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Moggmentum is an online conservative campaign and
grassroots movement A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to effect change at t ...
supporting
Jacob Rees-Mogg Jacob William Rees-Mogg (born 24 May 1969) is a British politician serving as the Member of Parliament (MP) for North East Somerset since 2010. Now a backbencher, he served as Leader of the House of Commons and Lord President of the Council f ...
, in a similar fashion to the 2015 phenomena of
Milifandom #Milifandom was an online campaign celebrating Ed Miliband, then-Leader of the Labour Party in the UK. The campaign was thought to have been started on Twitter by a seventeen-year-old student, Abby Tomlinson, with the aim of creating an online ...
and Momentum. The movement includes pressure for Rees-Mogg to become the Leader of the Conservative Party in the United Kingdom. Comparisons between Moggmentum and the
Tea Party movement The Tea Party movement was an American fiscally conservative political movement within the Republican Party that began in 2009. Members of the movement called for lower taxes and for a reduction of the national debt and federal budget defi ...
in the United States have been made with regard to their supporting "rightwing ideas, grassroots activism and shaking up the conservative establishment".


History

In May 2017, during the general election campaign, Rees-Mogg posted a picture on Instagram of himself and his son standing outside a tattoo parlour in his constituency that was displaying a "Vote
Labour Labour or labor may refer to: * Childbirth, the delivery of a baby * Labour (human activity), or work ** Manual labour, physical work ** Wage labour, a socioeconomic relationship between a worker and an employer ** Organized labour and the labour ...
" poster alongside a poster reading "Keep sane and don't vote
Tory A Tory () is a person who holds a political philosophy known as Toryism, based on a British version of traditionalism and conservatism, which upholds the supremacy of social order as it has evolved in the English culture throughout history. The ...
"; his picture was captioned: "We shall have to take our business elsewhere". As a result, the hashtag Moggmentum began to trend on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
. The hashtag Moggmentum began to trend again in June 2017, as a result of Rees-Mogg interrupting
Jeremy Corbyn Jeremy Bernard Corbyn (; born 26 May 1949) is a British politician who served as Leader of the Opposition and Leader of the Labour Party from 2015 to 2020. On the political left of the Labour Party, Corbyn describes himself as a socialist ...
during the debate on the Queen's Speech, an act that was criticised by
Speaker of the House of Commons Speaker of the House of Commons is a political leadership position found in countries that have a House of Commons, where the membership of the body elects a speaker to lead its proceedings. Systems that have such a position include: * Speaker of ...
John Bercow John Simon Bercow (; born 19 January 1963) is a British former politician who was Speaker of the House of Commons from 2009 to 2019, and Member of Parliament (MP) for Buckingham between 1997 and 2019. A member of the Conservative Party prior t ...
. Following the speech, a series of
memes A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
were created with Rees-Mogg as the subject. A petition was started to make Rees-Mogg Prime Minister; it gained £7,000 in support funding and 13,000 signatures over the next two days. On 7 July 2017, Rees-Mogg gained significant publicity as the potential next
Conservative Party The Conservative Party is a name used by many political parties around the world. These political parties are generally right-wing though their exact ideologies can range from center-right to far-right. Political parties called The Conservative P ...
leader when major news outlets began releasing articles about the subject. According to Pollstation, at the time, Rees-Mogg had an opinion polling of 60% to take over as Conservative Party leader, with
Boris Johnson Alexander Boris de Pfeffel Johnson (; born 19 June 1964) is a British politician, writer and journalist who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2019 to 2022. He previously served as F ...
following with 12% of the votes. On the same day, betting odds were "slashed" from 50/1 to 16/1 on Oddschecker; this was directly attributed to the campaign. In late July and early August 2017, Moggmentum was featured in a number of foreign media, including prominent publications such as: Belgian ''
De Redactie The VRT (), is the national public-service broadcaster for the Flemish Community of Belgium. History VRT is the successor to a succession of organisations. The Belgian National Institute of Radio Broadcasting was known as the Nationaal Insti ...
'', American ''
The National Interest ''The National Interest'' (''TNI'') is an American bimonthly international relations magazine edited by American journalist Jacob Heilbrunn and published by the Center for the National Interest, a public policy think tank based in Washington, ...
'' and Polish ''
Wprost ''Wprost'' (, meaning "Directly") is a Polish-language weekly news magazine published in Poznań, Poland.
''. It was reported in early August that Ross Atkinson, a Rees-Mogg supporter, had been tattooed with the Moggmentum logo. Some of these Facebook groups included "Tory councillors, officials and agents". In March 2019, 14 Conservative Party members were expelled after they were found to have posted Islamophobic comments in a pro-Mogg Facebook group.


Responses

The
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
released a trending subject article on the movement on 3 July 2017, and two days later a two-minute video was added to the BBC website summarising the phenomenon. On 12 and 17 July, the ''
New Statesman The ''New Statesman'' is a British Political magazine, political and cultural magazine published in London. Founded as a weekly review of politics and literature on 12 April 1913, it was at first connected with Sidney Webb, Sidney and Beatrice ...
'' and ''
The New European ''The New European'' is a British pan-European weekly political and cultural newspaper and website. Launched in July 2016 as a response to the United Kingdom's 2016 EU referendum, its readership is aimed at those who voted to remain within t ...
'' published articles calling the movement a cult. The latter published another piece on 19 August, penned by
Bonnie Greer Bonnie Greer, OBE FRSL (born 16 November 1948) is an American-British playwright, novelist, critic and broadcaster, who has lived in the UK since 1986. She has appeared as a panellist on television programmes such as ''Newsnight Review'' and ''Q ...
, who called Rees-Mogg a "false memory". In 2018, as part of a '' Sunday Times'' investigation into online abuse following comments made by Boris Johnson regarding the niqab and media controversy regarding alleged Conservative Islamophobia, it was reported that a number of Facebook groups supportive of Rees-Mogg and Johnson were leaving "widespread" Islamophobic and racist comments on Johnson's Facebook page, including: support for
Enoch Powell John Enoch Powell, (16 June 1912 – 8 February 1998) was a British politician, classical scholar, author, linguist, soldier, philologist, and poet. He served as a Conservative Member of Parliament (1950–1974) and was Minister of Health (1 ...
and his
Rivers of Blood speech The "Rivers of Blood" speech was made by British Member of Parliament (MP) Enoch Powell on 20 April 1968, to a meeting of the Conservative Political Centre in Birmingham, United Kingdom. His speech strongly criticised mass immigration, especi ...
, incitement to violence and murder against Muslims, Islamophobic attacks on London mayor
Sadiq Khan Sadiq Aman Khan (; born 8 October 1970) is a British politician serving as Mayor of London since 2016. He was previously Member of Parliament (MP) for Tooting from 2005 until 2016. A member of the Labour Party, Khan is on the party's sof ...
and support for far-right activist Tommy Robinson. In response, Rees-Mogg said he was supporting a private member's bill put forward by Labour MP
Lucy Powell Lucy Maria Powell (born 10 October 1974) is a British politician serving as Shadow Secretary of State for Digital, Culture, Media and Sport since 2021. A member of the Labour and Co-operative parties, she has been Member of Parliament (MP) for ...
to regulate social media, and added "people who have these types of views should take no solace in using ohnson'scomments as an excuse to take this approach".


See also

*
Activate (organisation) Activate was a British political organisation, which described itself as a seeking to engage young people in centre-right politics. It was founded in August 2017 by young members of the Conservative Party. It had been compared to the left-wing gr ...
*
Milifandom #Milifandom was an online campaign celebrating Ed Miliband, then-Leader of the Labour Party in the UK. The campaign was thought to have been started on Twitter by a seventeen-year-old student, Abby Tomlinson, with the aim of creating an online ...
* Corbynmania


References

{{Portal bar, Politics, United Kingdom, Conservatism, Internet Conservative Party (UK) Hashtags Toryism Internet activism 2017 in British politics 2017 in Internet culture