"Modern Way" is the fourth and final single released from English
indie rock
Indie rock is a Music subgenre, subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the mu ...
band
Kaiser Chiefs
Kaiser Chiefs are an English indie rock band from Leeds who formed in 2000 as Parva, releasing one studio album, ''22'', in 2003, before renaming and establishing themselves in their current name that same year. Since their formation the band h ...
' 2005 debut album, ''
Employment
Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any othe ...
'', on 7 November 2005. It entered the
UK Singles Chart
The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
at 11 and became a minor hit in Ireland and the Netherlands.
Music video
The song's music video marked the directorial debut of the band's lead singer,
Ricky Wilson and was co-directed by prolific video director Scott Lyon. It tells of the success of William Green, a juggler who has a unique skill for balancing tennis balls on his face, and the impact that he has made on the public. The band appears throughout as extras, notably donning glasses and facial hair, but during Green's climatic performance, they appear as themselves.
Track listings
UK CD1
# "Modern Way" – 3:31
# "People Need Light" – 3:06
UK CD2
# "Modern Way" – 3:31
# "Moon" – 2:51
# "It Ain't Easy" (demo) – 2:25
# "Modern Way" (video)
UK 7-inch single
:A. "Modern Way" – 3:31
:B. "Run Again" – 2:40
Charts
References
2004 songs
2005 singles
Kaiser Chiefs songs
Song recordings produced by Stephen Street
Songs written by Andrew White (musician)
Songs written by Nick "Peanut" Baines
Songs written by Nick Hodgson
Songs written by Ricky Wilson (British musician)
Songs written by Simon Rix
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