Mochi Media was a browser-based games network, with more than 140 million

monthly active users Active users is a measurement metric that is commonly used to measure the level of engagement for a particular product or object, by quantifying the number of active interactions from visitors within a relevant range of time (daily, weekly and m ...

and 15,000 games on nearly 40,000 publisher websites. Mochi Media's products included tools for Flash-based web developers to display

in-game advertising In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product.Matthew Yi (2005-07-25). "Advertisers pay for video games - Product placement tradition no ...

, complete micro-transactions and display score boards in games. The company was headquartered in downtown San Francisco. The company was founded in 2005. Mochi Media was dissolved by its parent company

Shanda Games Shanda Group is a privately-owned multinational investment firm. With offices in Shanghai, Singapore, Hong Kong, New York and Redwood City, the firm invests in public markets, real estate and venture capital, focusing on companies in the field ...

on 31 March 2014. All of its services were wound down, and final payments were paid to those eligible at the end of April 2014.

Mochi API

MochiMedia offered an

ActionScript ActionScript is an object-oriented programming language originally developed by Macromedia Inc. (later acquired by Adobe). It is influenced by HyperTalk, the scripting language for HyperCard. It is now an implementation of ECMAScript (meaning i ...

API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how ...

to developers so that they could implement advertisements, leaderboards, and in-game micro-transactions.

MochiAds

''MochiAds'' was an

advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

application targeting specifically towards monetizing web browser games using the

Flash Player Adobe Flash Player (known in Internet Explorer, Firefox, and Google Chrome as Shockwave Flash) is computer software for viewing multimedia contents, executing rich Internet applications, and streaming audio and video content created on the ...

platform. Advertisements could be displayed as a game's pre-loader or as content inside the game itself.

Mochi Coins

In 2009, Mochi Media released a new system to access paid content in browser games called ''MochiCoins''. The platform allowed developers to put additional content or features in the games, which users paid for with the MochiCoins in their account. These coins could be purchased through Mochi Media's website using credit cards,

PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...

or SuperRewards. On 17 September 2012, Mochi Media made an announcement that they would discontinue Mochicoins. Players could no longer purchase Mochicoins after 5 October, and on 15 October, Mochicoins was discontinued. MochiCoins could be traded in for Ninja Kiwi coins beginning on 15 October.

MochiSocial

''MochiSocial'' allowed developers to send game data to social networking sites. These interactions included posting to a news stream, sending gifts to or inviting friends, and posting achievements. Players of a game could opt to become a "Fan" of a game developer. This allowed the player to receive updates from game developers on new games or content. Developers also got access to data from the social interactions within their games. They could choose to offer certain features of their games to registered users only, and hide them from guests.

MochiScores

''MochiScores'' allowed developers to implement leaderboards into their game. Players could submit their score and compare their score with others around the world. Developers could choose between displaying a numerical value or a time, and could set the sorting criteria for a leaderboard. They could also implement achievements to the scoreboard based on a player's score.

Publishers

The Mochi Publisher program provided three ways for website publishers to earn income from free games that were distributed to them. Publishers were given access to a library of games, a revenue share from games and an API to customize content specific for certain games. An example is setting leaderboards to only display scores from a certain domain.

Shutdown

Mochi Media parent company Shanda dissolved the Mochi Media business effective 31 March 2014. All services were shut down. As of February 2022, mochimedia.com is put up for auction by its current owner.mochimedia.com is available
/ref>

References

External links

Official homepage (Archived)Russian Version
{{DEFAULTSORT:Mochi Media Online advertising services and affiliate networks Browser-based game websites Internet properties disestablished in 2014