Monika Hestad (born 8 March 1977) is a

Norwegian Norwegian, Norwayan, or Norsk may refer to: *Something of, from, or related to Norway, a country in northwestern Europe * Norwegians, both a nation and an ethnic group native to Norway * Demographics of Norway *The Norwegian language, including ...

industrial design Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advan ...

er and

researcher Research is " creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness ...

. Hestad was educated at the

Oslo School of Architecture and Design The Oslo School of Architecture and Design ( no, Arkitektur- og designhøgskolen i Oslo, AHO) is an autonomous institution within the Norwegian university system. The School offers a unique research-based education with a strong international stan ...

and received a Master of Industrial Design degree (sivilindustridesigner) in 2002. She was awarded a

doctorate A doctorate (from Latin ''docere'', "to teach"), doctor's degree (from Latin ''doctor'', "teacher"), or doctoral degree is an academic degree awarded by universities and some other educational institutions, derived from the ancient formalism ''l ...

(Ph.D.) from the same institution in 2008. Hestad has practiced as an industrial designer and consultant since 2001. Hestad's research has examined the interaction between

and

brand building A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

. These fields have in the past been the domain of

ers and marketing professionals respectively, and the interaction between them has been limited. Through her doctoral research and several articles Hestad developed models to illustrate the role of the product's form in the strengthening of a brand. The research has primarily been directed at the strategic level within theory and practice, and looked at what implications the brand context has for industrial designers' treatment of form. She has nevertheless also made findings that are relevant to industrial designers and companies on a tactical level. As part of her doctoral research Hestad also investigated how end user involvement in all stages of a product life cycle changes the assumptions of the design process. Her book ''Branding and Product Design: An integrated perspective'' (2013) provides a summary of her research and how her findings are relevant for designers, marketers and managers. From 2002 to 2003 Hestad was part of a commission appointed by the Norwegian Government (

Council of State A Council of State is a governmental body in a country, or a subdivision of a country, with a function that varies by jurisdiction. It may be the formal name for the cabinet or it may refer to a non-executive advisory body associated with a head o ...

) to suggest a new Higher Education Act for Norway. The commission, headed by Anders Chr. Stray Ryssdal, produced Official Norwegian Report NOU 2003:25 which led to the

Parliament In modern politics, and history, a parliament is a legislative body of government. Generally, a modern parliament has three functions: Representation (politics), representing the Election#Suffrage, electorate, making laws, and overseeing ...

passing a new comprehensive Higher Education Act in 2005. Hestad resides in London, where she leads the consultancy Brand Valley Design and a lectures at

Central Saint Martins Central Saint Martins is a public tertiary art school in London, England. It is a constituent college of the University of the Arts London. It offers full-time courses at foundation, undergraduate and postgraduate levels, and a variety of shor ...

Bibliography

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References

External links

Monika Hestad's blog
{{DEFAULTSORT:Hestad, Monika 1977 births Living people Norwegian industrial designers People from Møre og Romsdal Oslo School of Architecture and Design alumni 21st-century Norwegian scientists