Molson Canadian is a brand of 5%
abv
Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
lager
Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storage" ...
beer (4% in Ireland) brewed by Molson Brewing, the Canadian division of
Molson Coors Brewing Company
The Molson Coors Beverage Company is an American-Canadian multinational drink and brewing company incorporated under Delaware General Corporation Law and headquartered in Golden, Colorado and Montreal, Quebec.
Molson Coors was formed in 2005 t ...
. The
beer
Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
was introduced in 1959.
Awards
Molson Canadian has won several beer industry awards, including:
*Canadian Brewing Awards - 2006 Gold Medal ‘North American Style Lager’
*
World Beer Cup
The World Beer Cup is an international beer competition organized by the Brewers Association, a trade group representing America's small and independent craft brewers. It is the largest competition in the beer industry and has been described as " ...
- 2002 Silver Medal
*
Monde Selection Monde Selection is an annual non-competitive award open to food, drinks, and cosmetics products, created in 1961. It is run by the commercial company, International Institute for Quality Selections, Brussels, Belgium. Consumer products are tasted a ...
- 6 Time Gold Medal Distinction (1989, 1990, 1991, 1997, 2001 and 2002).
Mega Keg
The "Molson Canadian Mega Keg" is the world's largest monument to a keg of Molson Canadian. The monument measures 11 metres (36.5 feet) by five metres (16.5 feet), or roughly the height of a three-story building.
The monument was revealed to winners of a contest themed around the Mega Keg in September 2008. Were it a real keg, the Mega Keg monument would be large enough to hold the equivalent volume of over 500,000 cans of Molson Canadian.
Molson Canadian contracted
Mississauga
Mississauga ( ), historically known as Toronto Township, is a city in the Canadian province of Ontario. It is situated on the shores of Lake Ontario in the Regional Municipality of Peel, adjoining the western border of Toronto. With a popul ...
, Ontario-based Kubik to design and construct the massive monument.
Molson Canadian Sub-Zero
Molson Canadian Sub Zero is Molson Canadian served at temperatures below freezing (0C or 32F).
Molson Canadian Red Leaf Project
The Molson Canadian Red Leaf Project is an environmental platform that was introduced in 2011, which saw 100,000 trees planted in locations across Canada, in addition to park clean-up efforts in ten cities.
National Hockey League
In February 2011 Molson entered a partnership with the
National Hockey League
The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
, however, a series of court rulings delayed the beginning of the partnership until the opening night of the 2011–12 season on October 6.
The $375-million deal, which runs seven years, reportedly includes the following expenditures: approximately $100-million for the rights, $100-million in guaranteed advertising buys, and $100-million in so-called activation, which includes costs for the events and special promotions staged by Molson to capitalize on its rights.
[
]
References
External links
Molson.comCanadian siteU.S. site
Canadian beer brands
Products introduced in 1959
Molson Coors brands
{{Beer-stub