Morava was a Serbian brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...

s which was owned and manufactured by Philip Morris Operations.

History

Morava was founded in the

Socialist Republic of Serbia , life_span = 1944–1992 , status = Constituent state of Yugoslavia , p1 = Territory of the Military Commander in Serbia , flag_p1 = Flag of German Reich (1935–1945).svg , p2 ...

and named after the river Morava, by which the majority of

cigarettes A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the oppo ...

were delivered.

Tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ...

was forbidden at the time, but, following riots, the law was amended to forbid only the plant. After significant shortages, Morava was assigned a contract with the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

brand Phillip Morris to import pre-made cigarettes. The company used the same river for transport that it was named after. Morava was one of the brands that had the highest sales within the

Yugoslavia Yugoslavia (; sh-Latn-Cyrl, separator=" / ", Jugoslavija, Југославија ; sl, Jugoslavija ; mk, Југославија ;; rup, Iugoslavia; hu, Jugoszlávia; rue, label=Pannonian Rusyn, Югославия, translit=Juhoslavija ...

n market, and was one of the few cigarette brands (along with Drina) to survive after the

breakup of Yugoslavia The breakup of Yugoslavia occurred as a result of a series of political upheavals and conflicts during the early 1990s. After a period of political and economic crisis in the 1980s, constituent republics of the Socialist Federal Republic of Yu ...

. Morava's last variant of cigarettes were discontinued after 2005 due to poor sales.

Markets

Morava was sold in the following countries:

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

Kingdom of Yugoslavia The Kingdom of Yugoslavia ( sh-Latn-Cyrl, separator=" / ", Kraljevina Jugoslavija, Краљевина Југославија; sl, Kraljevina Jugoslavija) was a state in Southeast Europe, Southeast and Central Europe that existed from 1918 unt ...

Socialist Federal Republic of Yugoslavia The Socialist Federal Republic of Yugoslavia, commonly referred to as SFR Yugoslavia or simply as Yugoslavia, was a country in Central and Southeast Europe. It emerged in 1945, following World War II, and lasted until 1992, with the breakup of Yug ...

Socialist Republic of Slovenia The Socialist Republic of Slovenia ( sl, Socialistična republika Slovenija, sh-Latn-Cyrl, separator=" / ", Socijalistička Republika Slovenija, Социјалистичка Република Словенија), commonly referred to as Sociali ...

Socialist Republic of Bosnia and Herzegovina The Socialist Republic of Bosnia and Herzegovina ( sh-Latn-Cyrl, separator=" / ", Socijalistička Republika Bosna i Hercegovina, Социјалистичка Pепублика Босна и Херцеговина), commonly referred to as Socia ...

and the

Republic of Serbia (1992–2006) The Republic of Serbia ( sr, / ) was a constituent state of the Federal Republic of Yugoslavia between 1992 and 2003 and the State Union of Serbia and Montenegro from 2003 to 2006. With Montenegro's secession from the union with Serbia in June 2 ...

References

{{Reflist Cigarette brands

History

Markets

See also

References