Moggmentum is an online conservative campaign and
grassroots movement
A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to effect change at t ...
supporting
Jacob Rees-Mogg
Jacob William Rees-Mogg (born 24 May 1969) is a British politician serving as the Member of Parliament (MP) for North East Somerset since 2010. Now a backbencher, he served as Leader of the House of Commons and Lord President of the Council f ...
, in a similar fashion to the 2015 phenomena of
Milifandom
#Milifandom was an online campaign celebrating Ed Miliband, then-Leader of the Labour Party in the UK. The campaign was thought to have been started on Twitter by a seventeen-year-old student, Abby Tomlinson, with the aim of creating an online ...
and
Momentum. The movement includes pressure for Rees-Mogg to become the
Leader of the Conservative Party in the United Kingdom. Comparisons between Moggmentum and the
Tea Party movement
The Tea Party movement was an American fiscally conservative political movement within the Republican Party that began in 2009. Members of the movement called for lower taxes and for a reduction of the national debt and federal budget defi ...
in the United States have been made with regard to their supporting "rightwing ideas, grassroots activism and shaking up the conservative establishment".
History
In May 2017, during the
general election campaign, Rees-Mogg posted a picture on
Instagram of himself and his son standing outside a tattoo parlour in his constituency that was displaying a "Vote
Labour
Labour or labor may refer to:
* Childbirth, the delivery of a baby
* Labour (human activity), or work
** Manual labour, physical work
** Wage labour, a socioeconomic relationship between a worker and an employer
** Organized labour and the labour ...
" poster alongside a poster reading "Keep sane and don't vote
Tory
A Tory () is a person who holds a political philosophy known as Toryism, based on a British version of traditionalism and conservatism, which upholds the supremacy of social order as it has evolved in the English culture throughout history. The ...
"; his picture was captioned: "We shall have to take our business elsewhere". As a result, the hashtag Moggmentum began to trend on
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
.
The hashtag Moggmentum began to trend again in June 2017, as a result of Rees-Mogg interrupting
Jeremy Corbyn
Jeremy Bernard Corbyn (; born 26 May 1949) is a British politician who served as Leader of the Opposition and Leader of the Labour Party from 2015 to 2020. On the political left of the Labour Party, Corbyn describes himself as a socialist ...
during the debate on the
Queen's Speech, an act that was criticised by
Speaker of the House of Commons Speaker of the House of Commons is a political leadership position found in countries that have a House of Commons, where the membership of the body elects a speaker to lead its proceedings.
Systems that have such a position include:
* Speaker of ...
John Bercow
John Simon Bercow (; born 19 January 1963) is a British former politician who was Speaker of the House of Commons from 2009 to 2019, and Member of Parliament (MP) for Buckingham between 1997 and 2019. A member of the Conservative Party prior t ...
. Following the speech, a series of
memes
A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
were created with Rees-Mogg as the subject. A petition was started to make Rees-Mogg Prime Minister; it gained £7,000 in support funding and 13,000 signatures over the next two days.
On 7 July 2017, Rees-Mogg gained significant publicity as the potential next
Conservative Party
The Conservative Party is a name used by many political parties around the world. These political parties are generally right-wing though their exact ideologies can range from center-right to far-right.
Political parties called The Conservative P ...
leader when major news outlets began releasing articles about the subject. According to Pollstation, at the time, Rees-Mogg had an opinion polling of 60% to take over as Conservative Party leader, with
Boris Johnson
Alexander Boris de Pfeffel Johnson (; born 19 June 1964) is a British politician, writer and journalist who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2019 to 2022. He previously served as F ...
following with 12% of the votes. On the same day, betting odds were "slashed" from 50/1 to 16/1 on
Oddschecker; this was directly attributed to the campaign.
In late July and early August 2017, Moggmentum was featured in a number of foreign media, including prominent publications such as: Belgian ''
De Redactie
The VRT (), is the national public-service broadcaster for the Flemish Community of Belgium.
History
VRT is the successor to a succession of organisations. The Belgian National Institute of Radio Broadcasting was known as the Nationaal Insti ...
'', American ''
The National Interest
''The National Interest'' (''TNI'') is an American bimonthly international relations magazine edited by American journalist Jacob Heilbrunn and published by the Center for the National Interest, a public policy think tank based in Washington, ...
'' and Polish ''
Wprost
''Wprost'' (, meaning "Directly") is a Polish-language weekly news magazine published in Poznań, Poland. ''. It was reported in early August that Ross Atkinson, a Rees-Mogg supporter, had been tattooed with the Moggmentum logo.
Some of these Facebook groups included "Tory councillors, officials and agents". In March 2019, 14 Conservative Party members were expelled after they were found to have posted Islamophobic comments in a pro-Mogg Facebook group.
Responses
The
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
released a trending subject article on the movement on 3 July 2017, and two days later a two-minute video was added to the BBC website summarising the phenomenon.
'' published articles calling the movement a cult. The latter published another piece on 19 August, penned by
'' investigation into online abuse following comments made by Boris Johnson regarding the
, it was reported that a number of Facebook groups supportive of Rees-Mogg and Johnson were leaving "widespread" Islamophobic and racist comments on Johnson's Facebook page, including: support for
, incitement to violence and murder against Muslims, Islamophobic attacks on London mayor
. In response, Rees-Mogg said he was supporting a
to regulate social media, and added "people who have these types of views should take no solace in using
comments as an excuse to take this approach".