{{Short description, Soap opera developed for the mobile phone platform
A mobile soap opera is a
soap opera
A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...
developed for the mobile phone platform. The series can be viewed by
mobile phones
A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio ...
, the
internet
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
or
MSN Messenger
MSN Messenger (also known colloquially simply as MSN), later rebranded as Windows Live Messenger, was a Cross-platform software, cross-platform instant messaging client, instant-messaging client developed by Microsoft. It connected to the now-di ...
. Subscribers register online and receive two episodes a day, each episode consisting of about 6 or 7 pictures and accompanying text.
Mobile soap opera was first introduced into the Netherlands in 2003 with the series ''Jong Zuid''. An Australian version of ''Jong Zuid'' called ''Random Place'' was launched on 22 April 2005. Featuring a cast of Australian Olympians, reality TV & soaps stars including Libby Lenton, Leisal Jones, Nicole Sanderson, Tatiana Gregorieva, Riki Lee Coulter, Amy Erbacher, and starred Marty Worrall, & Daniel O'Connor. Random Place was sponsored by Vodafone and produced by Bill Roberts.
Another mobile Soap FanTESStic produced in Spain by Telefónica, was translated and sold into five other markets including UK, Chile & Australia (on April 8, 2005). The concept was awarded th Best Mobile Application Award Europe 2003