Monaco Coach
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Monaco is a recreational vehicle (RV) brand, manufactured in
Decatur, Indiana Decatur is a city in Root Township, Adams County, Indiana, Root and Washington Township, Adams County, Indiana, Washington townships, Adams County, Indiana, Adams County, Indiana, United States. It is the county seat (and the largest community ...
, and wholly owned by REV Recreation Group. Monaco holds a portfolio of Class A diesel
motorhome A motorhome (or motor coach) is a type of self-propelled recreational vehicle (RV) which offers mobile living accommodation. Features Motorhomes usually have sleeping spaces for two to eight people. Each sleeping space is either fixed or conv ...
s. REV Recreation Group is a subsidiary of
REV Group REV Group (formerly Allied Specialty Vehicles) is an American manufacturer of ambulances, buses, firefighting vehicles, recreational vehicles and other specialty vehicles. The company has yearly revenue of over $1 billion. History Allied Specia ...
. Allied Recreation Group was established in 2013 following the acquisition of Monaco and Holiday Rambler. Allied Recreation Group is one of the manufacturers of Class A gas, Class A diesel, and Class C gas products for Fleetwood RV, American Coach, Holiday Rambler, Monaco, and Trek. The company maintains manufacturing operations, including a service center in Decatur, Indiana, and
Coburg, Oregon Coburg is a city (and a National Historic District) in Lane County, Oregon, United States, north of Eugene. The city's population as of the 2020 census was 1,306. Founded in 1847, Coburg has retained the characteristics of traditional small to ...
; and a parts store. The name was changed to
REV Group REV Group (formerly Allied Specialty Vehicles) is an American manufacturer of ambulances, buses, firefighting vehicles, recreational vehicles and other specialty vehicles. The company has yearly revenue of over $1 billion. History Allied Specia ...
in 2015. Monaco Coach continues as a division of REV.


History

Monaco was incorporated in 1968 as the Caribou Manufacturing Company by Ray Mehaffey. They began building pickup campers. The most popular line was named "Monaco." In 1977 the name was changed to Monaco Coach Corporation. It acquired the Roadmaster Chassis Division of
Chrysler Corporation Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automoti ...
in 1984 and the
Holiday Rambler Holiday Rambler Corporation is an American corporation which primarily manufactures recreational vehicles. It was founded in 1953. In 1961, Holiday Rambler’s introduction of aluminum body framing ushered in a new era of lighter, stronger and mor ...
Division of
Harley-Davidson Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depressi ...
in 1996. In 1987 Kay Toolson was appointed company president. Monaco manufactured seven brands of motorhomes and RVs, including Monaco,
Beaver Motorcoach Corporation Beaver Motorcoach Corporation (also known as Beaver Coach) is a defunct American motor coach manufacturing company that was based in Oregon. The company's manufacturing plant was initially located in Bend and later moved to Coburg. After its i ...
, Safari Motorcoach Corporation, McKenzie,
Holiday Rambler Holiday Rambler Corporation is an American corporation which primarily manufactures recreational vehicles. It was founded in 1953. In 1961, Holiday Rambler’s introduction of aluminum body framing ushered in a new era of lighter, stronger and mor ...
, R-Vision, and Roadmaster Chassis. In 1994 Monaco president Kay Toolson announced they would move their Junction City operations to the Coburg Industrial Park in
Eugene, Oregon Eugene ( ) is a city in the U.S. state of Oregon. It is located at the southern end of the Willamette Valley, near the confluence of the McKenzie and Willamette rivers, about east of the Oregon Coast. As of the 2020 United States Census, Eu ...
. On March 4, 1996, the Monaco Coach Corporation acquired from
Harley-Davidson Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depressi ...
, Inc. certain assets of
Holiday Rambler Holiday Rambler Corporation is an American corporation which primarily manufactures recreational vehicles. It was founded in 1953. In 1961, Holiday Rambler’s introduction of aluminum body framing ushered in a new era of lighter, stronger and mor ...
(the "Holiday Acquisition") in exchange for $21.5 million in cash, 65,217 shares of redeemable preferred stock (which was subsequently converted into 230,767 shares of common stock), and the assumption of most of the liabilities of Holiday Rambler. Concurrently, the company acquired ten Holiday World dealerships for $13.0 million, including a $12.0 million subordinated. In 2005, the company had sales of approximately US$1.2 billion, and employed nearly 5,400 people. On March 5, 2009, the company filed for
Chapter 11 Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, wheth ...
bankruptcy. On April 24, 2009, in U.S. Bankruptcy Court in Delaware, an attorney for Monaco said the company had signed an asset purchase agreement with Workhorse International Holding Co., a
Navistar International Navistar, Inc is an American holding company created in 1986 as the successor to International Harvester. Navistar operates as the owner of International-branded trucks and diesel engines. The company also produces buses under the IC Bus br ...
subsidiary. Monaco's CEO was Kay Toolson. On June 23, 2009, Judge Kevin Carey agreed to the company's request to convert its Chapter 11 bankruptcy filing to a Chapter 7 case so it could liquidate its remaining assets which included seven properties in Oregon, Indiana and Florida as well as RV resort properties in California, Nevada, Florida and Michigan were sold to multiple buyers. The order converting the case to Chapter 7 was effective June 30.
Navistar International Navistar, Inc is an American holding company created in 1986 as the successor to International Harvester. Navistar operates as the owner of International-branded trucks and diesel engines. The company also produces buses under the IC Bus br ...
Corp purchased the core assets of Monaco Coach Corporation's factories, inventory, brands and intellectual property in June 2009 for $47 million and the company's new name became Monaco RV LLC. Upon the sale of its remaining assets liquidated under Chapter 7, "the entity ceases to exist," said Andrea Coles-Bjerre, an assistant law professor at the University of Oregon and a former bankruptcy lawyer in New York.The Register-Guard: Monaco’s case in final phase - June 24, 2009
/ref> In 2013 as part of Navistar International Corp. restructuring Monaco RV LLC was sold to
Allied Specialty Vehicles REV Group (formerly Allied Specialty Vehicles) is an American manufacturer of ambulances, buses, firefighting vehicles, recreational vehicles and other specialty vehicles. The company has yearly revenue of over $1 billion. History Allied Specia ...


References

{{ORCompanies Companies traded over-the-counter in the United States Vehicle manufacturing companies established in 1968 Companies that have filed for Chapter 7 bankruptcy Companies that filed for Chapter 11 bankruptcy in 2009 Recreational vehicle manufacturers Navistar International 1968 establishments in Oregon Motor vehicle manufacturers based in Indiana