Mom's Touch (), is a

chicken burger A chicken sandwich is a sandwich that typically consists of boneless, skinless chicken breast or thigh served between slices of bread, on a bun, or on a roll. Variations on the "chicken sandwich" include the chicken burger, chicken on a bun, chi ...

chain based in South Korea. As of 2020, the chain had over 1,314 retail stores in South Korea. The company's name comes from the thought that their food is made the same way a mother would make for her family.

History

Mom's Touch was established in 1997 in

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...

. After that, in order to restructure, CEO Chung Hyun-sik took over Mom's Touch in 2004 on condition that it took on a deficit and spun it off into Haemaro Food Service. It did not make operating profit from 2004 to 2010. It recorded $2.6 billion (26 billion KRW) in operating profit in 2013 and made its first profit for the first time. On November 5, 2019, Haemaro Food Service, which runs Mom's Touch, was sold to private equity fund KL & Partners for 7.3 billion won. On January 1, 2018, Mom's Touch opened its first American store in

Concord, California Concord ( ) is the largest city in Contra Costa County, California. According to an estimate completed by the United States Census Bureau, the city had a population of 129,295 in 2019 making it the eighth largest city in the San Francisco Ba ...

Products

Mom's Touch main products are fried chicken wings, chicken burgers, and hamburgers. The fried chicken wings come in a variety of flavors such as spicy, chili pepper, honey, garlic, onion cheese, and curry. The chicken burger types include white garlic, chicken thigh burger, chicken filet burger, ham and cheese, jalapeno chicken burger, Cajun mango burger, and spicy chicken burger. The hamburger types include

bulgogi ''Bulgogi'' (불고기; ; from Korean language, Korean ''bul-gogi'' ), literally "fire meat", is a ''Gui (food), gui'' (구이; Korean-style grilled or roasted dish) made of thin, marination, marinated slices of meat, most commonly beef, gri ...

burger, spicy bulgogi burger, and Jr. Burger. Mom's Touch also does not use trans fat oils or

monosodium glutamate Monosodium glutamate (MSG), also known as sodium glutamate, is the sodium salt of glutamic acid. MSG is found naturally in some foods including tomatoes and cheese in this glutamic acid form. MSG is used in cooking as a flavor enhancer wit ...

in their products. Sides available include

french fries French fries (North American English), chips (British English), finger chips ( Indian English), french-fried potatoes, or simply fries, are '' batonnet'' or ''allumette''-cut deep-fried potatoes of disputed origin from Belgium and France. Th ...

, Yakimandu,

fried shrimp Shrimp or prawn dishes are often prepared by frying, especially deep frying. There are several styles. Popcorn shrimp Popcorn shrimp is the name of several small shrimp fritters. Cajun popcorn is a similar dish of peeled crayfish-tail ...

salad A salad is a dish consisting of mixed, mostly natural ingredients with at least one raw ingredient. They are typically served at room temperature or chilled, though some can be served warm. Condiments and salad dressings, which exist in a va ...

s, and chicken wraps.

Advertising

Mom's Touch advertising has predominantly relied on comedic television commercials. One commercial shows the small amount of food given by other companies then goes on to show how much bigger Mom's Touch portion sizes are. They also were seen in some webtoons, notably ''

Lookism Lookism is the discriminatory treatment of people who are considered physically unattractive. It occurs in a variety of settings, including dating, social environments, and workplaces. Lookism has received less cultural attention than other for ...

'', where many restaurants were drawn by Park Tae-jun.

References

External links

* South Korean brands Fast-food chains of South Korea Fast-food hamburger restaurants {{SouthKorea-company-stub