Primal Kitchen is an American food brand that specializes in ingredients, condiments and sauces. Their speciality is organic, more nutritious versions of specific condiments and ingredients which are naturally not as healthy. It was founded by Morgan Buehler and

Mark Sisson Mark Sisson (born July 1953) is an American fitness author, food blogger, and a former distance runner, triathlete and Ironman competitor. Biography Sisson was born in Maine and is the oldest of four siblings. He attended Williams College, whe ...

in 2015 who began the brand on his blog. The company is located and headquartered in Oxnard, California.

Kraft The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...

purchased the company in 2018 for $200 million. Beach and summer-fused marketing is the specialty this brand is known for in addition to their

sauces In cooking, a sauce is a liquid, cream, or semi-solid food, served on or used in preparing other foods. Most sauces are not normally consumed by themselves; they add flavor, moisture, and visual appeal to a dish. ''Sauce'' is a French word t ...

History

Mark Sission ran Mark's Daily Apple as a blog, and he and Morgan Buehler founded the company to specialize in healthier versions of foods that are not, and to create sauces and condiments. In 2018, Kraft purchased Primal Nutrition, L.L.C. and the brand for $200 million and was expected to generate $50 million in profits. “The proposed partnership with Primal Kitchen is consistent with Kraft Heinz’s vision to be the best food company, growing a better world. The Primal Kitchen team has built an amazing portfolio of the world’s best-tasting, health-enhancing, real-food pantry staples.” Paulo Basilio, the president of Kraft-Heinz said in an interview. In 2023, Ana Goettsch started a campaign in hopes for

Generation Z Generation Z (or more commonly Gen Z for short), colloquially known as zoomers, is the Western world, Western demography, demographic Cohort (statistics), cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular me ...

customers and to reach out to the clientele by advertising at beaches for the summer. Later, they partnered with Mighty Quinn to create ''Mighty Quinn’s Hawaiian Ribs'' for a limited time.

References

External links

Kraft Primal Kitchen story
{{Kraft Foods Group American companies established in 2015 Condiment companies of the United States Food and drink companies of the United States 2018 mergers and acquisitions Food and drink companies established in 2015 2015 establishments in California