Mobile Recruiting is a recruitment strategy that uses mobile technology to attract, engage and convert candidates. Common mobile recruiting tactics include mobile career sites, mobile recruiting by text, mobile recruiting apps and

social recruiting Social recruiting (social hiring or social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find informati ...

. Mobile recruiting is often cited as a growing opportunity for recruiters to connect with candidates more efficiently with "over 89% of job seekers saying their mobile device will be an important tool and resource for their job search." Traditionally, recruiters have used emails and phone calls to engage candidates, but the increase in mobile usage among job seekers has contributed to mobile recruiting's rising popularity.

Mobile Career Sites

Mobile career sites are browser-based, mobile-friendly career sites that use responsive design so candidates can easily research career opportunities and apply for them via their mobile devices. These career sites typically bypass resumes and cover letters since these documents can make it difficult to apply via mobile devices, and allow applicants to use social media profiles instead.

Mobile Recruiting by Text

Mobile recruiting by text uses

text messaging Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or another type of compatible compute ...

to attract and engage candidates on their mobile devices. Recruiters can attract candidates by placing a

short code codes, or short numbers, are short digit sequences, significantly shorter than telephone numbers, that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators. I ...

and keyword such as text "jobs" to "55555" in locations such as universities, corporate campuses, retail locations, hospitals and restaurants to grow their candidate pipeline. Recruiters can also engage candidates on their

mobile devices A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical ...

using

to notify them of new career opportunities, schedule interviews and manage employee onboarding.

Mobile Recruiting Apps

Mobile recruiting apps are

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

s that recruiters can use to post career opportunities that are optimized for

mobile device A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical ...

s, and candidates can use to submit job applications. They are not browser-based and require job seekers to download a

Social Recruiting

Social recruiting Social recruiting (social hiring or social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find informati ...

is recruiting candidates by using social platforms as talent databases and for employer branding, and is considered a type of mobile recruiting when attracting or engaging candidates on their mobile devices.

References

{{Reflist Recruitment