The Molson Coors Beverage Company is an American-Canadian
multinational drink and
brewing
Brewing is the production of beer by steeping a starch source (commonly cereal grains, the most popular of which is barley) in water and #Fermenting, fermenting the resulting sweet liquid with Yeast#Beer, yeast. It may be done in a brewery ...
company incorporated under
Delaware General Corporation Law
The Delaware General Corporation Law (Title 8, Chapter 1 of the Delaware Code) is the statute of the Delaware Code that governs corporate law in the U.S. state of Delaware. Adopted in 1899, the statute has since seen Delaware become the most im ...
and headquartered in
Golden, Colorado
Golden is a List of municipalities in Colorado#Home rule municipality, home rule city that is the county seat of Jefferson County, Colorado, Jefferson County, Colorado, United States. The city population was 20,399 at the 2020 United States Censu ...
and
Montreal
Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...
,
Quebec
Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...
.
Molson Coors was formed in 2005 through the merger of
Molson
The Molson Brewery is a Canadian based brewery company based in Montreal which was established in 1786 by the Molson family. In 2005, Molson merged with the Adolph Coors Company to become Molson Coors.
Molson Coors maintains some of its Can ...
of Canada, and
Coors of the United States.
In 2016, Molson Coors acquired the full global brand portfolio of
Miller Brewing Company
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the M ...
for approximately US$12 billion.
The agreement made Molson Coors the world's third largest brewer at the time.
Molson Coors is a publicly traded company on both the
New York Stock Exchange
The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed c ...
and
Toronto Stock Exchange
The Toronto Stock Exchange (TSX; french: Bourse de Toronto) is a stock exchange located in Toronto, Ontario, Canada. It is the 10th largest exchange in the world and the third largest in North America based on market capitalization. Based in t ...
. Molson Coors has been a constituent of the S&P500 since 2005.
History
On July 22, 2004, the
Adolph Coors Company and
Molson
The Molson Brewery is a Canadian based brewery company based in Montreal which was established in 1786 by the Molson family. In 2005, Molson merged with the Adolph Coors Company to become Molson Coors.
Molson Coors maintains some of its Can ...
, Inc. announced their plan to merge. The merger was completed February 9, 2005, with the merged company being named Molson Coors Brewing Company. The merger including the brands and brewing operations of the
Molson Brewery
The Molson Brewery is a Canadian based brewery company based in Montreal which was established in 1786 by the Molson family. In 2005, Molson merged with the Adolph Coors Company to become Molson Coors.
Molson Coors maintains some of its Ca ...
and the
Coors Brewing Company
The Coors Brewing Company started as an American brewery and beer company in Golden, Colorado. In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors.
The first Coors brew ...
.
Molson Brewery
The Molson Brewery is a Canadian based brewery company based in Montreal which was established in 1786 by the Molson family. In 2005, Molson merged with the Adolph Coors Company to become Molson Coors.
Molson Coors maintains some of its Ca ...
was started by
John Molson
John Molson (December 28, 1763 – January 11, 1836) was an English-born brewer and entrepreneur in colonial Quebec, which during his lifetime became Lower Canada. In addition to founding Molson Brewery, he built the first steamship and the fir ...
in
Montreal
Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...
, Canada in 1786.
Coors Brewing Company
The Coors Brewing Company started as an American brewery and beer company in Golden, Colorado. In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors.
The first Coors brew ...
was started by
Adolph Coors
Adolph Herman Joseph Coors Sr. (February 4, 1847 – June 5, 1929) was a German American brewer who founded the Adolph Coors Company in Golden, Colorado, in 1873.
Early years
Adolph Hermann Joseph Kuhrs was born in Barmen in Rhenish Prus ...
in
Golden, Colorado
Golden is a List of municipalities in Colorado#Home rule municipality, home rule city that is the county seat of Jefferson County, Colorado, Jefferson County, Colorado, United States. The city population was 20,399 at the 2020 United States Censu ...
, United States in 1873.
Molson Coors bought
Creemore Springs
Creemore Springs is a brewery in Creemore, Ontario, Canada, which first opened in 1987. It was founded by John Wiggins, and its flagship brew was a premium amber lager brewed with specialty malts, fire brewed in a copper kettle. In 2005, it was ...
Brewery on April 22, 2005.
The operations of Molson Coors in Brazil were sold to the Mexican group
FEMSA
Fomento Económico Mexicano, S.A.B. de C.V., doing business as FEMSA, is a Mexican multinational beverage and retail company headquartered in Monterrey, Mexico. It operates the largest independent Coca-Cola bottling group in the world and the l ...
in 2006, and the beer operations of FEMSA was acquired by
Heineken International
Heineken N.V. () is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. , Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality be ...
in 2010.
Joint venture with SABMiller
On October 9, 2007,
SABMiller and Molson Coors Brewing Company announced a
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
to be known as
MillerCoors
MillerCoors was a beer brewing company in the United States. MillerCoors was formed in 2008 as a joint venture between SABMiller and Molson Coors to combine their brewing, marketing and sales operations in the United States. The company was acqui ...
for their U.S. brewing and sales operations. SABMiller had 58% stake in the company, and Molson Coors had a 42% stake. MillerCoors combined their operations within North America with the headquarters in Chicago .
European acquisitions
On February 2, 2011, the company purchased
Sharp's Brewery
Sharp's Brewery is a British brewery founded in 1994 in St Minver Lowlands, Rock, Cornwall, by Bill Sharp. Since 2011, the brewery has been owned by Molson Coors. It is best known for its flagship ale Doom Bar, named after the notoriously pe ...
of
Cornwall
Cornwall (; kw, Kernow ) is a historic county and ceremonial county in South West England. It is recognised as one of the Celtic nations, and is the homeland of the Cornish people. Cornwall is bordered to the north and west by the Atlantic ...
in England for £20 million.
In early 2012 the company expanded into the Central and Eastern Europe markets by acquiring the region's market-leading brewery StarBev from
CVC Capital Partners.
Miller acquisition
In September 2015
Anheuser-Busch Inbev announced that it had reached agreement to acquire competitor
SABMiller for $107 billion. During the merger discussions between the two companies in 2015, the U.S. Department of Justice (DOJ) had agreed to the proposed deal only on the basis that SABMiller "spins off all its MillerCoors holdings in the U.S. — which include both Miller- and Coors-held brands — along with its Miller brands outside the U.S."
SABMiller agreed to divest itself of the Miller brands by selling its stake in
MillerCoors
MillerCoors was a beer brewing company in the United States. MillerCoors was formed in 2008 as a joint venture between SABMiller and Molson Coors to combine their brewing, marketing and sales operations in the United States. The company was acqui ...
to Molson Coors. The merger between
Anheuser-Busch Inbev and
SABMiller closed on October 10, 2016. The spinoff deal was completed on October 11, 2016. As per the agreement with the regulators, SABMiller sold to Molson Coors full ownership of the
Miller Brewing Company
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the M ...
brand portfolio.
After SABMiller divested itself of all interests in MillerCoors, Molson Coors became the largest brewer in North America
2020 rebranding and restructuring
On October 30, 2019, the company announced it would change its name to Molson Coors Beverage Company as a part of a restructuring to take place in 2020. The name change would reflect the companies growing focus on beverages outside of the traditional beer and brewing offerings. Additionally, the company would retire the
MillerCoors
MillerCoors was a beer brewing company in the United States. MillerCoors was formed in 2008 as a joint venture between SABMiller and Molson Coors to combine their brewing, marketing and sales operations in the United States. The company was acqui ...
corporate brand name and reorganize its global business units into Molson Coors North America, headquartered in
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
, and Molson Coors Europe, headquartered in
Prague
Prague ( ; cs, Praha ; german: Prag, ; la, Praga) is the capital and largest city in the Czech Republic, and the historical capital of Bohemia. On the Vltava river, Prague is home to about 1.3 million people. The city has a temperate ...
.
2020 Milwaukee campus shooting
On February 26, 2020, six people, including the shooter, were killed at a shooting near the company's Milwaukee brewing campus. The Milwaukee complex serves as a site for some of Molson Coors' corporate offices and brewing facilities and was in the "Miller Valley" area, which served as the headquarters for the
Miller Brewing Company
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the M ...
before it was acquired by Molson Coors.
Joint venture with Yuengling
On September 15, 2020, Molson Coors and
D. G. Yuengling & Son announced a
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
to oversee the expansion of Yuengling beer into states beyond its existing footprint. Under the terms of the deal, Yuengling beers will be brewed and packaged in select Molson Coors’ breweries under Yuengling brewers’ supervision, and distributed into new markets.
Operations
The company brews, markets and sells the Molson Coors portfolio of brands. Molson Coors operates breweries across the world, including the
Molson Brewery
The Molson Brewery is a Canadian based brewery company based in Montreal which was established in 1786 by the Molson family. In 2005, Molson merged with the Adolph Coors Company to become Molson Coors.
Molson Coors maintains some of its Ca ...
in
Montreal, Quebec
Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple-pea ...
,
Blue Moon Brewing Company
Blue is one of the three primary colours in the RYB colour model (traditional colour theory), as well as in the RGB (additive) colour model. It lies between violet and cyan on the spectrum of visible light. The eye perceives blue when o ...
in
Denver, Colorado
Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...
,
Borsodi Brewery in
Bőcs
Bőcs is a village in Borsod-Abaúj-Zemplén county, Hungary famous for the Borsod Brewery
Borsodi Brewery or Brewery of Borsod (Borsodi Sörgyár Rt.) is a brewery located in the village of Bőcs, near Miskolc, the capital of Borsod-Abaúj- ...
, Hungary,
Coors Brewery in
Golden, Colorado
Golden is a List of municipalities in Colorado#Home rule municipality, home rule city that is the county seat of Jefferson County, Colorado, Jefferson County, Colorado, United States. The city population was 20,399 at the 2020 United States Censu ...
,
Creemore Springs Brewery in
Creemore, Ontario
Creemore () is a former village, now part of Clearview Township, located in Simcoe County, Ontario, Canada. It lies approximately north of Toronto, 40 minutes west of Barrie, and 20 minutes south of Collingwood and Georgian Bay. It sits on th ...
,
Fraser Valley Brewery in
Chilliwack, British Columbia
Chilliwack ( )( hur, Ts'elxwéyeqw) is a city in the province of British Columbia, Canada. Chilliwack is surrounded by mountains and home to recreational areas such as Cultus Lake and Chilliwack Lake Provincial Parks. There are numerous outdoor ...
,
Leinenkugel Brewery in
Chippewa Falls, Wisconsin
Chippewa Falls is a city located on the Chippewa River in Chippewa County in the northwestern part of the U.S. state of Wisconsin. The population was 14,778 in the 2021 census. Incorporated as a city in 1869, it is the county seat of Chippewa Cou ...
,
Miller Brewery in
Milwaukee, Wisconsin
Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
, Pardubice Brewery in
Pardubice
Pardubice (; german: Pardubitz) is a city in the Czech Republic. It has about 89,000 inhabitants. It is the capital city of the Pardubice Region and lies on the Elbe River. The historic centre is well preserved and is protected as an Cultural monu ...
, Czech Republic, and the
Staropramen Brewery
Staropramen Brewery (Pivovary Staropramen s.r.o.) in the Smíchov district of Prague is the second largest brewery in the Czech Republic. It was founded in 1869 and the brand name Staropramen, literally meaning “old spring”, was registered ...
in
Prague
Prague ( ; cs, Praha ; german: Prag, ; la, Praga) is the capital and largest city in the Czech Republic, and the historical capital of Bohemia. On the Vltava river, Prague is home to about 1.3 million people. The city has a temperate ...
, Czech Republic.
Corporate structure
Molson Coors operates through its business units Molson Coors North America and Molson Coors Europe.
Management team
As of May 2022, the management consisted of the following:
* Gavin Hattersley, President/Chief Executive Officer
* Adam Collins, Chief Communication and Corporate Affairs
* Sergey Yeskov, President and CEO of Molson Coors Europe
* Kevin Doyle, President of U.S. Sales and Distributor Operations
* Brian Erhardt, Chief Supply Chain Officer
* Rahul Goyal, Chief Strategy Officer
* Tracey Joubert, Chief Financial Officer
* Fred Landtmeters, President, Molson Coors Canada
* Pete Marino, President of Emerging Growth
* Dave Osswald, Chief People and Diversity Officer
* Anne-Marie D’Angelo, Chief Legal and Government Affairs Officer
* Michelle St. Jacques, Chief Marketing Officer
Brands
Notable brands include
Blue Moon,
Carling, Coors Banquet,
Coors Light
Coors Light is a 4.2% (US) ABV light beer brewed in Golden, Colorado; Albany, Georgia; Elkton, Virginia; Fort Worth, Texas; Irwindale, California; and Milwaukee, Wisconsin. It was first produced in 1978 by the Coors Brewing Company. The Ca ...
,
George Killian's Irish Red,
Granville Island Brewing
The Granville Island Brewing Company (GIB) was a brewery originally based on Granville Island in Vancouver, British Columbia, Canada. It was founded in 1984 and calls itself "Canada's first microbrewery". In 1989, it was sold to the wine conglomer ...
,
Hamm's
The Theodore Hamm's Brewing Company was an American brewing company established in 1865 in Saint Paul, Minnesota, Saint Paul, Minnesota. Becoming the fifth largest brewery in the United States, Hamm's expanded with additional breweries that wer ...
, Hop Valley,
Leinenkugel's, Miller High Life,
Miller Lite
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch' ...
,
Milwaukee's Best Milwaukee's Best is a 4.8% alcohol by volume, American-style pale lager brewed by Miller Brewing Company of Milwaukee, Wisconsin, in the United States. Its sibling beers are Milwaukee's Best Ice (5.9%) and Milwaukee's Best Light, which is 4.1%. It ...
,
Molson Canadian
Molson Canadian is a brand of 5% abv lager beer (4% in Ireland) brewed by Molson Brewing, the Canadian division of Molson Coors Brewing Company. The beer was introduced in 1959.
Awards
Molson Canadian has won several beer industry awards, inclu ...
,
Molson Export
Molson Export beer is a Canadian ale brewed by Molson at a strength of 5% alcohol by volume. It was first brewed in 1903 and is the oldest Molson beer brand still in production.
Label
In 1955, the boat on the label was chosen to replace the pre ...
,
Steel Reserve
Steel Reserve, also known as 211, is an American lager brand owned and produced by Steel Brewing Company, which is owned by Miller, a subsidiary of Molson Coors. The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt ...
,
Terrapin
Terrapins are one of several small species of turtle (order Testudines) living in fresh or brackish water. Terrapins do not form a taxonomic unit and may not be closely related. Many belong to the families Geoemydidae and Emydidae.
The name ...
,
Vizzy Hard Seltzer
Lt. Col. Pusapati Vijay Ananda Gajapathi Raju (28 December 1905 – 2 December 1965), better known as the Maharajkumar of Vizianagram or ''Vizzy'', was an Indian cricketer, cricket administrator and politician.
Childhood
Vizzy was the ...
a
Staropramen
Staropramen Brewery (Pivovary Staropramen s.r.o.) in the Smíchov district of Prague is the second largest brewery in the Czech Republic. It was founded in 1869 and the brand name Staropramen, literally meaning “old spring”, was registered ...
.
Environmental record
Molson Coors conducted a comprehensive, and voluntary investigation of its pollution and environmental emissions. Coors was not violating the
Clean Air Act but was encouraged by the Environmental Audit Privilege and Voluntary Disclosure Act which immunizes and credits organizations for conducting environmental self-audits, which can grant immunity from environmental regulation fines.
The United States government had thought that Coors was a minor violator of emissions such as
volatile organic compounds
Volatile organic compounds (VOCs) are organic compounds that have a high vapour pressure at room temperature
Colloquially, "room temperature" is a range of air temperatures that most people prefer for indoor settings. It feels comfortable to a ...
(VOCs), but the investigating showed otherwise, revealing that Coors was 17 times over the estimated value of emissions. Molson Coors then provided the audit results to the Colorado Department of Health which culminated in a $1.05 million fine for the 189 violations of state pollution laws.
Although Molson Coors said they did not know about the volatile organic compounds they were emitting, they do claim to be environmentally aware. Coors invented a new printing technology technique which uses ultra-violet light to cure the print, a technique which the company claims is more environmentally sound than the traditional gas firing technique. Coors has also incorporated a quarterly Supplier Quality Scorecard for their growers which tracks sustainable performance metrics such as emissions, energy consumption, and water consumption.
In an in-depth analysis of the climate change "countermovement", the Coors Affiliated Foundation was listed among the top donors, having funded roughly 1% (US$6.2 million) of all
climate denial
Climate change denial, or global warming denial, is denial, dismissal, or doubt that contradicts the scientific consensus on climate change, including the extent to which it is caused by humans, its effects on nature and human society, or th ...
research conducted between 2003 and 2010.
References
External links
*
{{Authority control
Beer brewing companies based in Colorado
Breweries in Canada
Companies listed on the New York Stock Exchange
Food and drink companies established in 2005
Manufacturing companies based in Colorado
Multinational breweries
Companies based in Golden, Colorado