''Mixmag'' is a British electronic dance and clubbing magazine published in London. Launched in 1983 as a print magazine, it has branched into dance events, including festivals and club nights.

History

The first issue of ''Mixmag'' was printed on 1 February 1983 as a 16-page black-and-white magazine published by

Disco Mix Club Disco Mix Club is primarily a remix label under (British Phonographic Industry) licence, which is not intended for the mass market but rather exclusively for professional DJs and enthusiasts. The Disco Mix Club sells megamixes and remixes every m ...

, a DJ mailout service. The first cover featured American music group

Shalamar Shalamar () is an American R&B and soul music vocal group active since the late 1970s and throughout the 1980s. Shalamar's classic line-up on the SOLAR label consisted of Howard Hewett, Jody Watley, and Jeffrey Daniel, together with dancer ...

. When

house music House is a music genre characterized by a repetitive Four on the floor (music), four-on-the-floor beat and a typical tempo of 120 beats per minute. It was created by Disc jockey, DJs and music producers from Chicago metropolitan area, Chicago' ...

began in the 1980s, editor and DJ

Dave Seaman Dave Seaman (born 29 April 1968) is a British DJ and record producer. He was formerly a member of the DMC Publishing, and editor of music magazine ''Mixmag''. Biography He formed Brothers in Rhythm with Steve Anderson and they were later ...

turned the magazine from a newsletter for DJs into a magazine covering all dance music and club culture. ''Mixmag'', in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading. The magazine, which reached a circulation of up to 70,000 copies, was later sold to

EMAP Ascential plc, formerly EMAP, is a British business-to-business media business specialising in exhibitions & festivals and information services. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History Ric ...

Ltd. in the mid-1990s. In 1996, an American version titled ''Mixmag USA'' was launched. It was renamed Mixer after the UK edition of Mixmag was sold to EMAP. It ceased publication altogether in 2003. After a fall in sales in 2003, ''Mixmag'' was acquired by Development Hell, in 2005. In 2007, Nick DeCosemo became editor. Duncan Dick became editor in April 2015. In 2012, ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...

'' collaborated with ''Mixmag'' on a survey of British drug-taking habits. The magazine paused its print edition during the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

. ''Mixmag'' is owned by Wasted Talent Ltd, a company which changed its name from Mixmag Media Ltd in May 2017.http://wastedtalent.com

References

External links

* * {{British contemporary music magazines 1983 establishments in the United Kingdom Bi-monthly magazines published in the United Kingdom Monthly magazines published in the United Kingdom Music magazines published in the United Kingdom Dance music magazines Dance music magazines published in England English-language magazines Magazines published in London Magazines established in 1983 Media and communications in the London Borough of Islington