Modify Watches is an American retailer of customizable modular watches. Founded in 2010, Modify Watches sells its own designs in addition to sport licensed watches including MLB,

NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...

, MLS and

NHL The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...

. Modify Watches also produced fully customized designs for companies like Google, Facebook, LinkedIn, Wired, Nike, Pinarello, SRAM,

Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...

SEGA is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...

Bethesda Softworks Bethesda Softworks LLC is an American video game publisher based in Rockville, Maryland. The company was founded by Christopher Weaver in 1986 as a division of Media Technology Limited, and in 1999 became a subsidiary of ZeniMax Media. In its ...

and

adult swim Adult Swim (AS; stylized as

dult swim Dult is a village in Batala in Gurdaspur district of Punjab State, India. It is located from sub district headquarter, from district headquarter and from Sri Hargobindpur. The village is administrated by Sarpanch an elected representati ...

and often abbreviated as s is an American adult-oriented night-time cable television Television channel, channel that shares channel space with the basic cable network Cartoon Network and is programme ...

. Modify Watches is based in San Francisco, California, United States.

History

Modify Watches was founded in 2010 in California by two UC Berkeley-Haas MBA alums under the name "The Swap Watch". After selling a few test products to gauge demand, The Swap Watch was re-branded and launched a new line of watches under the "Modify Watches" name. The two entrepreneurs were able to attract a small but loyal following of fans through its customer-centric business model, handwriting thank-you notes to every customer that ordered watches. The company continued to use customer feedback as a resource to reiterate its product and re-adjust its business model. In February 2014, Modify Watches successfully launched a

Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...

campaign to enable consumers to create and purchase watches. The company turned its office into a manufacturing facility, hand-assembling every watch in-house. The company has been applauded for creating local jobs and hiring retired veterans. By 2015, Modify Watches had grown into a successful e-commerce company, receiving praise for excellence in customer service. The company received further media attention when it was featured on

Good Morning America ''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. Th ...

and The Ellen DeGeneres Show. The company went on to acquire major sport licensing deals with MLB,

, MLS and

. Modify Watches is led by co-founder and CEO Aaron Schwartz, whose work has been featured in '' Forbes'' and '' The New York Times'', Time (magazine) and TechCrunch

Awards

* On November 17, 2011, Modify Watches was named to the Empact100 list, which “recognizes the top 100 companies run by young entrepreneurs age 30 or younger who impact our economy and inspire others to join the movement to revitalize our economy by starting a business of their own.”

References

{{Reflist

External links

Official website
Watch brands