The Monarch Beverage Company Inc is a diversified, international beverage company based in

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

. The company's

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

is Jacques Bombal. The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish itself by offering lesser-known soft drink brands that had strong regional sales and appeal. Monarch Beverage Company purchased

Dad's Root Beer Dad's Root Beer is a root beer created in Chicago in 1937 by Ely Klapman and Barney Berns. It is currently owned by Hedinger Brands, LLC, and sold and marketed by the Dad's Root Beer Company LLC. History Dad's Root Beer was established in th ...

product line from

IC Industries PepsiAmericas, Inc. was the world's second-largest bottler of Pepsi-Cola products, under contract with product owner PepsiCo. PepsiAmericas also held contracts to produce beverages for Dr Pepper Snapple Group and smaller regional brands. PepsiA ...

of Chicago in 1986. Around that time, it was the second largest volume (12 million cases) root beer brand and was distributed by the Coca-Cola bottler network. In 2007, The Dad's Root Beer Company, LLC of

Jasper, Indiana Jasper is a city in, and the county seat of, Dubois County, Indiana, United States, located along the Patoka River. The population was 16,703 at the 2020 census making it the 48th largest city in Indiana. On November 4, 2007, Dubois County retur ...

, acquired the Dad's Root Beer brand as well as the rights to

Bubble Up Bubble Up is a lemon-lime soft drink brand created in 1919, by Sweet Valley Products Co. of Sandusky, Ohio. It is now manufactured by the Dad's Root Beer Company, LLC and owned by Hedinger Brands, LLC for the United States, Canada, and Mexico ...

, Dr. Wells and

Sun Crest Sun Crest. is a brand of flavored carbonated soft drink manufactured by The Dad's Root Beer Company, LLC. of Jasper, Indiana and owned by Hedinger Brands, LLC, except for 6 countries in Asia owned by The Monarch Beverage Company, Inc. of Atlanta ...

in the U.S. and some other countries from The Monarch Beverage Co. of Atlanta. Monarch Beverages is now concentrated on international markets where it does 90% of its business with brands like

Kickapoo Joy Juice Kickapoo Joy Juice is a citrus-flavored soft drink brand owned by the Monarch Beverage Company. The name was introduced in ''Li'l Abner'', a comic strip that ran from 1934 through 1977. Although ''Li'l Abners Kickapoo Joy Juice was an alcoho ...

, and its outside-U.S. ownership of Bubble Up and Sun Crest.

Brands

* Acute Fruit * American Cola *

(International rights only) * COMOTION *

Mason's Root Beer Mason's Old Fashioned Root Beer is an American brand of root beer. It is owned by the Monarch Beverage Company of Atlanta, Georgia, but is not widely distributed. Mason's Root Beer was first manufactured in 1947 by Mason & Mason, Inc. of Chicago, ...

Nesbitt's Nesbitt's is a brand of orange-flavored soft drink sold in the United States. Nesbitt's was originally produced by the Nesbitt Fruit Products Company of Los Angeles, California. The company also produced several other flavors of soft drink und ...

(International rights only) * NTrinsic *

Planet Cola A planet is a large, rounded astronomical body that is neither a star nor its remnant. The best available theory of planet formation is the nebular hypothesis, which posits that an interstellar cloud collapses out of a nebula to create a young ...

(and other flavors) * Rush Energy Drink * Reaktor Energy * Sensa *

(International rights only)

Former brands

All Sport History All Sport was launched by PepsiCo in 1994 as a competitor to The Coca-Cola Company’s Powerade and Gatorade, which at the time was a separate entity owned by Quaker Oats. After PepsiCo's 2001 acquisition of Quaker, All Sport was sold ...

(2001–2007) *

(1978–2007) Dad's Root Beer �
Bubble Up page
* Chocolate Soldier (1966–1988) *

(1986–2007) * Dr. Wells (1987–2007) *

Frostie Root Beer Frostie Root Beer is an American brand of root beer that was originally produced in 1939 by The Frostie Beverage Company of Catonsville, Maryland, owned by George Rackensperger. In 1971, Frostie Enterprises, as the parent company was known, pur ...

(1980–2000) Hoovers
Leading Edge Brands, LLC company profile

*

Grapette Grapette is a grape-flavored soft drink that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by Grapette International, and is marketed in the United States by Walmart as part of its Sam's Choice li ...

(and Orangette) (1977–2000) (was never marketed) Nancy and Walker's Scrapbook
The Grapette Story
*

Kist Kist or KIST may refer to: Abbreviations * Kigali Institute of Science and Technology, a former university in Kigali, Rwanda, now part of the new University of Rwanda * K. International School in Tokyo, Japan *Konark Institute of Science and Tech ...

(1966–1997) U.S. Patent and Trademark Office
nbsp;– Chocolate Soldier, serial no. 71222497, filed Oct. 29, 1925, reg. no. 0210242, registered March 9, 1926 (2nd renewal: Mar. 9, 1966)U.S. Patent and Trademark Office
- Chocolate Soldier, serial no. 72265007, filed Feb. 20, 1967, reg. no. 0844208, registered Feb. 13, 1968 *

Moxie Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massac ...

(1966–2007) *

(1975–1999) Nesbitt's Orange Memorabilia Page �
Facts Page
*

NuGrape NuGrape is a brand of grape-flavored soda pop. The NuGrape brand was created in 1906, first bottled in 1921, and by April 1933, The National NuGrape Company was founded in Atlanta Atlanta ( ) is the capital and most populous city of ...

(1968–1999) Jamaica Plain Historical Society �
"Moxie Soda Outsold Coca-Cola"
. *

Quench In materials science, quenching is the rapid cooling of a workpiece in water, oil, polymer, air, or other fluids to obtain certain material properties. A type of heat treating, quenching prevents undesired low-temperature processes, such as phas ...

(1968–2007)

References

External links

Monarch Beverage Company website
{{Monarch Beverages Drink companies of the United States Manufacturing companies based in Atlanta * Food and drink companies based in Atlanta American companies established in 1965 Food and drink companies established in 1965