Morton's Potato Chips was a potato chip company popular in Texas, United States. This company was popular for their corn chips called Chip-Os, and for the fact that

The Carpenters The Carpenters (officially known as Carpenters) were an American vocal and instrumental duo consisting of siblings Karen Carpenter, Karen (1950–1983) and Richard Carpenter (musician), Richard Carpenter (born 1946). They produced a distinct ...

– a vocal and instrumental American duo, consisting of siblings

Karen Karen may refer to: * Karen (name), a given name and surname * Karen (slang), a term and meme for a demanding woman displaying certain behaviors People * Karen people, an ethnic group in Myanmar and Thailand ** Karen languages or Karenic l ...

and Richard Carpenter – did a commercial for them in the 1970s. Morton's was a notable potato chip company in Dallas in the 1960s and 1970s.Hensell, Lesley Hensell. Brand's fate proves the value of promotional plan, Media and Marketing, Dallas Business Journal, Friday, March 28, 1997
/ref> The Carpenters sponsored Morton's in 1971.Carpenters' Fan Newsletter, Issue 81, July 1984
In addition to having bags of potato chips, Morton's also distributed tin cans of potato chips, which are available on eBay. Morton Foods merged with

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

in 1964.{{Cite web, url=https://news.google.com/newspapers?nid=861&dat=19640131&id=ZkROAAAAIBAJ&sjid=YksDAAAAIBAJ&pg=3628,3186147, title=The Victoria Advocate - Google News Archive Search

The Carpenters' commercial

According to Richard Carpenter, the jingle was written in the Carpenters key, and it worked out perfectly for them. Close to You: Remembering the Carpenters. The jingle included many special effects including warping of images and intricate zooms, as demonstrated in the image shown below right. In '' Close to You: Remembering the Carpenters'', Carpenter notes that the backing track for the jingle was previously recorded in the Carpenters' key, but then Karen and Richard recorded their overdubbed vocals. The video was recorded on Yonge Street in

Toronto, Ontario Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

, Canada in 1971 during a major worldwide Carpenters tour. The Carpenters rarely did commercials, and this advertisement for Morton's Potato Chips was one of only a few commercials they chose to endorse.

References

Snack food manufacturers of the United States Companies based in Texas Food and drink companies of the United States 1964 mergers and acquisitions