The Monarch was an automobile built in

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

by the Monarch Motor Car Company from 1913 to 1916.

History

Joseph Bloom founded the company in the spring of 1913 and by August, the company moved into the former Carhartt Motor Car Company factory. The Monarch was designed by Bloom's brother-in-law Robert C. Hupp, formerly with Hupmobile. The 4-

cylinder A cylinder (from ) has traditionally been a three-dimensional solid, one of the most basic of curvilinear geometric shapes. In elementary geometry, it is considered a prism with a circle as its base. A cylinder may also be defined as an infin ...

16- hp car sold as a runabout or

touring car Touring car and tourer are both terms for open cars (i.e. cars without a fixed roof). "Touring car" is a style of open car built in the United States which seats four or more people. The style was popular from the early 1900s to the 1930s. Th ...

with a

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style hood were priced at $1,050, . Production commenced later that year and 150 had been produced by spring of 1914. In 1914, a smaller 4-cylinder car was added, selling for $675. The Monarch was called "The Car with the Silver Wheels" in company advertisements. Hupp designed a larger vehicle with a 4.6 L

V8 engine A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration. The first V8 engine was produced by the French Antoinette company in 1904, developed and us ...

. The five-passenger open model weighed and was priced at $1,500, . It was equipped with a Continental Six engine. The new V8 Monarch entered production in 1915, but production could not be sustained, as new investment never materialized. Monarch Motors was declared bankrupt in the spring of 1916. Assets were declared to be $20,833 and liabilities $5,753 but they had no cash to operate. By November, rights to the Monarch had been purchased by the Carter Brothers of Hyattsville, Maryland. The V8 as well as a 12-cylinder model already developed in

prototype A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototyp ...

form by Hupp would be continued, but when the cars went on sale in 1917, they were called C.B.s by the new owners. File:1915 Monarch -Automobile Magazine ad.jpg, alt=, 1915 Monarch advertisement File:Monarch Advertisement Nov 1915 Motor Magazine.jpg, alt=, 1915 Monarch V8 advertisement

References

{{DEFAULTSORT:Monarch (Automobile) Defunct motor vehicle manufacturers of the United States Motor vehicle manufacturers based in Michigan Rear-wheel-drive vehicles Hupmobile Defunct manufacturing companies based in Michigan Brass Era vehicles 1910s cars Vehicle manufacturing companies established in 1913 Vehicle manufacturing companies disestablished in 1916 Cars introduced in 1913