''More!'' was a fortnightly, later weekly, women's fashion magazine and associated website published on Tuesdays in the United Kingdom by
Bauer London Lifestyle. It included celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication
to compete with ''
Look
To look is to use sight to perceive an object.
Look or The Look may refer to:
Businesses and products
* Look (modeling agency), an Israeli modeling agency
* ''Look'' (American magazine), a defunct general-interest magazine
* ''Look'' (UK ma ...
''. ''More'' USA is still published.
On 22 April 2013, Bauer Media Group announced that it would cease publication of ''More!'' magazine and its website. In its closing web comments, the publisher reported that continuing challenging economic conditions meant that the product was no longer viable.
History and profile
''More!'' magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women.
The
ABC
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Television ...
in August 2009 revealed a 17.3% growth of year-on-year circulation, making ''More!'' the UK's fastest-growing glossy celeb weekly.
The magazine launched its own annual fashion awards in 2004.
Also in 2009, the magazine sponsored ''
The City'' when it was shown on
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
.
Circulation
According to the ABC, the magazine had an average net circulation of 188,265 from July to December 2010.
[http://www.abc.org.uk/Data/ProductPage.aspx?tid=1483 ]
Content
The content of ''More!'' magazine was divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week".
The fashion content in the magazine had an emphasis on affordable
high street clothing - items from
Primark
Primark Stores Limited (; trading as Penneys in the Republic of Ireland) is an Irish multinational fast fashion retailer with headquarters in Dublin, Ireland. It has stores across Europe and in the United States. The Penneys brand is not u ...
,
New Look and similar chains were often featured.
Regular features included:
*''Look what we bought'' - the magazine travel to a different UK
shopping centre
A shopping center (American English) or shopping centre (Commonwealth English), also called a shopping complex, shopping arcade, shopping plaza or galleria, is a group of shops built together, sometimes under one roof.
The first known collec ...
each week and ask women in the target audience to change into new clothes which they've just bought
*''The big question'' - 40 men are asked the same question, such as "What's the cutest thing your girlfriend does?" and "What was the last text you sent?"
*''Rehab'' - advice from experts about health, relationships and careers
*''Position of the week'' - each week a different sex position was illustrated
Staff
References
{{Bauer Verlagsgruppe
1988 establishments in the United Kingdom
2013 disestablishments in the United Kingdom
Bauer Group (UK)
Weekly magazines published in the United Kingdom
Defunct women's magazines published in the United Kingdom
Biweekly magazines published in the United Kingdom
Magazines published in London
Magazines established in 1988
Magazines disestablished in 2013
Women's fashion magazines
Fashion magazines published in the United Kingdom