Mobile Roadie is a self-service

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

platform to create, customize and manage mobile apps.

History

Mobile Roadie was founded in 2008 by Michael Schneider and Brock Batten, and officially launched at

South by Southwest South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in m ...

2009. The first live app to be created using the Mobile Roadie platform was for the band

Black Lips Black Lips is an American garage rock band from Atlanta, Georgia formed in 1999. History The band formed in Dunwoody, Georgia after guitarist Cole Alexander and bassist Jared Swilley left the Renegades, and guitarist Ben Eberbaugh left the Rer ...

. As of June 2016, Mobile Roadie's app gallery includes

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...

Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...

The Red Hot Chili Peppers Red Hot Chili Peppers are an American rock band formed in Los Angeles in 1983, comprising vocalist Anthony Kiedis, bassist Flea, drummer Chad Smith, and guitarist John Frusciante. Their music incorporates elements of alternative rock, funk ...

Rascal Flatts Rascal Flatts is an American country music band founded in 1999. The band members were Gary LeVox (lead vocals), Jay DeMarcus (bass guitar, background vocals), and Joe Don Rooney (lead guitar, background vocals). DeMarcus is LeVox's second cousi ...

Dallas Mavericks The Dallas Mavericks (often referred to as the Mavs) are an American professional basketball team based in Dallas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Western Conference (NBA), Western Conferenc ...

Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...

Pacha Group Pacha Group is a Spanish holding company specializing in the leisure, entertainment and hospitality businesses. It was founded in 1966 by Ricardo Urgell. Brand Pacha is a lifestyle and entertainment brand which specializes in nightlife and has ...

, Spiderman: Turn Off the Dark, and

Wicked Wicked may refer to: Books * Wicked, a minor character in the ''X-Men'' universe * ''Wicked'', a 1995 novel by Gregory Maguire that inspired the musical of the same name * ''Wicked'', the fifth novel in Sara Shepard's ''Pretty Little Liars'' ser ...

. On May 1, 2012, Mobile announced they added two new self-service products — iPad and Mobile Website. More than 20 million users have downloaded apps made by Mobile Roadie. In March 2012, it was announced by

Beggars Group Beggars Group is a British record company that owns or distributes several other labels, including 4AD, Rough Trade Records, Matador Records, XL Recordings and Young. History The companies’ roots stem from the Beggars Banquet record shops, whic ...

Head of Marketing that Adele's official app passed 1.5 million downloads, the first Mobile Roadie app to pass the 1 million downloads mark. In September 2011, Mobile Roadie announced they had surpassed 10 million app downloads and 2,000 mobile apps. In the same month, Mobile Roadie announced their launch in China as QMoBao (Chinese: “Q魔宝”) in partnership with FabriQate, a full-service mobile agency with offices in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

Guangzhou Guangzhou (, ; ; or ; ), also known as Canton () and alternatively romanized as Kwongchow or Kwangchow, is the capital and largest city of Guangdong province in southern China. Located on the Pearl River about north-northwest of Hong Kon ...

, and

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

. Mobile Roadie is headquartered in Palo Alto, CA, with presence in London, Oslo, Helsinki, Minsk, Kiev, Palo Alto, and New York. The company also has representatives in France, Spain, Australia, Italy, Germany, Brazil, and Turkey. Mobile Roadie was acquired by software development company Intellectsoft in October 2015 with Gino Padua taking over as CEO of Mobile Roadie.

Features

Mobile Roadie offers mobile platforms for iOS and Android. They are created and managed through Mobile Roadie's

Content Management System A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...

, which features a Dashboard to view app analytics and activity. In November 2011, Mobile Roadie announced a new version of their platform called 3.3. There have been seven versions of Mobile Roadie prior to 3.3, including 1.0, 2.0, 2.1, 2.2, 3.0, 3.1, and 3.2. The Mobile Roadie app platform supports categories, including photo and video galleries, music streaming, event schedules, maps, and a Fan Wall with

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

and

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

integration. In May 2012, Mobile Roadie introduced version 4.0. 4.0 includes iPad and Mobile Web, as well as a redesigned CMS. In July 2013, Mobile Roadie introduced version 5.0 and version 5.6 is the latest as of June 2016 with features such as

geofencing A geofence is a virtual perimeter for a real-world geographic area. A geofence could be dynamically generated (as in a radius around a point location) or match a predefined set of boundaries (such as school zones or neighborhood boundaries). Th ...

, pop-up promos, rewards systems, private in-app chat, points-based

push notifications Push technology or server push is a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull/get, where the request for the transmission of informat ...

, photo cards, and polls Mobile Roadie's

API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standa ...

allows third-party developers to implement Mobile Roadie features in apps without using Mobile Roadie's CMS. The API also allows for website and app integration, so content in a Mobile Roadie app can be pulled from and pushed to a website.

Recognition

Mobile Roadie was named one of Entrepreneur's 100 Brilliant Companies 2011, representing the category of Mobile. Mobile Roadie won the B2B Digital Music Service of the Year Award at the Music Week Awards 2011. The official Madonna app powered by Mobile Roadie won the FWA Mobile of the Day Award on April 25, 2012. The official Adele app powered by Mobile Roadie was chosen as an Official Honoree at the 16th Annual Webby Awards in the Music category of "Mobile & Apps". Mobile Roadie was honored as the Best Progressive Internet Marketing Company at the 2012 Internet Marketing Association Conference & Awards. In 2016, the Arizona Department of Health Services IDAZ app powered by Mobile Roadie won a HEMMY Award from the Arizona Public Health Association.

References

{{Reflist IOS software Android (operating system) software