Mornflake is a British brand of

oat The oat (''Avena sativa''), sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name (usually in the plural, unlike other cereals and pseudocereals). While oats are suitable for human con ...

and oat-based

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...

s launched in 1941 in

Crewe Crewe () is a railway town and civil parish in the unitary authority of Cheshire East in Cheshire, England. The Crewe built-up area had a total population of 75,556 in 2011, which also covers parts of the adjacent civil parishes of Willaston ...

Cheshire Cheshire ( ) is a ceremonial and historic county in North West England, bordered by Wales to the west, Merseyside and Greater Manchester to the north, Derbyshire to the east, and Staffordshire and Shropshire to the south. Cheshire's county t ...

History

The Mornflake brand was first launched in 1941 by the Lea family at the height of

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

. The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder. The company is one of the oldest companies in the UK and is one of Crewe’s larger employers alongside

Bentley Motors Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, North ...

.BBC: Business tips from UK's oldest family firms
BBC News (15 January 2014). Retrieved: 13 June 2021. Mornflake Oats is the official shirt sponsor of football teams

Crewe Alexandra F.C. Crewe Alexandra Football Club is an English professional association football club based in the town of Crewe, Cheshire, that competes in League Two, the fourth tier of the English football league system. Nicknamed 'The Railwaymen' because of ...

and

Altrincham F.C. Altrincham Football Club is a professional football club based in Altrincham, Greater Manchester, England. Founded in 1891 and nicknamed "the Robins", they are currently members of and play at Moss Lane. History Altrincham was established by ...

Mornflake Sets New Record As Shirt Sponsor
Crewe Alexandra F.C., (27 February 2019). Retrieved: 13 June 2021. In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its

Gresty Road Gresty Road or the Alexandra Stadium, currently known as the Mornflake Stadium for sponsorship reasons, is a football stadium in Crewe, Cheshire, England. The home ground of Crewe Alexandra, it has an all-seated capacity of 10,153. History Cre ...

ground will be called the "Mornflake Stadium" until 2023–24.

Products

Porridge oats

* Creamy Superfast Oats * Gluten Free Jumbo Oats * Gluten Free Porridge Oats * Organic Superfast Oats * Organic Oats * Scottish Jumbo Oats * Whole Jumbo Oats

Oatbran

* Nuts & Seeds Heart Healthy Oatbran Granola * Original Heart Healthy Oatbran * Original Heart Healthy Oatbran Flakes * Very Berry Heart Healthy Oatbran Flakes

Oatmeal

* Stoneground Oatmeal Fine (Grade 40) * Stoneground Oatmeal Medium (Grade 70) * Steel Cut Oatmeal Coarse

Muesli

* Crispy Muesli Fruity * Crispy Muesli Date & Fig * Crispy Muesli Fruit, Nut & Seed * Crispy Muesli Nutty * Classic Muesli Fruit * Classic Muesli Fruit & Nut * Original Heart Healthy Oatbran Flakes * No Added Sugar Swiss Style Muesli

Granola

* Crunchy Granola Hawaiian * Crunchy Granola Orchard * Crunchy Granola Original * Nuts & Seeds Heart Healthy Oatbran Granola * Classic Muesli Fruit * Classic Muesli Fruit & Nut * Original Heart Healthy Oatbran Flakes * No Added Sugar Granola Fruit, Nut & Seed * No Added Sugar Granola Simply Oat

Porridge sachets

* Instant Porridge Golden Syrup Sachets * Instant Porridge Original Sachets

Breakfast cereal

* Chocolatey Squares

References

External links

MornflakeHJ Lea Oakes
{{Oats 1675 establishments in England Companies established in 1675 Breakfast cereals Breakfast cereal companies Companies based in Cheshire Oats Food manufacturers of England