believers assert that the healing ...
'', one of the few exceptions to his middlebrow standards, ran for only 20 performances. He was known, even considered "notorious" for what ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' described as his "professional parsimony", which extended to having staff reuse envelopes. Gottlieb's concern for his investors was such that he was careful to pay his investors back as quickly as possible, extending to his production of the 1978 play ''
Tribute A tribute (; from Latin ''tributum'', "contribution") is wealth, often in kind, that a party gives to another as a sign of submission, allegiance or respect. Various ancient states exacted tribute from the rulers of land which the state conqu ...
'' starring
Jack Lemmon John Uhler Lemmon III (February 8, 1925 – June 27, 2001) was an American actor. Considered equally proficient in both dramatic and comic roles, Lemmon was known for his anxious, middle-class everyman screen persona in dramedy pictures, leadin ...
, for which he was able to distribute checks to investors at the party celebrating opening night, using the proceeds generated from tryouts before opening on Broadway. For the 1985 play ultimately named '' Dancing in the End Zone'' by Bill C. Davis, Gottlieb lined up 92 investors. While most producers preferred to have a very small number of large investors, allowing them to avoid
Securities and Exchange Commission The U.S. Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street Crash of 1929. The primary purpose of the SEC is to enforce the law against market ...
disclosure rules, Gottlieb felt that " 's fun to have as many people as possible", with a diverse group of investors ranging from stagehands to millionaires, with whom he was happy to disclose details of his prior successes and failures.Lawson, Carol
"BROADWAY; Morton Gottlieb's 92 investors to get a try at 'Winning.'"
''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', May 13, 1983. Accessed June 27, 2009.
Looking back on his career, Gottlieb analyzed Broadway theatre as a profession where it's easiest to start right at the top, noting that "You don't need experience, you don't need a license, you don't need money. All you need is chutzpah. You call all the agents and say, 'Here I am — a producer!'".


Personal

In 1972, Gottlieb bought a set of four interconnected barns in
Warren, Connecticut Warren is a town in Litchfield County, Connecticut, United States. The population was 1,351 at the 2020 census. The town was named for Revolutionary War General Joseph Warren. On July 1, 2006, businessman Joseph Cicio placed most of Warren's com ...
, parts of which dated back to 1769, which he called "Hodgepodge Farm". Many of the home's furnishings were items that had been used on the sets of his theatrical productions that had completed their runs. An upholstered chair was a gift from Gilbert Miller, and had appeared in '' Gigi'' in a scene with
Audrey Hepburn Audrey Hepburn (born Audrey Kathleen Ruston; 4 May 1929 – 20 January 1993) was a British actress and humanitarian. Recognised as both a film and fashion icon, she was ranked by the American Film Institute as the AFI's 100 Years...100 Stars, t ...
. Chairs from ''
The Killing of Sister George ''The Killing of Sister George'' is a 1964 play by Frank Marcus that was later adapted into a The Killing of Sister George (film), 1968 film directed by Robert Aldrich. Stage version Sister George is a beloved character in the popular radio ser ...
'' and a table from ''Enter Laughing'' adorned the living room. Gottlieb died at age 88 on June 25, 2009, in
Englewood, New Jersey Englewood is a city in Bergen County, in the U.S. state of New Jersey, which at the 2020 United States census had a population of 29,308. Englewood was incorporated as a city by an act of the New Jersey Legislature on March 17, 1899, from por ...
, due to natural causes. He had never married, and was even honored by a men's toiletries firm as its Bachelor of the Year for 1968. He left no immediate survivors.


References


External links


Morton Gottlieb production files, 1961-1966
held by the Billy Rose Theatre Division,
New York Public Library for the Performing Arts The New York Public Library for the Performing Arts, Dorothy and Lewis B. Cullman Center, at 40 Lincoln Center Plaza, is located in Manhattan, New York City, at the Lincoln Center for the Performing Arts on the Upper West Side, between the Metro ...
{{DEFAULTSORT:Gottlieb, Morton 1921 births 2009 deaths American theatre managers and producers People from Brooklyn People from Warren, Connecticut Yale University alumni Erasmus Hall High School alumni