''Modern Drunkard'' is a glossy color

periodical A periodical literature (also called a periodical publication or simply a periodical) is a published work that appears in a new edition on a regular schedule. The most familiar example is a newspaper, but a magazine or a journal are also examples ...

humorously promoting the lifestyle of the "functional

alcoholic Alcoholism is, broadly, any drinking of alcohol that results in significant mental or physical health problems. Because there is disagreement on the definition of the word ''alcoholism'', it is not a recognized diagnostic entity. Predomin ...

History

Frank Kelly Rich founded ''Modern Drunkard'' in 1996. The first issue was 16 photocopied pages with made-up ads; in 2006 its circulation was about 35,000. The magazine runs advertisements from bars in Denver,

Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

and

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

as well as companies selling drinking supplies. The print edition is available at newsstands and also free in bars and liquor stores.

Content

Regular features include "Booze in the News", "Post Cards from Skid Row" (featuring poetry written by and/or for the inebriated), "Wino Wisdom", "Alcocomics − Cartoons for the sober challenged", and "You Know You're a Drunkard When..." The magazine also features articles on alcohol's place in history, including such topics as the

Whiskey Rebellion The Whiskey Rebellion (also known as the Whiskey Insurrection) was a violent tax protest in the United States beginning in 1791 and ending in 1794 during the presidency of George Washington. The so-called "whiskey tax" was the first tax impo ...

and President

Franklin D. Roosevelt Franklin Delano Roosevelt (; ; January 30, 1882April 12, 1945), often referred to by his initials FDR, was an American politician and attorney who served as the 32nd president of the United States from 1933 until his death in 1945. As the ...

's love of the

martini Martini may refer to: * Martini (cocktail) * Martini (vermouth), a brand of vermouth * Martini (surname), an Italian surname * Martini (automobile company), a Swiss automobile company * Automobiles Martini, a French manufacturer of racing cars * M ...

. The magazine frequently runs pieces arguing against MADD's positions, and in August 2004 had an editorial on the shrinking proof of a bottle of

Jack Daniel's Jack Daniel's is a brand of Tennessee whiskey. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown–Forman Corporation since 1956. Packaged in square bottles, Jack Daniel's "Black Label" T ...

Online content

The magazine's website sells paraphernalia bearing its logo and/or phrases related to the magazine itself and to the liberal consumption of alcohol. The Modern Drunkard IRC chatroom is an active communication channel along with the official forums.

Style

The magazine's artistic style is reminiscent of popular 1950s " men's action"

pulp Pulp may refer to: * Pulp (fruit), the inner flesh of fruit Engineering * Dissolving pulp, highly purified cellulose used in fibre and film manufacture * Pulp (paper), the fibrous material used to make paper * Molded pulp, a packaging material ...

periodicals, with artwork depicting tough, lantern-jawed men and sultry, buxom women. ''Modern Drunkards rebellious

standard Standard may refer to: Symbols * Colours, standards and guidons, kinds of military signs * Standard (emblem), a type of a large symbol or emblem used for identification Norms, conventions or requirements * Standard (metrology), an object th ...

features a martini glass with an olive above two crossed swords. Three letters, M, D and M, appear on the flag and stand for "Modern Drunkard Magazine."

Staff

Rich, the magazine's creator, is also listed as the publisher/editor. Staff are allowed to drink (and smoke) on the job and are provided with a bar and a fridge containing beer.

Conventions

''Modern Drunkard Magazine'' held its first convention for readers and staff in 2004. The convention, held at the

Stardust Casino The Stardust Resort and Casino was a casino resort located on along the Las Vegas Strip in Winchester, Nevada. The Stardust was conceived by Tony Cornero, and construction began in 1954. Cornero died in 1955, and the project was taken over by his ...

in Las Vegas, reportedly broke the casino's record for the amount of money brought in at a bar during a private event. It became an annual event, advertised as "The best time you’ll never remember" and "Say it loud, say it plowed".

Notes

External links

* {{Official website, http://www.drunkard.com/ Lifestyle magazines published in the United States Mass media in Denver Magazines published in Colorado Drinking culture Bimonthly magazines published in the United States Magazines established in 1996 Satirical magazines published in the United States Food and drink magazines