Miva, Inc. is a privately owned ecommerce
shopping cart software
Shopping cart software is a piece of e-commerce software on a web server that allows visitors to have an Internet site to select items for eventual purchase.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marke ...
and hosting company with headquarters in
San Diego
San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United State ...
, California and a data center in
Tampa, Florida. Miva Merchant's ecommerce software runs on its proprietary scripting language,
MIVA Script
Miva Script is a proprietary computer scripting language mainly used for internet applications such as e-commerce. As of 2015, it is developed, maintained and owned by Miva Merchant, Inc., based in San Diego, California.
Many web hosting compan ...
.
History
Miva Merchant began in 1996 as the HTMLScript Corporation. In 1997, the company released its first catalogue-based ecommerce product, KoolKat. Shortly after KoolKat's release, the name of the company was changed to Miva, Inc, and KoolKat was renamed Miva Merchant. Since that time, there have been several updates to Miva Merchant's core software, leading up to the most recent version, Miva Merchant 9. Just prior to the release of MM9, the company name returned to Miva, Inc.
In 2003 the company was purchased by FindWhat.com which changed its name to Miva, Inc in 2005.
Present day
In 2007, the company underwent significant management changes, and was acquired by a group of investors and original Miva, Inc employees. The company name was changed to Miva Merchant, Inc. at that time in order to differentiate itself from the original Miva, Inc.
In 2008, Miva Merchant released Miva Merchant 5.5, a core software update that added improved features and functionality.
In 2009, Miva Merchant became a certified provider with
Chase Paymentech Orbital Gateway, which allows merchants to accept real-time credit card transactions and multiple payment types via Chase with their Miva Merchant-powered storefront.
In 2011, Miva Merchant released an add-on mobile framework, and a streaming update for current customers (PR8), both of which were mentioned by Miva Merchant President and COO Rick Wilson in a July 19 interview with Practical Ecommerce.
In January 2012, Miva Merchant was named one of the top ten e-commerce technology companies by BuiltWith Technology Usage Statistics.
Over the years, Miva Merchant has formed a number of strategic partnerships with businesses specializing in
email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to ...
, product reviews, and related ecommerce applications.
Each March, Miva Merchant hosts a conference in San Diego, California, for developers, store owners, and other Miva Merchant community members.
In September 2014, Miva Merchant changed its company name back to Miva.
Awards and recognitions
Miva ranked 15 out of the ''Union Tribune''s Top 40 Workplaces in San Diego.
See also
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Comparison of shopping cart software
The following is a comparison of the features of notable shopping cart software packages available. Some such shopping cart software is extensible through third-party software components and applications. As such, the features listed below may ...
*
MIVA Script
Miva Script is a proprietary computer scripting language mainly used for internet applications such as e-commerce. As of 2015, it is developed, maintained and owned by Miva Merchant, Inc., based in San Diego, California.
Many web hosting compan ...
References
{{Reflist, 2
External links
The Official Guide to Miva Merchant 9 EBOOK
1996 establishments in California
1996 establishments in the United States
Companies established in 1996
Software companies based in California
Software companies established in 1996
Software companies of the United States