''MoneyForce'' is a programme that aims to improve the

financial capability Financial literacy is the possession of the set of skills and knowledge that allows an individual to make informed and effective decisions with all of their financial resources. Raising interest in personal finance is now a focus of state-run prog ...

of the

UK Armed Forces The British Armed Forces, also known as His Majesty's Armed Forces, are the military forces responsible for the defence of the United Kingdom, its Overseas Territories and the Crown Dependencies. They also promote the UK's wider interests, su ...

by providing money guidance to all those serving in the military and their families. The ethos and branding is built around the concept of getting 'MoneyFit' with MoneyForce and the MoneyForce website is fronted by former Olympic gold medallist Dame Kelly Holmes. Comprising online resources and briefings at military bases across the UK, the programme is delivered for the

Ministry of Defence {{unsourced, date=February 2021 A ministry of defence or defense (see spelling differences), also known as a department of defence or defense, is an often-used name for the part of a government responsible for matters of defence, found in states ...

by the

Royal British Legion The Royal British Legion (RBL), formerly the British Legion, is a British charity providing financial, social and emotional support to members and veterans of the British Armed Forces, their families and dependants, as well as all others in ne ...

. Funding comes from the

Standard Life Standard Life is a life assurance, pensions and long-terms savings company in the UK which is owned by Phoenix Group. History 1825–2010 The Standard Life Assurance Company was established in 1825 and was reincorporated as a mutual assurance ...

Charitable Trust, and some of the online content is provided by the Money Advice Service. The programme was officially launchedMoneyForce launch event
/ref> in March 2013 by

Mark Francois Mark Gino Francois (; born 14 August 1965) is a British politician. A member of the Conservative Party, he has been the Member of Parliament (MP) for Rayleigh and Wickford, previously Rayleigh, since the 2001 general election. Francois serve ...

, the Minister for Defence Personnel, Welfare and Veterans, at the

Royal Artillery Barracks Royal Artillery Barracks, Woolwich, is a barracks of the British Army which forms part of Woolwich Garrison. The Royal Regiment of Artillery had its headquarters here from 1776 until 2007, when it was moved to Larkhill Garrison. History In 17 ...

in Woolwich. Development of the MoneyForce programme was overseen by Lieutenant-General Sir Bill Rollo.

External links

{{Reflist Personal finance education

Military of the United Kingdom A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distinct ...

British Armed Forces 2013 establishments in the United Kingdom